- Series: Graphic Artists Guild Handbook: Pricing & Ethical Guidelines
- Paperback: 352 pages
- Publisher: Graphic Artists Guild; 13 edition (September 29, 2010)
- Language: English
- ISBN-10: 0932102158
- ISBN-13: 978-0932102157
- Product Dimensions: 7 x 1 x 12 inches
- Shipping Weight: 2.3 pounds
- Average Customer Review: 84 customer reviews
- Amazon Best Sellers Rank: #544,216 in Books (See Top 100 in Books)
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Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines) Paperback – September 29, 2010
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About the Author
The purpose of the Graphic Artists Guild is to promote and protect the social, economic and professional interests of its members. It is committed to improving conditions for all graphic artists (including, but not limited to: animators, cartoonists, designers, illustrators and digital artists) and raising standards for the entire industry. The Guild embraces graphic artists at all skill levels.
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One reviewer criticized the cover and felt embarrassed referencing it to clients. Tastes vary and I also have not been a fan of the cover designs over the years. I don't reference this book to my clients because it isn't intended for that. In our studio we are interested in working with clients up to a point. Many of them are not educated about the process. I try to guide them and explain to them the difference in services and that a great design idea will make them money instead of costing them. We also encourage them to do research and talk to some of our happy clients and other designers because we feel that there has to be a good fit for a successful outcome.
This book is and has been *the* resource for the creative profession and helps maintain a high standard while preserving a living wage, especially in light of out sourcing and crowd sourcing. This book reminds us of the value our ideas and their manifestation bring to the table and helps us maintain a higher standard in a competitive world that is frequently undercut by laymen or lack of talent.
My assistant is venturing out on her own and beginning to build a freelance business. I introduced her to this guide (I was surprised she didn't know already) and she raved about the wealth of information and how perfectly the book fits her needs.
There are many great business books for creative professionals, "Pricing and Ethical Guidelines" is a staple in every creative studio.
And this information is CRITICAL! Because if you freelance in a graphic art field and charge too low a fee, it contributes to the decline of everyone's ability to get paid what they are worth.
This doesn't solve the problem that big cities roll with more money than small cities or towns - for example the going rate for webdesign might be 3,000.00 - but where you live, no one, no business, will spend that kind of money.
But knowledge is power, in my case I'll let client's know that the going rate is what it is, and also because I'm charging much less, I'm going to post a small ad for my services on the site I create for them, or ask for a modest profit sharing deal if the site sells things.
This book is a must have, it will also inspire you to try for different skill sets!