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Gratitude Marketing: How You Can Create Clients For Life By Using 33 Simple Secrets From Successful Financial Advisors Hardcover – October 9, 2015

5.0 out of 5 stars 31 customer reviews

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Editorial Reviews

About the Author

Michael F. Sciortino Sr. is founder and CEO of Gratitude Marketing™, a firm specializing in helping advisors grow their practices through carefully nurturing long-term relationships. He began his career in 1983 as an account executive with E. F. Hutton, where he led the office in opening new account relationships. Following that position, Mike transitioned into wholesaling with Colonial Investments and Pilgrim Funds, where he was recognized for leading the most-improved sales team. He then went on to spend 13 years as regional VP with Oppenheimer Funds. While at Oppenheimer, Mike conducted seminars to assist financial advisors in building their practices, and his territories surpassed the company’s growth rate every year. Most recently, Mike served as executive vice president and head of distribution for an RIA. Mike is a graduate of the University of New Orleans with a bachelor of science degree in finance.
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Product Details

  • Hardcover: 176 pages
  • Publisher: Advantage Media Group (October 9, 2015)
  • Language: English
  • ISBN-10: 1599326191
  • ISBN-13: 978-1599326191
  • Product Dimensions: 6.2 x 0.8 x 9.2 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #299,662 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Hardcover
As a colleague of Mike Sciortino for 20 years, I witnessed first hand an individual who was the embodiment
of a true professional and expert in marketing and relationship building.
His sterling reputation in the financial services industry speaks for itself!
Gratitude Marketing is a concise blueprint or road map on how to successfully build and maintain lasting,
long-term relationships through the use of practical, time-tested concepts that too often get overlooked in
today's world dominated by social media.
Although this book has great application in the financial services industry, Mike's invaluable strategies are
transferable to almost any marketing effort in any industry involving client interaction.
This well-conceived book is a terrific resource for any professional looking to build and maintain meaningful,
lasting relationships.
It is a book full of wisdom, common sense and insight. It is well worth reading.
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Format: Hardcover
Gratitude Marketing is a great resource that successfully guides you in ways to connect with clients and build and retain your business rather than just sell a product. Over the years I have considered myself rather good at networking and relationship building. After reading this book I have found new ways to enhance my personal business model. The premise is simple, by expressing appreciation to your clients and reinforcing that you truly care about their experience working together, you will create clients for life. Over time I believe by incorporating these ideas, it will change and help grow my business while keeping a loyal clientele. Gratitude Marketing is a quick read with many common sense ideas that can have an immediate impact on your practice. I would recommend it to every salesperson that is serious about growing there business.
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Format: Hardcover
I was fortunate to hear a speech recently by Sal Paolantonio on his life lessons as a national correspondent at ESPN for 20 years. And his talk boiled down to one word: Gratitude. He writes a thank you note every day to someone who has advanced his career: athlete, coach, trainer...and even his Mom. What a poignant reminder how powerful Gratitude Marketing can be in any field! Sciortino's book expounds on this idea and gives the reader specific guidance...no matter how much experience you have under your belt...how we each can be more effective in strengthening our business and personal relationships.
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Format: Hardcover Verified Purchase
This book is great and shows how you can attract and retain clients by truly building relationships. I have been in the business for 50+ years and Michael Sciortino is the best wholesaler in all those years. His ideas worked, I used some of them. It is a book packed with ideas that work, it will get you moving in the right direction in your career. You can't use all of them, but select 2 or 3 of them to use and they will make a difference in the relationships you have with clients. Thanks Mike, it is a guide not only for success in business but in life!
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Format: Hardcover
Length: 1:15 Mins
I think this book is a gem. And I love the premise that you can attract and retain more clients by connecting with them rather than just talking at them. It's full of practical ideas I will use, like mailing postcards from the road to my prospects/clients, using advertising specialties strategically, and just being more useful to my clients and prospects. Some of these great ideas you've heard before, but are you doing them? This book can motivate you to do more simple things that work to grow your business.
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Format: Hardcover
Mike Sciortino has written a terrific book about building and keeping a loyal clientele. Gratitude Marketing is an easy read. Short but impactful, the book offers the kind of common sense advice that is too often taken for granted. Using the methods Sciortino developed during his years as a professional in the financial services business will have a positive affect on your business. Mike was a colleague for almost ten years. During that time I witnessed first hand how he developed and maintained a remarkably loyal clientele. Gratitude Marketing is a must read!
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Format: Hardcover
I read this book very slowly, as I tend to do with management and idea themed books, and kept my idea book open the entire time filling it with notes and things to do. The best part of the book is the actionable ideas that you can take away that do not require a huge shift in a philosophy but that can be applied right away as your slowly adapt the principles and underlining ideals of Gratitude Marketing to your life and role at work.

It was really easy for me to start reaching out to clients, colleagues, and friends and implementing the ideas taught in the book and seeing immediate results such that I had more confidence in reaching out to prospects and tangential acquaintances to try and move them to clients and friends. When I am in a rut, I have been able to check my notes from the book and found an easy to implement idea that has led to success.

Michael is on to something here and it is no wonder that he has achieved so much success in his career.
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Format: Hardcover
Mike did an amazing job with this book. I'm not a financial advisor or in the financial industry. However, I recommend this book often to people, regardless of their profession, because the principles that Mike discusses can be applied by anyone in any industry to increase their influence in a positive way with existing customers/clients and potential customers/clients. Anyone that truly values people will value this book.
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