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Graphic Design Thinking: Beyond Brainstorming (Renowned Designer Ellen Lupton Provides New Techniques for Creative Thinking About Design Process with Examples and Case Studies) (Design Briefs) Paperback – Illustrated, July 13, 2011

4.6 4.6 out of 5 stars 448 ratings
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"A 'must have' in the design arsenal."—Cat Normoyle, Professor of Graphic Design, East Carolina University

"Provides enough thinking techniques to break out of even the worst creative rut."—Creative Woman's Circle

Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.

Presents a wide range of methods applicable to any brainstorming scenario.
• Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form
• From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods
• Learn to approach problems through focus groups, interviewing, brand mapping, and co-design

Includes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.

Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.
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  1. Print length
    184 pages
  2. Language
    English
  3. Publisher
    Princeton Architectural Press
  4. Publication date
    July 13, 2011
  5. Grade level
    Preschool and up
  6. Dimensions
    7 x 0.7 x 8.45 inches
  7. ISBN-10
    1568989792
  8. ISBN-13
    978-1568989792
  9. See all details
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From the Publisher

Graphic Design

'should be on every creative’s bookshelf'

—Pikaland.

Graphic Design

"a 'must have' in the design arsenal."

—Cat Normoyle, Professor of Graphic Design at East Carolina University.

Graphic Design

"provides enough thinking techniques to break out of even the worst creative rut."

—Creative Woman's Circle.

Graphic Design

"a nice reference for kick-starting brain block."

—AIGA Idaho

graphic design new basics Thinking with Type type on screen the senses
Graphic Design: The New Basics (2nd Edition) Thinking with Type (2nd Edition) Type on Screen The Senses
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Customer Reviews
4.6 out of 5 stars
843
4.6 out of 5 stars
2,478
4.3 out of 5 stars
111
4.5 out of 5 stars
109
Price $19.71 $19.71 $21.62 —
Other classics from graphic design guru Ellen Lupton Explains the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Our bestselling guide to using typography in visual communication, from the printed page to the computer screen. A primer on using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Explores how space, materials, sound, and light affect the mind and body. Co-edited with Andrea Lipps.

Editorial Reviews

Review

"Graphic Design Thinking explores a variety of techniques from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas, and creating form. Visual demonstrations and case studies show the design processes and solutions at work." --grainedit.com, July 28, 2011

"Put down that beach read and get a headstart on autumnal productivity with Graphic Design Thinking: Beyond Brainstorming (Princeton Architectural Press), the hot-off-the-presses, fully illustrated guide to creativity by Ellen Lupton. The writer, curator, designer and educator guides readers through techniques ranging from rapid-fire strategies for defining design problems to formal research methods that yield fresh ideas. Lupton's creativity boot camp includes ample visual demonstrations and case studies that demonstrate the design processes and solutions at work. Pick up a copy today and hit the ground running (and creating) after Labor Day." --liquidtreat.com, August 5, 2011

"Adds the crucial final step of making forms to complete the design process... Beyond Brainstorming will appeal to anyone who understands they don't have to sit and wait for inspiration. These creative methods can loosen up thinking practices and inspire imagination." --Communication Arts, September 2011

Product details

  • Publisher ‏ : ‎ Princeton Architectural Press; 1st edition (July 13, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 184 pages
  • ISBN-10 ‏ : ‎ 1568989792
  • ISBN-13 ‏ : ‎ 978-1568989792
  • Grade level ‏ : ‎ Preschool and up
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 7 x 0.7 x 8.45 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 448 ratings

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Jennifer Cole Phillips

Jennifer Cole Phillips

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Customer reviews

4.6 out of 5 stars
448 global ratings

Customers say

Customers find the book interesting and a great reference. They also say it's visually stimulating and helps sharpen designers' minds. Readers also appreciate the illustrations.

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ReadabilityVisual content
27 customers mention "Readability"25 positive2 negative

Customers find the book interesting, informative, and fun. They say it's a great reference book to keep within arms reach. Readers also mention the content has drawn them in.

"This is a wonderful book with a combination of strategies including how to get ideas, case studies, collaborating, and hiring...." Read more

"...I think it has a lot of good information. It's not a hard read but you do need some background term knowledge in Graphic Design or Psychology I..." Read more

"...more than makes up for in breadth by touching on a wide range of incredibly valuable topics from problem-definition to idea-generation to solution-..." Read more

"This is a great book - one that shows you how to arrive at quality ideas and design through thought and process...." Read more

18 customers mention "Visual content"14 positive4 negative

Customers find the book visually stimulating and a catalyst for creativity. They say it's a nice introduction to design methods and a good refresher for experienced graphic designers. Readers also appreciate the illustrations and layout. They mention it shows multiple ways of thinking of new ideas both in groups and alone.

