- Hardcover: 320 pages
- Publisher: Crown Business; First Edition edition (April 3, 2007)
- Language: English
- ISBN-10: 0307339718
- ISBN-13: 978-0307339713
- Product Dimensions: 5.8 x 1.3 x 9.5 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.1 out of 5 stars See all reviews (12 customer reviews)
- Amazon Best Sellers Rank: #2,407,606 in Books (See Top 100 in Books)
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Grande Expectations: A Year in the Life of Starbucks' Stock Hardcover – April 3, 2007
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From Publishers Weekly
Blumenthal, a business journalist with more than 25 years of experience, puts her prodigious talents to work distilling a solid drama from the 2005 stock performance of steaming-hot coffee company Starbucks. Having been given access to the Starbucks' corporate office, the annual shareholders' meeting and other inner sanctums, Blumenthal (Let Me Play: The Story of Title IX) provides an outside expert's colorful, considered viewpoint on the caffeinated personalities behind the company's success, and the stock they propel, during a particularly tumultuous year: Hurricane Stan in Central America, a Starbucks stock split and the IPO of rival Caribou Coffee. Alongside prescient data analysis, Blumenthal provides intriguing glimpses of the culture: "Shareholders huddled around tables bulging with stacks of muffins... and lined up ten deep at espresso bars. Emergency medical personnel actually tended to an older man who appeared to be having heart problems." Blumenthal's transition between statistics and scenes of corporate color can be abrupt, but the intimate detail into which she delves makes this book stand out from the business-profile pack, and it's got enough narrative finesse to make it a fun read for both committed investors and the NYSE-curious.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Wall Street Journal bureau chief Blumenthal is a seasoned financial reporter, yet she admits that the stock market mystifies her. Her mission: to follow one stock closely for a year (2005) to gain insights on how the market works, and, ultimately, become a better investor. There could not have been a better choice than Starbucks (stock symbol SBUX). A favorite of the growth investing crowd, it's sexy, yet familiar, a phenomenal achiever that tends to go through stomach-churning gyrations. As the year unfolds, we attend the annual shareholders' meeting, learn the history of Starbucks, and find out the significance of stock buybacks, (legal) insider trading, stock splits, and analysts' reports. We get an inside view on how institutional investors, the big players like mutual funds and hedge funds, value a stock, as these big guns trade in and out of SBUX in blocks of 10,000 or more shares. While managing to take some of the mystery out of the market's machinations, Blumenthal provides insights and tools for the individual investor looking to "take the plunge." David Siegfried
Copyright © American Library Association. All rights reserved
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