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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design Paperback – December 1, 2011
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A major challenge of comprehensive books on graphic design is to fit the numerous dimensions of the field into a work that is logical and readable. The authors of this book, both founders of UnderConsideration, an online graphic design networking site, provide an accessible overview of graphic design in a very browsable format. Its success is owing to a general-to-specific subcategorization based on four main ideas: principles (typography, color, etc.); knowledge (important books, journals, schools, and repositories); representatives (notable designers, firms, and typefaces); and practice (design applied to book and music jackets, posters, products, etc.). Each entry includes full-color illustrations with one- or two-paragraph discussions on the related concepts. The index is thorough, and a brief illustrated time line at the book’s beginning is also nice. VERDICT Highly recommended for design students as a supplement to the core texts mentioned above -- Library Journal, September 2009
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Top Customer Reviews
The book is in four sections: Principles (design, type and print); Knowledge (books, online, collections and colleges); Representatives (designers, type creators, design writers and design clubs); Practice. The 139 pages bulge with practical examples of anything designed. What I thought interesting was the way these four sections are developed to cover a phenomenal amount of information, either historical or contemporary, and presented primarily as visual items backed up with bite-size text.
Obviously the more technical aspects of design can only be covered briefly: print is wrapped up in twelve pages and nothing about paper but the range of design, from magazines, motion graphics or typography (anatomy; genealogy; classification; typesetting) is spread over fifty-eight pages. Brand identity covering logos and corporate programs gets twenty-five pages. Perhaps the weakest part of the book is 'Recommended reading', summed up with just a spread and not including the 1989 Typographic Communications Today by Ed Gottschalk or the 2001 ...Read more ›
The book is accessible to those who are just starting out in graphic design, as well as helpful to those who are masters in the field.
The world of Graphic Design can be a bit overwhelming at times, as there is so much information out there. This book captures all of that information and organizes it into an enjoyable, easily understandable layout.
Authors Armin Vit and Bryony Gomez Palacio ([...]) have again demonstrated their wonderful sense of what is important about graphic design. It is a must-have.
I'm taking off one star because the presented information comes across as little dry when compared to other, similar books. Granted, this is more of a reference text, but I thought the tone could be a little more "personable". However, I'd buy it again.
It's not a one-and-only book to have, but makes a nice complementary piece for a beginner or experienced design-oriented person.
This book is mostly a picture book. There are a few, small informative pieces to it, but mostly it's for flipping through the pages. It employs many modern layout techniques but does almost nothing to explain construction at all. There is a brief section on the elements of typography. There is a small amount of effort spent on referencing historical developments in design, but it is bare reference: there is no exposition on the importance of the development or the interconnect between related developments.
The middle of the book is essentially nothing more than lists of other books and magazines--many out of print--that you can also read, lists of art schools you could pay too much to attend, and lists of websites you could visit. You're expected to understand they are important merely because they are included in the book; the text does nothing to describe what makes them important. The last third of the book is lists of noted designers, but again, no exposition on their work, just pictures and the barest of bare text for stating date and place of creation.
I was pretty disappointed in the book. I wanted to learn more about the history of graphic design, to gain context, and feel this book did almost nothing in that way. The pictures in it aren't even really big enough to be able to study the work. It reads more like someone writing a picture book for other design students to reminisce about how awesome it is they know this stuff already.
Most Recent Customer Reviews
Great book! Especially loved the section on typography. This book is packed with great information! Much better than I expected. :)Published 17 months ago by Bob NFM - Cabbage