"...It's a good refresher for any experienced graphic designer and very helpful for any new designer." Read more

"...I also like that they use examples and case studies from community organizations instead of the typical S&P500 Companies that hardly anyone can..." Read more

"...I recommend this visually beautiful book to anyone who wants to change their paradigm and see the world around them through an exciting new lens...." Read more

"...of the BEST books on how to approach design problems, exemplifies insights on how others think and overall is a great reference book to keep within..." Read more

Top reviews from the United States

Glenda
5.0 out of 5 stars EXCELLENT!
Reviewed in the United States on August 25, 2015
Verified Purchase
This is a wonderful book with a combination of strategies including how to get ideas, case studies, collaborating, and hiring. It's a good refresher for any experienced graphic designer and very helpful for any new designer.
4 people found this helpful
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Jeremy R Eiler
5.0 out of 5 stars Great for Graphic Designers/ Designers in general
Reviewed in the United States on April 18, 2017
Verified Purchase
I have got half way through my book and I will say I'm very pleased with it. I think it has a lot of good information. It's not a hard read but you do need some background term knowledge in Graphic Design or Psychology I would say.
5 people found this helpful
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Sleepless in NYC
5.0 out of 5 stars Very cool little book.
Reviewed in the United States on January 14, 2015
Verified Purchase
Nice intro to design methods. I also like that they use examples and case studies from community organizations instead of the typical S&P500 Companies that hardly anyone can relate to.
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Todd Cherches - BigBlueGumball
4.0 out of 5 stars I really love this book!
Reviewed in the United States on October 24, 2011
Verified Purchase
Wow -- I loved this book! It is kind of a hodge-podge of topics related to design, but more than that, it is a visually-stimulating catalyst to creativity and innovation.

What the various chapters lack in depth, the book more than makes up for in breadth by touching on a wide range of incredibly valuable topics from problem-definition to idea-generation to solution-finding.

As a non-designer, this book opened my eyes to the value of adopting a design perspective, and triggered numerous thoughts and questions that I had never before considered while providing me with a greater appreciation for topics related to form & function, user experience, and so much more.

I recommend this visually beautiful book to anyone who wants to change their paradigm and see the world around them through an exciting new lens. This book is a welcome new addition to my innovation and visual thinking library that I know I will reference often.
24 people found this helpful
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Andromeda X
5.0 out of 5 stars Just Excellent All Around
Reviewed in the United States on December 6, 2012
Verified Purchase
This is a great book - one that shows you how to arrive at quality ideas and design through thought and process. So many books just showcase great design, but this explains ideas and exercises for how to come up with the great ideas. Highly recommend.
3 people found this helpful
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Naz
5.0 out of 5 stars Thanks 😊
Reviewed in the United States on December 9, 2019
Verified Purchase
Excellent condition and great book
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Jamie N. Turpin
5.0 out of 5 stars 1 of 5 Top Design Books to Have
Reviewed in the United States on December 24, 2012
Verified Purchase
Hands down; one of the BEST books on how to approach design problems, exemplifies insights on how others think and overall is a great reference book to keep within arms reach.
3 people found this helpful
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K. allen
3.0 out of 5 stars but I do like it, a bit helpful and quick to read
Reviewed in the United States on July 1, 2014
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I thought this was going to be a little different, but I do like it, a bit helpful and quick to read.
One person found this helpful
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Top reviews from other countries

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Renato Stupar
5.0 out of 5 stars Great book, great condition
Reviewed in Germany on March 25, 2024
Verified Purchase
I recomend this book to any designer.
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Silvia
5.0 out of 5 stars Perfecto y antes de tiempo
Reviewed in Spain on February 15, 2023
Verified Purchase
Entregado más rápido que lo indicado, muy contenta.
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Alejandra Melo
5.0 out of 5 stars De los mejores libros para un diseñador gráfico
Reviewed in Mexico on June 6, 2017
Verified Purchase
Mis maestros me hablaban mucho de este libro y no fue hasta que lo compre y comprendí porque me lo recomendaban tanto. En este libro podrás encontrar métodos y estrategias para crear un buen diseño, extrayendo ideas primarias y secundarias de lo que se pretende diseñar. Considero este libro parte de una biblioteca básica de un diseñador.
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Giacomo Maurizio Schifano
5.0 out of 5 stars Pratico
Reviewed in Italy on September 28, 2017
Verified Purchase
Un manuale introduttivo con soluzioni pratiche su varie tecniche.
Non è molto approfondito macome prima lettura va più che bene.
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Chloe
5.0 out of 5 stars It's the perfect graphic designing book for the perfect price
Reviewed in Canada on August 21, 2014
Verified Purchase
It's the perfect graphic designing book for the perfect price. Was originally looking at this book in Indigo/Chapters & it doesn't get as good as this price.
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