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201 Great Ideas for Your Small Business Paperback – May 3, 2011
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Chairman and CEO, Lillian Vernon Corporation
"The most comprehensive book I've ever read for the owner of a small business. If you are in business for yourself, make sure you get your personal copy. It could prove to be your biggest asset."
Founder of Famous Amos Cookies and Uncle NoName Muffin Company
"Just one of these smart ideas can help boost your business. Glean a dozen and you'll cream your competition."
Coauthor of The One to One Future and Enterprise One to One
"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff."
Author of The Circle of Innovation and coauthor of In Search of Excellence
Top Customer Reviews
In two hours I read all that seemed relevant, took pages of notes and am ready to seriously consider what and how to integrate those ideas into my business.
Perhaps the best part of the book, following the 201 ideas sections, is a series of interviews with top business people and consultants (e.g. Muriel Siebert, Michael Bloomberg, Tom Peters, Lillian Vernon) in which they give their top tips for entrepreneurs. Definitely worth reading if you are in business now or in the future.
Most Recent Customer Reviews
Who would have thought should run through your mind reading this book. Great Ideas for those of us who want to break the doldrums of working in an office everyday for someone... Read morePublished on January 28, 2013 by Bada
As a small-biz owner (graphic design, web design, and branding) I was surprised to find tips in this book that were fresh, insightful, and relevant. Read morePublished on November 27, 2011 by juliareichdesign
Jane's book is perfect for busy small business owners who perhaps lack expertise in a given area. More wide than deep, Applegate covers hiring, technology, marketing, and a bevy of... Read morePublished on September 30, 2011 by Phil Simon
I couldn't wait for this book to come out. It has so many great ideas for small businesses. I would recommend that any small business owner take a look. Read morePublished on May 20, 2011 by LJDenny
I've known Jane Applegate a long time. We're practically the founding mothers of small-business journalism. Read morePublished on May 1, 2011 by Rieva Lesonsky
This book has some great tips, but when it comes to achieving corporate and community visibility, nothing replaces a *personal* publicity plan. Read morePublished on May 27, 2001 by Marion E. Gold