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The Great Fragmentation: And Why the Future of Business is Small Paperback – September 23, 2014

5.0 out of 5 stars 48 customer reviews

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Editorial Reviews

From the Back Cover

Steve delivers a cogent and generous synthesis of so many of the big ideas changing the way we live and work today.
Seth Godin, author of The Icarus Deception

As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership — power in a digital world is about access.

The Great Fragmentation is a business survival manifesto for the technology revolution. As entrepreneurs and startups enabled by access to technology become genuine threats, existing businesses need to understand how to position themselves to survive and thrive.

Author Steve Sammartino shows how changes such as gamification, crowdfunding, crypto currency, 3D printing, social media, mash-up culture and artisanal production will forever influence business and the way we live our lives.

This book combines insights from anthropology, culture, technology and commerce to provide both corporations and entrepreneurs with a long-term playbook for the future of work, life and business in the digital era.

Discover why the future of business is small.

About the Author

STEVE SAMMARTINO had his first startup before the age of 10, running an organic egg farm in the 1970s before the words ‘organic’ or ‘startup’ had been invented. He now travels the world helping companies transition from industrial era thinking to the digital age. He is an expert on the shift to the digital and connected economy, and loves helping people make sense of it all. Read Steve’s blog at www.stevesammartino.com

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Product Details

  • Paperback: 288 pages
  • Publisher: Wrightbooks; 1 edition (October 20, 2014)
  • Language: English
  • ISBN-10: 0730312682
  • ISBN-13: 978-0730312680
  • Product Dimensions: 6 x 0.6 x 9.1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #1,156,716 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
This book is pretty much what I imagine getting in a kitchen with Gordon Ramsay would be like. It's non stop - a barrage of things you just didn't know, things you thought you did know but were completely wrong about, and things described in ways you've just never considered before. But at the end of it all, you're stuffed full of awesome, and have learnt a whole swag of new words.

This isn't a business book for those that like the standard format. Rather than "doing a Gladwell" and introducing one core premise and then spending 14 chapters telling me slightly different stories to demonstrate that premise, Steve Sammartino makes his point and moves on. This book could have been ten separate books - it's that thick with ideas. Sammartino's talent in storytelling and speaking shines through - every point illustrated clearly and succinctly.

If you want pithy catchphrases to throw out at your next board meeting, skip this book.
If you want to find the next two-by-two matrix to demonstrate to your boss why your business is completely screwed and you don't really know what to do about it, skip this book.
If you want to get learned on the hundred small things that are combining together to change business, culture, and the world - don't skip this book.
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Format: Kindle Edition
Straight up, I think this book is the best guide you'll find anywhere right now to the big, big changes happening in business and society as a result of technology. It delivers that rare thing - a 'business' book that reads like anything but. My problem with these is that they usually have one good idea, and then hammer you on the head with it for 300 pages. That's understandable since they're trying to justify their author's fee. But it makes them pretty boring.

This book is the exact opposite, it delivers a dazzling array of ideas and the best pleasures of reading, the pleasures that have you lose your hours while curled up in a comfy couch, that have you sneaking looks and reading when you should be doing other things. Not sure how he's managed to do this (the digital revolution is a big and complicated subject) but Steve Sammartino somehow wraps it all up in a way that's fresh, intelligent and entertaining.

You doubt me. Please do not. The book is made up of a series of small vignettes, each suffused with keen insight, as well as a generous and humane heart. The result explodes across the pages, and remains with you long after you've finished. It's not a manual for how to survive the digital age, but a thriving, whip-smart primer for how to think about it properly. And that's worth every cent.
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Format: Kindle Edition Verified Purchase
Read to get an understanding of what is going on with the internet disintermediation of old business models and some key undstanding. Don't completely agree with his sociological understandings but hey , in the public realm , the truth about human nature has to be objuscated . The style is also guru which is wearsome to read . This is the only book I have read on this subject , apart for the newpaper aricles and personal insight , so I can't say how it compares . The author likes gushing .
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Format: Paperback
When I began my career in Corporate America fifteen years ago, I had it all figured out. I was going to work tirelessly, 10,12, 15 hour days if I had to, in order to earn whatever arbitrary I needed to be able to sit in a box larger than those who worked for me, finding ways to improve products and services that I truly did not care about. Fast forward to today. I consult with business owners across the country, on projects of my choosing, primarily from the comfort of my home office, local coffee houses, casual restaurants, or even just sitting in the park, if I'm in the mood.

The Great Fragmentation does a great job of explaining that the future of work, and for workers, looks much like my own progression. That technology has provided us unprecedented levels of access which has increased the capacity for the "little guy" to compete on a playing field much larger than ever before. Steve explains in vivid detail how today's entrepreneur and small business owner is able to have his/her products developed at nominal costs, and get their messages heard around the world right alongside the industry giants. Something that would not have been possible just 30 short years ago. Steve thoroughly illustrates the shift for workers from what for many feels like confinement to the proverbial "rat race" to discovering ways to take pleasure in the work you do and to live enjoyable lives outside of that.

And we are only at the beginning of this digital technology revolution.
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Format: Kindle Edition
I learned how to speed type 30 years ago on my Grandmother's heavy old Royal industrial (manual) typewriter - you know the big heavy ones with the messy black and red ribbons - if you made a mistake, and there was no backspace.

After reading Sammartino's The Great Fragmentation, I realised that during my 40 years on this earth, the Industrial Revolution - where machines were used to do the work of hand tools and steam and power instead of human muscle or animals - is no longer the underpinning driver of our economy. It is becoming obsolete! Page 3 of The Great Fragmentation set the tone for this book, and page 256 sums it up, "Survival is about evolution".

Here in Australia, we survive in business in the most part by operating as if we were in the industrial age. We export the earth's resources to keep our economy buoyant - these are the habits of large and long-standing organisations. But, jsut like my manual typewriter was outdated, so too (I hope) will be the use of fossil fuels and machines that dredge our earth. Sammartino is right in my view "the climate is going through a tectonic shift for the ages where the conditions will never be the same again - at least not in our lifetime". Powerful Technology for the most part offers a clean alternative, and it's a revolution that my grandchildren (born from the Selfish Era) will not question - it will make their lives more "comfortable" and "materialistic". I agree - it's the way it is, and it's the way it will stay - there's no way I would trade my Mac in for that manual Royal typewriter - ever!!!!
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