Got Social Mediology?: Using psychology to master social media for your business without spending a dime. Kindle Edition
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the WHY...behind it all. Whether you're a seasoned veteran or just stepping your toes into the social media stream. This book is a great
What this book actually does is offer a hearty introduction to the major social media platforms for someone who is completely unfamiliar with them or is hesitant to use them for business purposes. The author spends a great deal of time in the first chapter just convincing the reader that social media is worth their time. Of that, I had long been convinced.
I guess where I was misled was the title indicates a lesson in psychology for persuading fans to become clients. Where I was expecting sneaky copywriting techniques to manipulate the psyche, I would say it’s more a lesson in interpersonal relationships. Izso explains the best way to use social media is the same way you would interact with people in real life – commenting, liking and sharing to build friendships rather than coming at people with the intention of selling.
Izso covers the top four: Facebook, Twitter, LinkedIn and Google+. He briefly touches on Pinterest and YouTube, but I believe this is only because he has found limited use for them in his own business dealings. But, that’s an important point he makes several times – you have to figure out where your audience is and invest your time in those specific platforms to keep from getting consumed by social media. Managing social media for the company where I work, as well as my own two blogs, I have found this to be incredibly on point. The audience for my book blog is overwhelmingly on Twitter, while my crochet blog fans lurk on Facebook and Google+. I still maintain a presence for them on all networks, I just don’t put as much time into the ones I know will offer limited interaction.
For me personally, the most valuable lesson to take away from Got Social Mediology? came from the chapter on LinkedIn. This is a platform of which I am only marginally familiar. I really haven’t taken the time to dig into the dynamics of it and learn the best approaches, and Izso provides some great tips for joining in the conversation. It’s clear it is the author’s favorite platform and he has taken the time to learn the ins and outs.
I think an important aspect of social media that was only briefly mentioned is the benefit to SEO. Even if your audience isn’t incredibly active on a particular platform, posting regularly and creating some interactions creates backlinks and helps Google take notice of your content. For Web-based businesses, this is essential to survival.
The best audience for this book is small business owners with brick and mortar stores and offices who deal primarily in face-to-face transactions. Insurance agents, attorneys, boutiques and service establishments could benefit from this basic type of marketing. Internet-only businesses and eCommerce stores are going to require something more in-depth and SEO-centered. I really want to emphasize that while it’s a great introduction to social media for business, it is exactly that – an introduction on a very basic level for people still shy of social media. It’s well-written and the author has a great conversationalist style, so if you’re the target audience, you’ll find this book to be your new best friend.