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Great Communication Secrets of Great Leaders Paperback – July 7, 2003
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From the Back Cover
Master the vital communication skills that make leaders effective
Leaders who communicate properly and frequently--in good times as well as bad--improve performance, get results, and create a successful enterprise. In this groundbreaking guide, top leadership consultant, visionary, and coach John Baldoni explores the leadership communication styles of many of the world's most influential leaders, from Winston Churchill and Katharine Graham to Jack Welch, Colin Powell, Rosabeth Moss Kanter, and Rudolph Giuliani.
- Develop the leadership message--determine what you want to say and do
- Deliver the leadership message--get the message across verbally, mentally, and metaphorically
- Sustain the leadership message--keep the message alive, fresh, and meaningful
Leaders need to do more than stand up and speak; they need to integrate communications into everything they do, address the immediate concerns and issues, and open the door to future dialogue and discovery. This book helps push that door open, so you can bring your organization to the next level.
John Baldoni is a management communications and leadership consultant and has worked for companies large and small, including Ford, Kellogg's, and Pfizer. He is the author of three other books on leadership as well as a frequent speaker on leadership topics. John also teaches in a management development program at the University of Michigan.
About the Author
John Baldoni is a management communications and leadership consultant. His clients range from Fortune 100 companies like Ford, Kellogg's, Pfizer to non-profits such as the University of Michigan. He is the author of four other books on leadership as well as a frequent speaker on leadership topics.
Top customer reviews
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If it is news to you, that you need to repeat the message and be trustworthy when you communicate, then this book will probably be the right choice. If you already knew that, I will not recommend this book. This book does not go deeper than that. Unfortunately.
These are the great communicators on whom Baldoni focuses, listed in alpha order:
Rosabeth Moss Kanter
George C. Marshall
In Chapters 1-8 and 11-12, he devotes a separate chapter to one great communicator. He discusses two in Chapter 9 (Mother Teresa and Marshall) and in Chapter 10 (Lombardi and Penick). Yes, these are indeed odd couples and serve to illustrate one of Baldoni's key points: just as great leaders such as these 14 come in all shapes and sizes, each also has a unique communication style.
Just for fun, I came up with my own list of 14 other great communicators who were also leaders. They include Corazon Aquino, Mary Kay Ash, Warren Buffett, Walt Disney, Mohandas Gandhi, Billy Graham, Steve Jobs, Martin Luther King, Jr., Eleanor Roosevelt, Margaret Thatcher, Sam Walton, and John Wooden. Once again, they offer a wide variety of shapes and sizes in terms of personality and communication style. And they have mastered most of the skills examined and explained in this book.
That said, I agree with Baldoni that there are general lessons to be learned from those he discusses that can be of substantial value to leaders in almost any organization, whatever its size and nature may be. For example:
o Make it crystal clear what will be achieved and why it is important to everyone involved.
o Engage people's hearts and minds. Recruit cooperation and collaboration by asking the right questions and then listening carefully to what people share. Whenever possible, use only first-person plural pronouns.
o Effective leadership depends on accomplishing results through others' efforts. People need resources but they also need understanding to believe the given objective is worth their involvement. Always.
o Level with people. They deserve to know what the realities are.
o What you say and what you do should be seamless.
o Care and let others know it. If you don't care, why should they?
John Baldoni offers an abundance of information, insights, and counsel that can help almost any leader, indeed almost anyone, to become a much more effective communicator, not only in a business context but in almost any other situation in which there is a message to delivered. The 14 real-world examples invest the material with human relevance. It remains for each reader to read and (if possible) re-read the material, then select whatever is most relevant to the given circumstances and get to work mastering the skills needed.