Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The Great American Cereal Book: How Breakfast Got Its Crunch Hardcover – February 1, 2012
Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
Frequently Bought Together
Customers Who Bought This Item Also Bought
From the Author
My passion for cereal inspired me to launch this project, but you don't have to be a cereal lover to enjoy The Great American Cereal Book. I was thrilled to find a publisher that shared my vision.
Cereal is fun. Eating cereal is fun. Reading cereal boxes is fun. Cereal spokescharacters are fun. Not too many morose thoughts run through one's mind when Sonny the Cuckoo Bird is proclaiming, "I'm Cuckoo for Cocoa Puffs!" I tried to express that sense of fun on every page and Harry Abrams followed suit. The 350 images of cereal boxes, ads and memorabilia that pepper the pages of this book make it colorful and, of course, fun.
But if not for co-author Topher Ellis and heaps of information provided by the cereal companies, this book would never have become a reality. Thanks to everyone!
And to everyone out there ... enjoy!
About the Author
Marty Gitlin is a freelance writer and the author of more than 40 books. He has won many awards for his writing, including first place for General Excellence in Journalism from the Associated Press. Gitlin lives with his wife and three children in Cleveland, Ohio. Topher Ellis is a cereal expert and editor of the cereal newsletter the Boxtop, the longest continuously running publication dedicated to breakfast cereal. He lives in Matthews, North Carolina.
Top Customer Reviews
On the first level is the book you put out to look like a cultured fancy pants. You really don't like the book, and the people who come to your home really don't like it either, but they go through the motions of leafing through it, as a social custom more than anything. This is the level in which you find your Frank Lloyd Wright retrospectives and your selected Georgia O'Keefe female parts flowers.
On the second level is the book that anyone will have a passing interest in. The book caught your eye in the bookstore; you flipped a few pages, found it interesting enough, and brought it home. Anyone who comes over can browse it contentedly. This level is where we find the brightly colored rainforests photography collections and various other natural phenomena.
But on the third and highest level is the book that is so great, not only will people gravitate toward it excitedly as soon as they put butt to cushion, but will shriek with joy more than once throughout your chitchatty dinner party preamble. This is the kind of book that people will connect with on a personal level. Firmly situated on level three is where you will find The Great American Cereal Book.
This tome of the most American of breakfast products charts the rise, and occasional falls, of the American cereal industry from its humble beginnings at a sanitarium in New York in the late 1800s. It is the passion product of authors Marty Gitlin and Topher Ellis, 15 years in the making.
Chock-full of facty goodness, there is something delightful on every page. Hundreds of cereals are broken down and catalogued meticulously.Read more ›
What I liked about the book were the pack shots presented as cutouts, frequently page size. Several pages feature lists and printed ephemera from past decades. It's worth saying that only cereals made by General Mills, Kellogg's, Nabisco, Nestle, Post, Quaker Oats and Ralston are included but this surely must be most of the market.
Cereals must be a hard market to crack considering the number of failed brands. What chance would anyone give these of succeeding: Ooobopperoos (Nabisco 1972) Grins & Smiles & Giggles & Laughs (Ralston 1975) Spider-Man (Ralston 1995) Spider-Man (Kellogg's 202) Spider-Man 3 (General Mills 2007) well, they disappeared in no time. The chapter dealing with 1981 to 2010 reveals that the companies will clutch at anything, especially entertainment and celebrities to launch a new brand. Page 290 has a pack shot of HULK Limited Edition Cereal from 2003 to tie in with the Universal movie. Despite the gone in a flash brands others just keep on pouring. A hundred years or older are Nabisco Shredded Wheat, Grape-nuts, Puffed Wheat and Corn Flakes. Eighty years or older are All-bran, Post 40% Bran Flakes, Wheaties and Rice Krispies. Even Trix and Special K have been here for over fifty years.
Overall a fun read in a very nicely presented book, especially the dozens of pack shots. A very minor criticism is that the paper is rather thick preventing the book from being opened flat
Most Recent Customer Reviews
Anyone who loves cereal and the stories behind the names, companies, flavors, cartoonesque characters/mascots will be in love with this book. Read morePublished 1 month ago by Brian Maitland
Pretty much everything you need to know about cereal and more.Published 19 months ago by Troy Buescher
A fantastic and fun read! The author did a wonderful job collecting images and researching cereals throughout time. The lay-out and colorful graphics are beautiful. Read morePublished on July 21, 2014 by Wendy Koile
A fantastic pop culture reference book . Many pictures but also good text. Well organized. Highly recommended to anyone that enjoys pop culture.Published on July 9, 2014 by Amazon Customer
Crappy, no info, pictures of cereals mainly, uninteresting, little or no history, no analysis of subject, a waste of money, I tossed it, don't buyPublished on February 26, 2014 by Kerry Hampton