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Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials 2nd Edition

3.8 out of 5 stars 6 customer reviews
ISBN-13: 978-0470547441
ISBN-10: 0470547448
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Editorial Reviews

From the Back Cover

Are you getting the most learning value from visuals? Thoroughly revised and updated, "Graphics for Learning" is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects.

Praise for the "First Edition"

"For years I've been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work--they've created a very interesting read, full of useful guidelines and examples."
--Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning

"Finally! A book that integrates visual design into the larger context of instructional design and development."
--Linda Lohr, Ed.D., author, "Creating Graphics for Learning" and assistant professor, University of Northern Colorado

About the Author

Dr. Ruth Colvin Clark is an instructional psychologist with a specialty in design and development of effective workforce learning. She is the author of e-Learning and the Science of Instruction and her book, Building Expertise, was awarded Outstanding Instructional Communication from the International Society of Performance Improvement.

Chopeta Lyons has created award-winning print and online learning products during her twenty-five years of developing training solutions. She has directed teams of designers, writers, programmers, audio talent, graphic designers, and artists to create custom solutions for the training needs of numerous corporations and organizations. She is the author of several articles on e-learning and a college textbook, Discover Writing.

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Product Details

  • Paperback: 420 pages
  • Publisher: Pfeiffer; 2 edition (November 2, 2010)
  • Language: English
  • ISBN-10: 0470547448
  • ISBN-13: 978-0470547441
  • Product Dimensions: 8 x 0.9 x 9.3 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #651,389 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
First of all I have to say that this review applies to the second edition of the book and not the actual content. I accidentally ordered and received the first version (published in 2003) of this book prior to ordering and receiving this edition (published in 2010). I made the decision to order the newer and much more expensive second edition because I thought surely with the changes that have been made in graphic design & eLearning, the first edition would be out of date. I'm disappointed to say you wouldn't know that from viewing this book. While Ruth Clark is nothing short of brilliant (seriously, I've read at least 4 of her books and they are all so insightful and informative) and while the guidelines presented in this book are no exception, this edition seems like a release from the publisher to make more money. For example, most of the graphs and figures are exactly the same as the 2003 edition. The layout actually breaks some of her evidence-based research guidelines (i.e. put the visual and the words on the same page to prevent overuse of the working memory). Most of the graphics are not available on the "free" website as claimed. Worst of all, there are tons of typos (1 every 10 pages or so). As Ruth Clark would say, bottom line = buy a good condition used copy of the first edition.
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Format: Paperback Verified Purchase
This book is a great desktop reference for speechmakers, courseware developers and teachers - all of whom feel the need for graphics in their presentations.

This book not only tells you how to create graphics that engage, it also tells you how to create such graphics while avoiding making and inserting graphics into your content that are nothing more than decorative and therefore dulling.
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Format: Kindle Edition Verified Purchase
I have been looking for a book like this for a long time. As an instructional and material designer, I have developed a lot of ideas about what graphics work best for what in learning. This book deepens and extends my understanding in several different directions and makes it easier to select the best graphics for each situation. I HIGHLY recommend it to anyone involved in designing (hard-copy or e-)learning material or presentations.
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