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'At last--here's a brilliant reframe of marketing and selling. LynnSerafinn offers a brave new world, where competition and scarcity giveway to collaboration, abundance and greater connection among allhumanity--and we still profit and prosper as we help each other. I loveit!' ~ DR. JOE VITALE, author of The Attractor Factor, Buying Trances and more 'The world NEEDS this book! Lynn is ahead of the curve, and leading us toward how we will ALL look at marketing in the future.' ~ RICHARD S. GALLAGHER, author of How to Tell Anyone Anything and What to Say to a Porcupine
'The 7 Graces of Marketing offers unique and powerful perspectives thatdeliver a much-needed message for consumers and marketers alike.' ~ GREG S. REID, co-author of Think and Grow Rich: Three Feet from Gold
'This is what the world has been waiting for! Finally a marketing book thatguides us out of fear, lack and limitation into love, prosperity andabundance.' ~ ERIC PEARL, author of The Reconnection: Heal Others, Heal Yourself 'Natural, fresh and original, The 7 Graces of Marketing is the defining organicapproach to marketing.' ~ LIZ GOODGOLD, author of Red Fire Branding: How to Create a Hot Personal Brand to Have Customers for Life!
From the Author
*** FINALIST - Brit Writers Awards 2012 (Non-fiction) *** *** SILVER MEDALIST- eLit Book Awards 2012 (Social Issues/ Public Affairs/ Ecological/ Humanitarian Current Events) ***
This is a book of questions, not a manual of answers. And I shall make no apologies for the fact that you are quite likely to have many more questions after you have finished reading this book than when you began...Instead of needing to find all the answers, let us agree to engage in the free dialogue of ideas. Let us unlock any barriers that may lie between us. Let us see and respect each other for what we all are: sentient, intelligent beings, who are made of the same 'stuff' and who share the same planet. Let us see and hear each other. Let us allow ourselves to be seen and heard. And now, with that in mind, let us begin with the first question of this book, and the one that will underpin all the other questions to follow: 'Is marketing making us ill?'
This book should be required reading for every CEO or entrepreneur. First world countries are so focused on personal achievement and the bottom line that they lose the true concept of why trade and marketing exist. True wealth comes from the relationships created while helping others find and acquire what they need. Lynn Serafinn does a wonderful job of bringing the needs of consumers and marketers together for a win-win outcome. If every business (or person) could adopt just two of her suggestions the resulting clear conscience and restful sleep would begin a mass movement toward a world of peace.
I listened to Lynn Serafinn's 7 free audio interviews (twice!) and knew my request had been answered. Once I got the book, I saw what a profound effort went into it and what an exceptional job the author did with the material. She's quite clear in her audios that this is not a marketing manual. What this book is happens to be far more important. Anyone who has felt stung by marketing, whether you were in the shoes of the provider or consumer, should read this book. Any person who has been confused by marketing or has felt his or her passion and commitment about their business has diminished should read this book. I've been recommending it to everyone I know, who would appreciate and benefit from its message.
The 7 Graces of Marketing should be read like a meditation primer on how to pay attention to the energies we support in our business through the act of marketing to change our business reality from within. The author, Lynn Serafinn, takes the reader by the hand into an intimate look at her own struggles in the marketing world and how she transforms the negativity of current marketing trends towards a more holistic approach. The book is not a Bible for what to do or not to do; instead, Lynn offers practical personal examples for how to recognize different marketing scenarios and how to shift the energy by adopting a new approach. The book is free of dogma while guiding each reader to their own truth, through leadership by example and not via commandments. Lynn shows exactly how mainstream marketing is the selling of a set of beliefs that depends on the willingness of marketers to use tricks like distraction, persuasion, and deception to sell a product or service. It is the basic belief in disconnection that drives it all and she elegantly strips the hype from marketing and boils it down to its very basic simplicity - the selling of a set of beliefs. If marketing is all about selling beliefs, Lynn advocates that then there is no reason why we can't use it to sell positive beliefs that empower people and build the world we want. As business owners we do have a choice to use one method than another, and Lynn shows the reader how the negative aspects of energy labeled `sins' also have a positive polar opposite, which Lynn labels `graces.'
