- Audible Audio Edition
- Listening Length: 13 hours and 57 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Brilliance Audio
- Audible.com Release Date: November 3, 2009
- Whispersync for Voice: Ready
- Language: English
- ASIN: B002VGER3C
- Amazon Best Sellers Rank:
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Googled: The End of the World as We Know It Audible – Unabridged
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Top Customer Reviews
Auletta does (re)raise significant issues - the discussion on Google Books and copyrights is a clear standout in the book.Read more ›
However, it took me numerous ambivalent weeks to read it (BTW, it is not at all unusual for me to read 3 books at once and be finished with them all in two days and I am most positively interested in technology). Unfortunately, this one didn't "grab" me like I thought it would, given its topic: the most brazen, upstart Corporation in the History of the Universe. The Anti-Microsoft. What I call "The God Box," otherwise known as Google.
Although I can say I learned a lot I didn't know before (like the incredible level to which we have all been contributing personal data streams to cable, satellite, internet, and phone companies for YEARS and the commercial value of this information and the fact that My Favorite NerdHero, Jeff Bezos, is one of the original angel investors in Google AND that Amazon's search technology is based on an offshoot of Google's), it felt like those nuggets of wisdom were buried in a lot of unnecessary background noise.
I think if you personally knew some of the people covered in this book, you would find it more engaging than I did. For me, the first 2/5ths of the book read like a corporate dossier, reciting the degrees and digital pedigrees of individual employees and associated boardmembers, etc.
What I really wanted to read about was what the title promised: how Google transformed the world and how it would build it anew. I also hoped it would delve into how Google might be addressing the problem of Search Engine Optimizers who are gaming Google's algorithm and degrading the quality of search results.
I HATE to criticize a talented writer who has obviously poured so much effort into a project, but this book just fell short on delivery of its promised "sizzle," for my tastes.
Mr. Auletta excels at writing Google's corporate history, dedicating individual chapters to each year of its development from 1999 through 2008. Like many Internet success stories, we become acquainted with Larry Page and Sergey Brin, two (more or less) socially-awkward but undeniably brilliant persons who have remained true to their vision of making information accessible to end users via the Internet. Mr. Auletta explains that Google's focus on perfecting its proprietary search algorithms has proven to be widely disruptive to technology and media companies alike; while its control of information has garnered attention from governments and non-governmental organizations who are concerned about issues of corporate power and personal privacy.
Mr. Auletta discusses how Google's growth has posed challenges within to its management, corporate culture and strategy. While generally praising Page and Brin for their decisions, Mr. Auletta is concerned that Google's founders, who have yet to be confronted with the kind of adversity that afflicts most business owners, could be overlooking some of the external threats to the company's long-term viability; chief among these are what Mr.Read more ›
Most Recent Customer Reviews
This was a comprehensive look at google. Auletta dove into the deep in and explores how Google really looks out for the user. Read more
google is evil and think apple and amazon are almost at that point. both apple and amazon have made somthing like serri. Read morePublished 11 months ago by Joe M
An excellent read, with many insightful observations and surprisingly candid quotes from Google executives and other insiders about Google's disruptive role in the advertising,... Read morePublished 12 months ago by Jake E. Hamby
Well done Ken Auletta! Very informative, easy to read. Compelling story about a great company!Published 14 months ago by John
This is a good book to read if you want to learn about the internal workings of Google.Published 18 months ago by Todd Klinger
Title makes it sound like the author is lamenting the "end of the world" but the book doesn't give that impression. Very interesting to have lived through this era. Read morePublished 20 months ago by PXW
Well written and interesting account of the founding and early years at Google. Interesting to get the "inside story" and learn more about the people that made it happen.Published 20 months ago by Santa
I should admit my bias: I work in the Dept of Computer Science at Stanford, where Google was born.
I loved this book. Read more
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