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Great Leaders Have No Rules:Contrarian Leadership Principles to Transform Your Team and Business Hardcover – April 2, 2019
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First, leadership is a superpower.
Second, almost everything we’ve been taught about leadership is wrong.
In Great Leaders Have No Rules, New York Times bestselling author and highly successful entrepreneur Kevin Kruse debunks popular wisdom with ten contrarian principles for better, faster, easier leadership. Grounded in solid research and three decades of entrepreneurial experience, this book has one purpose: to teach you how to be both the boss everyone wants to work for and the high achiever every CEO wants to hire—all without drama, stress, or endless hours in the office
Inspired by Kruse's viral article "Why Successful Leaders Don't Have an Open Door Policy," this contrarian approach to leadership reveals why you should throw out the rulebook and instead play favorites, crowd your calendar, tell employees everything (even salaries), stay out of meetings, hide your phone, and more. Kruse makes the case for these principles with engaging real-world stories and case studies, and shows how to use this wisdom to buck the trend and become more effective. He also shares applications beyond the office—at home, in sales, in sports, and more. Ultimately, his advice empowers you to focus on what matters, which is the key to success for you, your employees, and your company.
- Print length256 pages
- LanguageEnglish
- PublisherRodale Books
- Publication dateApril 2, 2019
- Dimensions5.6 x 8.3 x 1.1 inches
- ISBN-101635652162
- ISBN-13978-1635652161
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Editorial Reviews
Review
"Kevin Kruse has discovered gold. With his easy and entertaining writing style, Kevin will keep you amused, interested, and motivated to try new techniques that can improve both relationships and results. Read this book." --KEN BLANCHARD
"This book teaches leaders how to reach new levels of success through transparency, vulnerability and even love." --STEPHEN M.R. COVEY
"Great teams are led by positive leaders, who create positive cultures. Kevin Kruse shows us how to break free from daily distractions and negativity, so we can refocus on our mission and reconnect with our team members." --JON GORDON
"This book is full of inspiring and practical solutions for leaders ready to try the unconventional to achieve the remarkable." --MIKE McDERMENT, CEO, Freshbooks
About the Author
Product details
- Publisher : Rodale Books (April 2, 2019)
- Language : English
- Hardcover : 256 pages
- ISBN-10 : 1635652162
- ISBN-13 : 978-1635652161
- Item Weight : 12.8 ounces
- Dimensions : 5.6 x 8.3 x 1.1 inches
- Best Sellers Rank: #207,989 in Books (See Top 100 in Books)
- #2,181 in Business Management (Books)
- #2,975 in Leadership & Motivation
- #3,283 in Success Self-Help
- Customer Reviews:
About the author

Kevin Kruse is a New York Times BESTSELLING AUTHOR, and entrepreneur who has used a relentless focus on Wholehearted Leadership, employee engagement and Extreme Productivity to build and sell several, multimillion dollar technology companies, winning both Inc 500 and Best Place to Work awards along the way.
Kevin is also the author of several books including 15 Secrets Successful People Know About Time Management, Employee Engagement 2.0, Unlimited Clients, and the NY Times, Wall Street Journal and USA Today bestseller, We: How to Increase Performance and Profits Through Full Engagement, which was named one of the top leadership books in 2011 by 800-CEO-Read.
Kevin writes regularly as a contributor for Forbes.com, and has published over 100 articles for various publications on topics related to leadership, engagement and entrepreneurship. He delivers keynotes to audiences around the world.
Kevin lives in Philadelphia.
For Kevin's free newsletter visit www.KevinKruse.com.
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The title promises to help you lead “your team.” Too many leadership books offer advice for a CEO or someone who can change policy and structure. Most of the leaders whom I write for aren’t like that. They’re right there in the middle of the mess trying to make it work every day.
Kevin Kruse promised to write a book that would help those leaders. He did. I expected great things from this book. I got them. You will, too.
Here’s what Kevin says you should expect from Great Leaders Have No Rules.
“This book has one purpose: to teach you how to be both the boss everyone wants to work for and the high achiever every CEO wants to hire—all without drama, stress, or endless hours in the office.”
The Content
Kruse divided the book into an introduction, a conclusion, and 10 chapters. Each chapter stands alone. You don’t need to read them to get value. I suggest you read the third chapter (Have No Rules) first. Then read the others in whatever order you choose.
Close Your Open-Door Policy. There’s good stuff here about how an open-door policy is often a cheap substitute for the hard work of communicating and building trust. Kevin doesn’t only tell you what not to do, he offers suggestions for alternatives.
Turn Off Your Smart Phone. You’re starting to hear this advice more and more, but you’ll enjoy what you read here.
Have No Rules. This chapter opens with the insight that no one creates a stupid rule on purpose. Then there’s a discussion of why too many rules are a bad thing. This would have been a better book if this chapter were the first chapter, but that’s a quibble. You can get the same affect if you read this chapter first.
Be Likeable, Not Liked. Don’t let the title of this chapter fool you. Kevin’s advice is to overcome the need to be liked. It’s the need to be liked that’s the problem, not simply being liked. There’s also good advice about how needing to be liked turns you into a jerk.
Lead with Love. There’s that “L” word, applied to a business situation. Unlike the Greeks, we only have one word for love, and it must cover all the possible applications. The word may make you cringe, but great leaders and great teams have a powerful force of love at work. If you’d rather call it something else, that’s fine. Read this chapter.
