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Graphic Designer's Guide to Pricing, Estimating & Budgeting Revised Edition Paperback – July 1, 2001

4.6 out of 5 stars 10 customer reviews

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Editorial Reviews

About the Author

Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic firm whose international client-base includes Universal Studios Hollywood, the Walt Disney Company, and Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration (1998, Northlight, ISBN 0891348018), she has taught college courses in graphic design theory and frequently speaks at conferences and seminars about pricing and budgeting techniques and handling communication challenges in the creative industry. She lives in Los Alamos, California.
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Product Details

  • Paperback: 208 pages
  • Publisher: Allworth Press; 1st edition (July 1, 2001)
  • Language: English
  • ISBN-10: 1581150989
  • ISBN-13: 978-1581150988
  • Product Dimensions: 6.7 x 0.5 x 9.8 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,494,363 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
In straight-forward, witty and very business-wise language, Theo Stephan Williams lays it all on the line for anyone in or thinking of getting in the design business. She explains exactly how to negotiate, what to say and how to actually make a profit. While all other books dance around the subject of money, she just lays it on the table, giving hourly rates and project break-downs and without having to feel bad justifying prices that will keep you in business, I finally realize that it is a right to make a profit out of what we do.

For ten years I've been operating exactly like the kinds of people Theo knows inside out - thinking that breaking even is good enough, afraid to raise prices for fear of losing work. All that gets, she explains, is a huge, unprofitable client base, all making demands and not paying a good price for the services they receive. Theo provides clear, logical, sensible and highly convincing arguments to turn your business around and make a real success of it, as she has done of hers.

Read it and join the ranks of enlightened designers and design firms who actually make great money out of doing great work.
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Format: Paperback
Theo's writing style is lively and at times, entertaining. The multimedia section is starting to show its age, but this is still a very worthwhile read.
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Format: Paperback
This is an excellent book for Graphic Designers starting a business. Los of helpful information and tips and things to consider. It is an easy read. Overall excellent book. I've bought several books starting my business and this one was the best.
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Format: Paperback
Freelance Graphic Designers, or those considering it, get this one. It is excellent. I have read it 3 times and still learning from it. It is Good advice. She's a nice lady. I want to meet her. This helps you in negotiating and deciding on a price, and not letting the client take advantage of you, and invoicing.

The author is a woman, btw. I think it is cool that a woman can have such a hugely successful business.
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Format: Paperback
This book is an excellent comprehensive guide for any person who is either considering becoming a freelance graphic designer, starting a design studio or setting up a full-service design firm. It outlines, in a detailed and easy-to-follow way, all the key elements one must consider, such as fixed costs, budget management and establishing rates. Theo Williams, the author, employs a fresh and user-friendly approach in every business concept she presents. This book is the bible I'm using to set up my business. Someone took my copy, so I ordered another right away! I don't know what I'd do without it!
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