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Grassroots Marketing for Authors and Publishers Paperback – March 1, 2007
Shel Horowitz is a generous, highly experienced marketer of books and general items. Known for his focus on ethical marketing, the author has put together an essential reference book for the independent press and self-publishing industry. With over 170,000 new books being published a year, it has become extraordinarily difficult to get seen among the crowd of other books and publishers. Shel's book gives practical guerrilla marketing ideas and procedures that give the little guy at least a chance of getting seen and bought in the market place.
He provides strategies and examples of how these strategies can be executed. He covers all the marketing aspects of book selling and explains how and why the industry works as it does. If you are thinking of writing a book; if you have even been fortunate enough to have been accepted by a major publishing house, you will find all the marketing aspects you will be expected to use to maximize book sales. We rated this book a high four hearts. --Heartland Reviews
"Shel is the ultimate frugal marketer. If you don't want to spend a lot of money marketing your books--but you still want to sell a ton of books--read his book. He provides lots of doable ideas that don't cost a lot of money but can produce great results."
--John Kremer, editor, Book Marketing Update and author, 1001 Ways to Market Your Books
"A brilliant potpourri of marketing tidbits and little-known tricks of the book publicist's trade."
--Fern Reiss, author, The Publishing Game series
"Dynamite stuff! I have even more respect for you as a knowledgeable colleague after reading Grassroots Marketing for Authors and Publishers! The 'Google' chapter alone is worth the price of the book. And the real-life marketing plans stimulate thinking and present strategies any author or publisher can modify for their own books."
--Marilyn Ross, CEO, SelfPublishingResources.com, author The Complete Guide to Self-Publishing/Companion, Jump Start Your Book Sales, etc.
"Plan ahead. Determine the location and size of your market before your write the book and buy this book now--it will show you how--and much more."
--Dan Poynter, The Self-Publishing Manual.
"It's clear that Shel Horowitz not only wants you to be one of the rare successes in a very crowded book marketplace, but that he knows what he's talking about. Practical and frugal suggestions on every page that will get your book noticed--and bought!"
--Rick Frishman, co-author, Guerrilla Marketing for Writers, Author 101, etc., and CEO, Planned Television Arts
"Shel Horowitz is one of the most creative and frugal Publicity Hounds I know. His book is jam-packed with ideas, tips, marketing examples from other successful authors, and even some fun and quirky ideas that will make your books fly off the shelves. The many bulleted 'to do' lists will keep you on track and on budget."
--Joan Stewart PublicityHound.com
"Outstanding toolkit! Every author can profit from these practical, low-cost tips and techniques to sell and promote their books!"
--Marisa D'Vari, author of Building Buzz: How to Reach and Impress Your Target Audience and four other books
"Valuable tips and insights are scattered throughout his book including areas such as endorsements, book reviews and awards. Tapping into your personal networking possibilities and even hooking the traditional media and how to give a great interview. Also in GRASSROOTS MARKETING Horowitz will teach you the straight story about how bookstores work then libraries and the online bookstores like Amazon. Finally in his advanced marketing section, he covers speaking to sell books, trade shows and book fairs, affiliate and joint-venture marketing, advertising and direct mail plus how to extend your brand and increase your profits. This book is another valuable resource for any book author or publisher."
--Terry Whalin, Author, Jumpstart Your Publishing Dreams --Endorsements from Publishing Experts --This text refers to an out of print or unavailable edition of this title.
About the Author
Top Customer Reviews
This book will not tell you how to write your book, how to edit your book, how to get your ISBN, or how to get your book printed. Other books abound which offer you that. What you will find are 290 pages of affordable goodies: multiple examples of marketing plans and media releases, a cornucopia of websites to explore, and an up-to-date appendix of resources. The author provides examples for both fiction and non-fiction projects. (About half of my books claim fiction is a losing proposition. Very discouraging!) Horowitz, a long-time advocate of frugal ways, doesn't waste pages on pie-in-the-sky schemes (such as how to appear on Oprah) that are beyond the scope of the beginning author/publisher.
