Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design Hardcover – July 1, 2009
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Customers who bought this item also bought
What other items do customers buy after viewing this item?
A major challenge of comprehensive books on graphic design is to fit the numerous dimensions of the field into a work that is logical and readable. The authors of this book, both founders of UnderConsideration, an online graphic design networking site, provide an accessible overview of graphic design in a very browsable format. Its success is owing to a general-to-specific subcategorization based on four main ideas: principles (typography, color, etc.); knowledge (important books, journals, schools, and repositories); representatives (notable designers, firms, and typefaces); and practice (design applied to book and music jackets, posters, products, etc.). Each entry includes full-color illustrations with one- or two-paragraph discussions on the related concepts. The index is thorough, and a brief illustrated time line at the book’s beginning is also nice. VERDICT Highly recommended for design students as a supplement to the core texts mentioned above -- Library Journal, September 2009
About the Author
Born and raised in Mexico City, Bryony Gomez-Palacio and Armin Vit are graphic designers and co-founders of UnderConsideration (www.underconsideration.com), a growing network and enterprise dedicated to the progress of the graphic design profession and its practitioners, students, and enthusiasts. Since 2002 they have published and edited some of the most widely read design blogs, including Speak Up, Brand New, Quipsologies, Word It, and FPO (For Print Only). In 2007, they established the Department of Design to produce client-driven work. Bryony and Armin each have a decade of experience in various disciplines including corporate and brand identity, annual reports, business collateral, web design and programming, packaging, and magazine and book design. They are the authors of The Word It Book and Women of Design, published by HOW Books in 2007 and 2008 respectively. They reside in Austin, Texas, with their daughter, Maya, and two cats.
Top customer reviews
I'm taking off one star because the presented information comes across as little dry when compared to other, similar books. Granted, this is more of a reference text, but I thought the tone could be a little more "personable". However, I'd buy it again.
It's not a one-and-only book to have, but makes a nice complementary piece for a beginner or experienced design-oriented person.
- a fresh approach and sometime unexpected take on the history and contemporary issues on Graphic Design
- huge information on key facts on Design as well as unexpected, utterly interesting stories - i.e. I had no idea of what happened to the CBS cafeteria mural and that Paula Scher designed Jon Stewart book! :-)
- huge amount of useful and beautiful illustrations
- structure of the book perfect for class discussions (i.e. the gray links between pages makes for never ending journeys and digressions in design)
I hope that this book get the success it deserves and that the authors will grace us with a second edition, to fix minor inconsistencies and gaps. In example I will take pag. 62, the anatomy of the type: the taxonomy should features more examples of commonly used terms: aperture, apex, shoulder, beak, ... And a cross bar is not a cross stroke, and so on.
One note on the design of the book: the book is flooded with repeated titles and page spreads set in a rather questionable and totally unreadable stencil sans serif typeface. The outcomes (the book cover, pp 4-5, chapter spreads) are puzzling and create an unpleasant contrast with the rest of book, finely designed.
In a nutshell: one of the best design reference book available. Strongly recommended.