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Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page Hardcover – May 4, 2009
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From the Inside Flap
In many ways, Google is the prototype of a successful twenty-first-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the United States.
Following in the footsteps of Warren Buffett Speaks and Jack Welch Speaks—which contain a conversational style that successfully captures the essence of these business leaders—Google Speaks reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made it a global phenomenon in less than fifteen years.
Written by bestselling author Janet Lowe, this book offers an engaging look at how Google's founders, Sergey Brin and Larry Page, transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page-for example, how they both live fairly modest lives, despite each having a net worth in excess of $15.9 billion-and details how they have created a culture that fosters fun while, at the same time, keeping Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA.
In addition to examining Google's breakthrough business strategies and new business models-which have transformed online advertising and changed the way we look at corporate responsibility and employee relations-Lowe explains why Google may be a harbinger of where corporate America is headed. She also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy and poses the question almost every successful company must face: as Google grows, can it hold on to its entrepreneurial spirit as well as its informal motto, "Don't do evil"?
What started out as a university research project conducted by Sergey Brin and Larry Page has ended up revolutionizing the world we live in. Google Speaks puts these incredible entrepreneurs in perspective and shows you how their drive and determination have allowed them to create one of today's most powerful companies.
About the Author
Janet Lowe is the author of the bestselling Warren Buffett Speaks, Jack Welch Speaks, and Bill Gates Speaks, all from Wiley. Her articles have appeared in such publications as Newsweek, the Christian Science Monitor, the Los Angeles Times, and the San Francisco Chronicle.
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Top customer reviews
As the book shows Google is ever-growing and expanding and I look to forward to seeing where it goes from here. Overall the book was organized in small chunks and easy to understand. I would recommend this book to anyone who wants to find out more about Google and its founders, and how the company came to be today.
The content organisation is terrible. In one chapter, the author spends great length reciting the origin of the name Google, the logo, and doodle. In another chapter, she tries to cover all the legal cases against Google. It may make sense to spend at least one chapter on intellectual property; another on free speech, etc.
The conclusion? Well, if you possess the qualities of Brin and Page, and Buffet and Oprah, perhaps you will succeed too! But I bet that Brin and Page did not waste their valuable time on books like this one at Stanford.
Sergey Brin, Co-founder of Google, was studying math at a college level when he was 15. After graduating from college in 3 years, he headed west to earn his Ph.D. Larry Page, the other co-founder of Google, was surrounded by computer at the age of 5. Every since then something latched on to him about computers. After graduating from University of Michigan, with a degree in computer engineering. Larry also decided to head west, to Standford University. What was a student project for their research paper, soon became a billion dollar corporation. It didn't happen overnight, but with lots of support from their colleagues Google is the Internet. Sergey Brin and Larry Page, both now 36, have become the "King of the Internet."
Larry and Sergey has a very strong connection with Standford University. Besides the fact that Standford was the starting point for their successful business. Standford is also Google's business partner, and let's not forget, Larry and Sergey both met their wives at Standford. One of Google's main assets, the PageRank patent, is owned by Standford University. Eric Schmidt, CEO of Google, taught business courses at Standford. Google's advisor, Professor Rajeev Montwani, was Sergey's Ph.D. advisor. As you can see, it is inevitable to associate Google without Standford.
This book clearly reaches out to any entrepreneurs who are interested in success stories. It wasn't easy for Larry and Sergey to go public, they still faced difficulties as they tried to decide what to do. Although, they are successful entrepreneurs, it was their distinctive competency that set them apart from Microsoft and Yahoo!
I gave this book four stars out of five. It was very easy-to-read and straight forward. But there are sections of the book that drags on and on. It is very informative to learn how Google was all started and all the process Larry and Sergey went to get to this point. They have brought internet marketing into a new level. There is only gossip for the future of Google, but by looking at all their current application. It is safe to say, they are reaching for nothing but extraordinary.
Google Speaks is really rare in that it was over 300 pages, but felt like a short book as it is so engaging and conversational. What I really enjoyed about this book it that it felt very fair - at some points the company and it's leadership are praised, while at other times it is critical. The good, bad, and ugly are all presented here. There is much valuable content here - the Web 2.0, Web 3.0, and cloud computing personally stand out for me, as well as the glossary which provides a nice resource of Web (and Google specific) definitions.
Great book for those interested in Google, a motivating success story, Internet search and advertising, or just a good, engaging story.