The book is structured with the sins listed first and the graces second. At first, it appears as if this is the wrong approach as the reader is asked to read through the 7 sins of marketing before he or she can get to the blessed graces. However, upon meditating on this and even trying to read first a sin and then flip to a corresponding grace, I have to agree that the structure is as it should be. The reason for this is not obvious until you realize what Lynn actually created in this book. She doesn't just point to 7 separate sins arbitrarily and then assign them graces; After all, anyone can pick 7 things that are wrong with today's marketing and flip them into positives. However, how many authors can show how the decline of our society starts with the sin of disconnection in marketing and life and leads into the necessity of using persuasion to get attention, which when ignored cultivates invasion, that when countered insists on distraction, which if not effective goes on towards using outright deception? When deception is in full force we can believe things are scarce and that competing for limited resources is necessary towards our survival. The sins are linear and should be read in that order before the graces are attempted. The brilliant insight in the book is that the final reality showcase of models of capitalism and competitive society and all our business models are based on a simple belief of disconnection. Change the belief and you can change the world. It's not a matter of throwing out a belief, it's a matter of changing our perspective and choosing a positive influence of the same belief system and Lynn shows how she has done that in her own life. In this simple insight, Lynn has shown herself a master marketer as she sells the belief system of the 7 graces to revolutionize the way we do business. We see how the belief of disconnection is the primary reason marketing is the way it is today and helps to inspire us towards a model of marketing that includes All That Is. It helps the reader to pinpoint what energy they have put in place and what values they are supporting when they build their own marketing campaigns. By offering a different roadmap that starts with the grace of connection, we can build a world of abundance and cooperation.
This book is not a "how to" book. It is a guide to show you how to pay attention to the energies in your world and choose beliefs that build the business that you want. By meditating on each sin and corresponding grace and finding the influences of the belief of disconnection in your own world, it will be a simple matter to transform your methods without specific examples, as long as you use the graces to create from within that which you wish to see reflected in your own world. This book is not just a marketing book. It is a spectacular metaphysical teaching and extraordinary service to the world at large.
For months I carried around Lynn's book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell because it speaks to me. I knew something was out of sorts as I dipped deeper into the coach/marketing world. The book held so many bingo moments especially around fear based marketing driven by 'not good enough' thinking.
When you feel a lack then you haven't address the core need within. It means you'll jump into a coaching program, take a course without really asking "Is this what I need?" or figuring out your return on investment [ROI]. As a coach she dives deep about the core issues of why we are addicted and how to come back into balance. Once you break the cycle and own what's driving you, it's like coming out of a fog. I recommend this book to all my clients.
The Good: Beautifully written and obviously coming from the author's deep, heartfelt convictions. She is to be commended for having the courage to speak her truth in a market where many fear to tread. If you are an on line marketeer who has been taught the repetitive, bombastic, hype-type of marketing being promoted by many experts, so-called, I would encourage you to buy the book, and discover how those practices are perceived by many you are attempting to "sell." Everything the author says is on-spot, and speaks to the total turn-off of these practices for many, many consumers - myself included. Thank Heavens for the "delete" button!
If, on the other hand, you have been on a spiritual path long enough to learn that the way in which we honor, treat, and perceive others is a reflection of that which we believe about ourself; if you come from the heart-centered perspective that all living consciousness is part of an inter-related and inter-dependent essence called Life, or All That Is -- you will already be using the 7 graces of marketing, regardless of the label. If so, and you are seeking marketing knowledge and suggestions to help you do better that which you are already doing, you may find other books considerably more helpful.
The Not So Good: Of the total 398 page book, the first three-quarters was a very depressing and highly detailed review of what is wrong in our world today and the techniques being used by those marketing to our world. While accurate, I did not buy the book to read about what any emgaged person is already aware of and deeply troubled by. Another 28 pages were devoted to acknowledgements and reference citations, leaving the entire purpose indicated by the title to be covered in a mere 132 pages. However, as the author says early on, the 7 Graces of Marketing asks a lot of questions -- and provides few if any concrete answers.