- File Size: 3702 KB
- Print Length: 211 pages
- Publisher: American Writers & Artists, Inc. (October 11, 2011)
- Publication Date: October 11, 2011
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B007I6MEUI
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #47,239 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Great Leads: The Six Easiest Ways to Start Any Sales Message Kindle Edition
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Top Customer Reviews
Throughout the whole book I was waiting for the death blow - "to learn more, opt-in here or buy this course", but it never came (After all, that is what writing great copy is all about!). This entire book is packed with tactical strategies to take your copy to a much higher level without a single sales pitch or back-end offer.
IMHO, it is not for the beginner. First learn how to write B-Level copy (killer headlines, features, benefits, bullets, etc...) then use this to beef it up to A-Level work.
More than just a tactical "how to", Great Leads provides some of the best swipe lead ins and breaks them down. Discover how just a few words and techniques make the difference between a flat line response and explosive, high-converting response.
The book is worth the price alone just for the swipes and analysis. And, we are not talking ancient copy that was mailed decades ago. I am on some of Agora's lists and immediately recognized a few of the offers broken down in the book, they still arrive in my Inbox and mailbox.
Quite frankly, I'm surprised that the secrets of the highest paid copywriters in the industry are revealed here so cheap. Take advantage and get your hands on a copy immediately. One tweak alone from this book will more than offset your cost and time to read it.
Order this book.
It says to re-read it a few times.
I guess I have to do that.
But really, this book is freakin smart.
The truth is I was skeptical (very skeptical) about buying this book. Mainly because my bookshelf is stacked a mile high with every book ever written on direct response copywriting.
I've read them all.
I've highlighted the key points.
I've re-read them.
I've even purchased several expensive courses from the likes of Clayton Makepeace... Gary Halbert... and Dan Kennedy.
And this book ranks up their as one of my favorites.
Forde and Masterson do a wonderful job of making the complex sound easy, especially when they tackle a subject Eugene Schwartz made popular in his book Breakthrough Advertising.
I guess what it boils down to is this:
If you want an easy to read book on direct response copywriting, that'll give you a FRESH perspective on leads, then pony up a few dollars, and grab this baby NOW!
I bought it for myself, have re-read it several times, and bought several copies for friends.
It builds nicely on Schwartz' classic "Breakthrough Advertising", by giving concrete strategies depending on "market sophistication".
If you have any interest in writing copy - get this book.
Most Recent Customer Reviews
Plus, the examples in there really, really illustrate each point.Read more