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Graphic Designer's Guide to Pricing, Estimating & Budgeting Revised Edition Paperback – July 1, 2001
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Top Customer Reviews
For ten years I've been operating exactly like the kinds of people Theo knows inside out - thinking that breaking even is good enough, afraid to raise prices for fear of losing work. All that gets, she explains, is a huge, unprofitable client base, all making demands and not paying a good price for the services they receive. Theo provides clear, logical, sensible and highly convincing arguments to turn your business around and make a real success of it, as she has done of hers.
Read it and join the ranks of enlightened designers and design firms who actually make great money out of doing great work.
The author is a woman, btw. I think it is cool that a woman can have such a hugely successful business.
Most Recent Customer Reviews
I found this book a very useful inside info for all freshmen who are still considering going on the market themselves or for those who are expanding business of design into full... Read morePublished on September 17, 2009 by Robert
I have this book for several years. I bought it in 2001, and each time I have used this book as a guide to find answers for my question. Read morePublished on September 3, 2009 by Lyubov Strauss
I have been operating a freelance graphic-design business on a casual basis for over 10 year and have just recently decided to take it to a more professional level. Read morePublished on September 18, 2007 by Amanda Ko
The title doesn't really describe this book. Two of the 14 chapters pertain to pricing and estimates, but don't expect a GAG PEG-style list of suggested numbers. Read morePublished on April 29, 2004 by energuy