Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Graphics Essentials for Small Offices Paperback – April 2, 2012
Windows 10 For Dummies Video Training
Get up to speed with Windows 10 with this video training course from For Dummies. Learn more.
"A great book for the very beginner who's been designated the person to create graphic oriented documents. A 14-page glossary covers the field, and at a price of around $8.00, it's a bargain." - Stanley Strauss, Burning Bridges Press
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle Edition for FREE. Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
Top Customer Reviews
It is tempting to designate one of your employees as the "graphics person," instead of using an outside vendor; it's cheaper, right? Can other employees pick up the slack while the person is learning PhotoShop or InDesign? Will overtime be needed to keep up with the workload? If you do use an outside printer, make sure that they are aware of your budget. It helps no one if they deliver "champagne" graphics when all you have is a "beer" budget.
Come up with some sort of corporate identity manual, which includes your logo (with possible variations) and the colors and print font to be used in your documents. It's acceptable to re-visit the manual from time to time to do any necessary revising, but few things say "unprofessional" like constantly changing fonts and colors from one document to the next. You also need to decide what sort of text alignment will be used; left aligned, or justified. Don't use right aligned text unless absolutely necessary.
When you are designing your page, resist the temptation to get "creative" and fancy. Readability is most important. Use color sparingly. Put the headline right under the picture, and above the body text. Use a serif font instead of a sans-serif font (the book explores the differences between them) for body text. A reader's eyes travel from top to bottom and left to right. Don't try to make the eyes go in some other direction. Learn how to use, or not use, white space. The book also looks at working with images, and photo editing.Read more ›
Enter David Loeff. All that crazy vocabulary, he explains, isn't just the made-up tech talk of the day. He delves back into the roots of the ancient art of printing which-- who knew?-- still exists. Not only does he bring us up to speed. He also enables the little graphics guy like you or me to talk to the printer like a pro. Why do I need to? Because for big press runs, press printing is far cheaper than emptying cartridges on an inkjet. He also talks about layout so you and the printer are on the same page concerning your project.
There's also some discussion of the role of the SoHo (Small office/ Home office) graphics person and a helpful bit on planning your project. There's a very brief discussion on programs-- MS Publisher (included with some versions of Office), Serif PagePlus (low end programs) up to Quark XPress and Adobe InDesign. After reading this book I went and bought Photoshop Elements 11 (which just came out as I write this review). The paperback is very inexpensive and excellently done. The eBook includes some inside color. Both are very easy to use due to Loeff's brilliant layout: words in the glossary in the back are bolded in the text, and defined in both places.Read more ›
I have not read this book yet. I have it for reference at the moment. This has been an interest of mine, I just have not had the time to get there, yet.
I am, however, very grateful for the free books from Amazon.
He starts the book with "How the written text is arranged, its size, color and weight constitutes the graphics component of communication." Loeff goes onto pack 76 pages full of concepts, techniques and easy to understand terminology, including a 14 page glossary in the back of the book.
The difference between typefaces and fonts, leading, kerning, photo editing and desktop publishing are all covered in the book. Loeff also provides some good principles of design such as page layout with good comprehensibility versus poor, layouts that follow reading gravity are more comprehensible, readers can be annoyed by too many characters in a line of body type and space consists of filled space (text and graphics) and empty or white space.
One of the two drawbacks about the book is that the principles of design would have been easier to read and follow if Loeff would have used bulleted lists. The second downfall of the book is that it just ends without suggesting to the reader what they should do next to keep learning. It would have also been nice to have some background on the author included in the book.
Nonetheless, it would make a great first book on graphic design and someone with enough know-how to be dangerous, will also find it very helpful. It covers all of the basics in a quick and easy manner for those people that already have every minute of the day filled with work and now have to try to fit in a new mailing or designing a new brochure for the company or non-profit agency.
Most Recent Customer Reviews
This is a great start book for people getting used to office. I would recommend it to anyone as a starting point.Published on May 20, 2014 by stu
It will be interesting to those that like classroom textbooks. I prefer to learn by doing and figure things out.Published on December 21, 2012 by Mustang Beam
I have a brief knowledge of graphic design and use of graphics and I thought it was a good explanation of graphics.Published on September 21, 2012 by Scott B.
The book is handy as a fallback where you are starting out from nothing. The technical information is good. But for design ideas or for inspiration it falls down. Read morePublished on July 9, 2012 by Emer O'Siochru
Are you the owner of a small business? Do you blog regularly? Do you have a website? If you answered yes to any of the aforementioned questions, Graphics Essentials for Small... Read morePublished on August 8, 2011 by speak4languages