Crowd Your Calendar. There’s good advice about how to think about time and scheduling to get your most important stuff done. Kevin reprises advice from his book 15 Secrets Successful People Know About Time Management.
Play Favorites. This chapter is about something I discovered in my research on top-performing supervisors. Treating everyone the same is unfair. The idea is to treat everyone fairly based on their performance and the context. That means treating them differently.
Reveal Everything. Kruse is right. Transparency drives decision quality, speed, and engagement. My experience, though, is that trust is not a simple thing. What you can and should reveal and expect others to reveal will vary based on the situation and who those others are. This chapter had one real gem for me, though. Here it is. “One way to lose trust is to actually lie and get caught, but a more common way is to only give good news.”
Show Weakness. This is another chapter that’s about ways to build trust. There’s also a good discussion of using stories.
Leadership Is Not A Choice. It’s true, as one of my Marine commanders said, that, “There is no leadership without leadership by example.” When you’re a leader, you set the example. The only choice you have is what kind of example you set. I thought this chapter was somewhat poorly written. It’s the only chapter in the book like that. The basic point is solid, the presentation could use some work.
More Good Things About the Book
The chapter structure is first-rate. Every chapter includes a section about “How would you apply this if ,,, ?” for different kinds of leadership positions. You’re sure to get good ideas.
Kevin Kruse also summarizes each chapter with a section called “Takeaways.” It’s easy to flip through the book and review key points. You can up flashcards on your Kindle.
This isn’t Kevin’s first rodeo and his experience shows. There are many examples of how he learned an important lesson, how he got it wrong before he got it right. That’s engaging and powerful. There’s also good research support for the points he makes. He follows the advice that I give to my clients. Every point should be supported with research and illustrated with an example.
In A Nutshell
If you’re responsible for the performance of a group, this book should be on your must-read list. It’s filled with solid insights, good examples, and solid advice.
If you’re a student of leadership, read this book for the ways it will inspire you to think differently about many common situations.
While a lot of the books out there on leadership/management today tend to focus in on a single area and drill deep into research and examples, Kruse chooses a high-level approach here, delving lightly into 10 different leadership practices, from time management to transparency and people management.
The book is an easy read -- I was able to get through it in about two days while balancing a lot of other demands -- and while it did not delve deeply into any one area, it did offer enough supporting evidence and real-world examples to make a compelling case for each practice. I would not say that anything in the book is particularly groundbreaking -- you can find other books, several cited by Kruse, that drill down into these issues and made some of these ideas more mainstream -- but it provides a very nice overview of effective management practices. I found myself doing a lot of highlighting and tabbing within the book and see it as a reference going forward. You can quickly and easily return to a topic and come away with some value.
Each chapter ends with a series of applications that provide specifics on how you might apply these practices as a manager, parent, yourself, etc. I found these a nice recap of each topic and an opportunity to reflect on the steps needed to apply these practices across my life.
There were a couple of 'aha' moments, a couple of thoughts that made me uncomfortable in reflecting on my own weaknesses, and a couple points that I pondered but with which I did not necessarily agree. At the end of the day, it made me think, and that's what a good book does.
I particularly recommend this to new leaders or those who have not spent a lot of time reading and researching the topic. It has tremendous value as an introduction to leadership while also offering value as a refresher and ongoing reference.
What I like best about this book is that he gives examples along the way and at the end of each chapter he's included a "takeaway", a short paragraph about what the concept was about the chapter. Then he gives you examples of how to apply that concept to your life whether you are a manager, parent, salesperson, etc. All-in-all I think this is one of his best books and I would highly recommend it.
Reviewed in the United States 🇺🇸 on April 2, 2019
What I like best about this book is that he gives examples along the way and at the end of each chapter he's included a "takeaway", a short paragraph about what the concept was about the chapter. Then he gives you examples of how to apply that concept to your life whether you are a manager, parent, salesperson, etc. All-in-all I think this is one of his best books and I would highly recommend it.
Top reviews from other countries
But as Kevin points out, Leadership is not just for those in authority, we are all Leaders. We lead with our actions, and our inaction, our silence, and our voice. I am all too aware of this since having my daughter (she is now 3....and is the future saviour of the universe...so everyone can relax) and everything I do is having an influence on her.
With good leadership, and the desire to lead with intent, we can all contribute to making the world a better place.
Get the book today... highlighter at the ready.... and start leading with intent.
Every single one of Kevin's points has been compellingly researched and there's a huge amount of great insights across the book.
We all know that leadership is changing and there's loads of books on the subject. Kevin's book is refreshingly simple when you realise that when you lead you do it every single minute of every day.
Yes, there are no hard and fast rules for leadership, and that would lead you to ask then why is someone like Kevin and his amazing team involving themselves so deeply into exploring how to be a leader. To that I would say, and it shows through every nook and cranny of this book, that Kevin and his team have a great respect and deep instropective feelings about how great leaders are made and they warmly open up on family, work, and other areas of lives and how one can move a little bit further towards being a better leader.
Kevin always tries to help you get 1% better every day and he says that you are always leading even when no one is looking and he inspires that throughout the book and definitely delivers with grounded and thoughtful ideas and advice for how to become that better person and that better leader little by little.
Kevin enfoca el liderazgo de una manera diferente y no tradicional. Ofrece consejos prácticos para implementar un estilo de liderazgo efectivo en diferentes entornos. Útil tanto para la vida laboral como personal.