Horowitz admits: "Temptations to spend or even squander lurk under every rock and tree..." Personal experience bears that out. GRASSROOTS MARKETING FOR AUTHORS AND PUBLISHERS has effective, low cost ideas that will keep me too busy to do any squandering!
Yes, it's indeed possible to make money self-publishing---without 50-grand to risk on a first project. I have, and that included some squandering...er, learning, along the way. This compact book has exactly the things I have been looking for relating to my current project. An enthusiastic 5 stars.
-Byron C. Justice,
Author of VIOLENT NIGHT
Authors are responsible for marketing their own books, whether they self publish, use a subsidy publisher, or a traditional publisher -- that's simply a fact.
This book concentrates on low and no cost strategies that work, and goes well beyond regurgitating the conventional wisdom. Shel's first book was written in '79, and his extensive first-hand experience with all kinds of publishing is apparent.
The book is divided into four sections, Creating a Marketable Book, Publicity, Get Into - And Out of - Book Stores and Libraries, and Advanced Marketing. Except for the section on Book Stores and Libraries, most of this info is useful regardless of how you package your knowledge: traditional book, ebook, audio product, etc.
The Book Store and Library section itself is fascinating to me as I really didn't understand how they work. I also learned a lot from the chapter on Trade Shows and Book Fairs. The press releases examples, both good and bad, are great, although I would have liked a little more verbiage on the individual good press releases. I loved the Build Your Website section even though I know this extremely well.
I've been studying books -- how they get written, promoted, sold, AND provide value to their readers for a couple of years -- since before I ever started writing. I've read more than a couple of good books on the subject, and Shel's speaks to me more than any of the others.
My publisher is not sending me on a national book tour, it's highly unlikely I'll be on Oprah or even reruns of Hogan's Heroes, and I'm not spending tens of thousands of dollars on publicity and my publisher isn't either.Read more ›
I'm especially happy to see that he starts with the most important part: the contents of the book. If you don't think about your readers and what they most want from your book as you craft it (writing or editing, as the case may be), then selling the book will be much harder later. From there he discusses building networks, taking advantage of the strengths of the Internet, using more traditional media, giving good interviews and other important publicity topics.
Unlike many other books, Shel doesn't stop with publicity. This book talks about a cohesive marketing plan every step of the way. Other important sections include the hows and whys of selling through the book trade, and ways to sell books outside bookstores, whether it would be through speaking engagements, through the mail, or through various conventions, fairs and trade shows.
This book is full of solid information, and almost every theoretical discussion includes practical examples used successfully by real authors and publishers.
The first and most basic question you should ask yourself begins in Chapter Two: What's Your Publishing Strategy? Shel's "been there done that" with each strategy and presents a straightforward discussion of four publishing options available to writers today. This chapter alone can save you years of confusion, heartache, and disappointment, and most importantly hard earned cash.
I share my enthusiasm for Shel's book as a result of one my own thousand dollar mistakes in publishing my own book, "U.N.I.Q.U.E.: Growing the Leader Within." Obviously, in the massive world of publishing, there's no one book, resource, or person that can provide all the answers. Just as there's no fail proof path to avoid every pitfall an author or publisher may face. And for some, we learn best from our mistakes. But I can attest, had this book been on the market when I began, I may have avoided at least one of my most costly learning experiences.
The book also provides a clear picture that it's the writer's job to know how to position their book idea in the market place to be able promote and sell it, even before the writing begins. Shel shows you how with useful examples. Understanding this process will help pave the way to meeting your publishing goal.
The third benefit of Shel's book is the wealth of resources and links that guide and direct you to some of the most trusted, respected, and credible sources in the publishing industry.
And best of all, after reading this book you can make an informed choice to begin your journey and be in control of your destiny along the way.Read more ›
Most Recent Customer Reviews
I contacted Shel for marketing advice I could share with beginning authors. During our conversation, Grassroots Marketing was mentioned and I promised I would give it a read. Read morePublished on October 23, 2009 by Terry L. Aldershof
After reading thousands of book proposals and pitches from authors and would-be authors, the majority have no idea how to write a realistic marketing plan. Read morePublished on June 22, 2008 by W. Terry Whalin