- Paperback: 102 pages
- Publisher: CreateSpace Independent Publishing Platform (April 2, 2012)
- Language: English
- ISBN-10: 1461052130
- ISBN-13: 978-1461052135
- Product Dimensions: 6 x 0.2 x 9 inches
- Shipping Weight: 4.8 ounces (View shipping rates and policies)
- Average Customer Review: 11 customer reviews
- Amazon Best Sellers Rank: #9,862,657 in Books (See Top 100 in Books)
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Graphics Essentials for Small Offices Paperback – April 2, 2012
" ... is a great read for business owners and graphic designers who are looking for an easy-to-read guide that walks them through a general approach towards creating page layouts and other types of printed material." - Michael Jackness, GraphicDesign.com
"A great book for the very beginner who's been designated the person to create graphic oriented documents. A 14-page glossary covers the field, and at a price of around $8.00, it's a bargain." - Stanley Strauss, Burning Bridges Press
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I have not read this book yet. I have it for reference at the moment. This has been an interest of mine, I just have not had the time to get there, yet.
I am, however, very grateful for the free books from Amazon.
It is tempting to designate one of your employees as the "graphics person," instead of using an outside vendor; it's cheaper, right? Can other employees pick up the slack while the person is learning PhotoShop or InDesign? Will overtime be needed to keep up with the workload? If you do use an outside printer, make sure that they are aware of your budget. It helps no one if they deliver "champagne" graphics when all you have is a "beer" budget.
Come up with some sort of corporate identity manual, which includes your logo (with possible variations) and the colors and print font to be used in your documents. It's acceptable to re-visit the manual from time to time to do any necessary revising, but few things say "unprofessional" like constantly changing fonts and colors from one document to the next. You also need to decide what sort of text alignment will be used; left aligned, or justified. Don't use right aligned text unless absolutely necessary.
When you are designing your page, resist the temptation to get "creative" and fancy. Readability is most important. Use color sparingly. Put the headline right under the picture, and above the body text. Use a serif font instead of a sans-serif font (the book explores the differences between them) for body text. A reader's eyes travel from top to bottom and left to right. Don't try to make the eyes go in some other direction. Learn how to use, or not use, white space. The book also looks at working with images, and photo editing. If you are getting, for instance, an 8-page brochure ready to be professionally printed, the book shows just what the printer has to do to make it come out the right way.
The entire graphics process can be very frustrating for any small business. This book does an excellent job at explaining what should be going on, and will answer your questions before they are asked. It is short, and is well worth the time and money.
Enter David Loeff. All that crazy vocabulary, he explains, isn't just the made-up tech talk of the day. He delves back into the roots of the ancient art of printing which-- who knew?-- still exists. Not only does he bring us up to speed. He also enables the little graphics guy like you or me to talk to the printer like a pro. Why do I need to? Because for big press runs, press printing is far cheaper than emptying cartridges on an inkjet. He also talks about layout so you and the printer are on the same page concerning your project.
There's also some discussion of the role of the SoHo (Small office/ Home office) graphics person and a helpful bit on planning your project. There's a very brief discussion on programs-- MS Publisher (included with some versions of Office), Serif PagePlus (low end programs) up to Quark XPress and Adobe InDesign. After reading this book I went and bought Photoshop Elements 11 (which just came out as I write this review). The paperback is very inexpensive and excellently done. The eBook includes some inside color. Both are very easy to use due to Loeff's brilliant layout: words in the glossary in the back are bolded in the text, and defined in both places. You don't need to jump to the glossary in the back (but you can) when you encounter a word or idea in the text. Graphics Essentials is an indispensable tool that both novices and seasoned pros will find lives up to its name-- essential.