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Got Your Attention?: How to Create Intrigue and Connect with Anyone Paperback – April 6, 2015
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“Whether you’re pitching, presenting, promoting, or persuading, you need to know how to be heard above the din. Sam Horn’s smart and snappy book will teach you how to get people’s attention—and keep it.”
—Dan Pink, author of To Sell Is Human and Drive
“If you can’t get people’s attention, you’ll never get their business. Sam Horn’s new book shows how to quickly win respect so people are motivated to listen.”
—Terry Jones, Founder of Travelocity and WayBlazer, and Chair of Kayak
“Every entrepreneur, executive and educator will benefit from reading this brilliant book.”
—Amy Wilkinson, former White House Fellow and author of The Creator’s Code
“Innovative ideas for initiating genuine conversations and meaningful connections that turn strangers into friends.”
—Keith Ferrazzi, author of the #1 New York Times bestseller Never Eat Alone
“These techniques for engaging employees and customers by focusing on their needs and priorities first … are a must for every leader.”
—Marshall Goldsmith, Thinkers 50 Top Ten Global Business Thinker
“I thought I’d already heard everything on this subject, but from the first ten seconds of skimming, Sam’s riveting stories sucked me right in. This is the most down-to-earth, inspiring, and actionable(!) book I’ve ever seen about how to get people’s attention. I’m recommending it to everyone I know.”
—Derek Sivers, TED speaker on “First Follower” and founder of CD Baby
“Not only is it possible to influence with integrity; it’s preferable. This book shows how.”
—Dr. Joan Fallon, founder of Curemark and winner of a 2014 Gold Stevie Award for “Maverick of the Year”
“Sam’s new book is everything she recommends: True, New, Efficient, Engaging, Interactive and actionable. Sam lives all of these things, and she’s given us a guide to do so, too!”
—Robert Wolcott, founder and Executive Director, KIN Global, Northwestern University
“Sam Horn is the best listener—and conversationalist—I know. This fast, insightful read will help anyone who wants to establish authentic, productive connections with other people, at work and at home.”
—Mariah Burton Nelson, Vice President of Innovation and Planning, American Society of Association Executives
“Looking for innovative ways to explain what you do and get across the value of what you have to offer? This book is for you.”
—Saul Kaplan, founder, Business Innovation Factory
“Don't even think about preparing a pitch, proposal or presentation without first reading Got Your Attention?”
—Kay Koplovitz, founder of USA Networks and cofounder and Chairman, Springboard Enterprises
“Powerful insights on how to build a movement that lasts and create authentic connections with volunteers, donors, strategic partners, and anyone who interacts with your brand.”
—Adam Braun, founder of Pencils of Promise
“A must read for anyone in the workplace who wants to contribute at their highest level and create more strategic networks.”
—Betsy Myers, Former Executive Director, Center for Public Leadership, Harvard, Kennedy School
“Sam Horn asks and answers the question so many of us are struggling with: What does it take to really connect with people in a culture of impatience and alienation? A user-friendly gem.”
—Elizabeth Lesser, cofounder of Omega Institute and author of Broken Open
“These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People.”
—Miki Agrawal, Forbes “Top 20 Millennials on a Mission” and founder of THINX
“Thought-provoking insights on how to be clear and concise.”
—Roger Hunter, NASA Project Manager and TEDxUGA speaker on “Earth’s Backup Plan”
“I've interviewed Sam on my show. She rocks and so does this book.”
—John Lee Dumas, founder and host of the #1 ranked business podcast, Entrepreneur on Fire
Sam Horn explores in this work what it takes to really connect with others and communicate clearly and compellingly. We’re taught how to read and write in school; but we’re not taught how to genuinely engage people and create mutually rewarding interactions. We’re not taught how to earn people’s interest so they voluntarily give us their attention, friendship and business. This work teaches you how.
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In the field of fundraising — my specialty for three decades — it’s often said, “If you want advice, ask for money. If you want money, ask for advice.” Although she never touches on this particular point, Horn makes this lesson clear enough in her clever little handbook.
Sam Horn loves mnemonic devices. The word “intrigue” in the subtitle is an acronym that sums up the contents of the book:
I: “Craft an INTRO that has people at hello.”
N: “Create the next NEW thing.”
T: “Win trust by being TIME-EFFICIENT.”
R: “If they can’t REPEAT it, they didn’t get it.”
I: “Don’t just inform, INTERACT.”
G: “GIVE attention first.”
U: “If it isn’t actionable, it isn’t USEFUL.”
E: “Don’t tell stories, share real-life EXAMPLES.”
There’s a great deal of wisdom in all this advice, and it’s all presented in snappy, conversational style. Several other acronyms appear in the book — perhaps a few too many. However, as the author states at the outset, “there are ways to overcome people’s impatience, alienation, and chronic distraction, and this book teaches them.” Amen.
Sam Horn, who bills herself as “the Intrigue Expert,” has written nine other books on the art of effective communication (although I don’t recall coming across that word in this book!). Got Your Attention? is a worthy addition to the narrow shelf of personal development books that are actually worth the paper they’re printed on.
It is filled with practical ways to gain and keep another person’s attention. We live in a distracted world, and it’s essential to be intriguing. This book is 190 pages of direct, specific ways to get another person’s attention quickly and keep it for the long term.
This book has sizzle and steak. The sizzle consist of easy-to-remember approaches like “Ask ‘Did You Know’ Questions”, “Show Them The Fish”, and “Keep It Brief or They’ll Give You Grief”. It also is packed with useful and memorable quotes.
The steak is that it provides the reader with a repeatable process for getting the attention of your buyer immediately and then keeping that relationship over the long term.
I think Got Your Attention? is an extremely valuable and practical book for anyone wanting to improve the direction and sustained success of their organization.
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