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100 Great Businesses and the Minds Behind Them Paperback – December 1, 2005
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About the Author
Emily Ross is a senior writer with the country's leading national business magazine, BRW. She specializes in leadership, innovation, and entreprenuership. Angus Holland is a senior editor with The Age newspaper.
Between then they have lived in Abu Dhabi, Honk Kong, Kuwait, London, Lantau Island, Milan, Paris, Mauritius, Qatar, Singapore, and Tokyo. They live in Melbourne with their two children.
Top Customer Reviews
On the contrary, this book is written in a reporter's perspective, with no "MSG" added. Covering all the big brands and a few you don't (or I don't) know. Though each brand has only 3 to 4 pages of coverage, it has all you want to know plus some uncommon interesting details even for common brands. Perfect preachers for "Less is more".
Indeed, who on earth today is interested in 800-page details of one single brand while 777 of them are only author's views of the founder's?
With all due respect to such insights, however, Ross and Holland repeatedly remind the reader that coming up with a "great idea" is only the first stage of what is almost always a very long and especially difficult journey. Few who embark on that journey eventually complete it. In this context, I am reminded of Thomas Edison's observation "Vision without execution is hallucination." Also of Darrell Royal's suggestion that "potential" means "you ain't done it yet."
Here are six mini-commentaries, each of which includes a brief excerpt or two from the narrative.
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Most Recent Customer Reviews
Perfect book for the bathroom. Easy quick little stories about successful companies that only take a few minutes to read.Published 10 months ago by Brian
BRILLIANT BOOK. And a good gift. Some stories shocked me, others surprised me, many made me smile, I enjoyed it as much as I valued the lessons learned from reading it.Published 12 months ago by Nan Johnson
Its a good book, many good examples of businesses that have insights for me.Published on July 28, 2014 by Arif Riyadi
As other reviewers have stated, this is not a deep study of the mechanics of marketing and business management. Read morePublished on December 20, 2013 by Small Business User
Great book another must read for inspiration for anyone wanting to start a business or learn how some of our favorite businesses have gotten started.Published on July 13, 2013 by Anthony Miner
outdated info that you can easily find online on wikipedia, with much more accurate and up to date info. stay away.Published on May 17, 2013 by Bruno Natal
I read this good book, here in Brazil. This book is an overview about 100 American business histories. Read morePublished on January 28, 2013 by Dalton C. Rocha
The bad reviewers are right about lack of depth and writing ability. Read this book if you want to read a page and a half about how a bunch of well known businesses were started.Published on June 22, 2012 by Scott Ferguson