- File Size: 3702 KB
- Print Length: 211 pages
- Publisher: American Writers & Artists, Inc. (October 11, 2011)
- Publication Date: October 11, 2011
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B007I6MEUI
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #129,833 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Great Leads: The Six Easiest Ways to Start Any Sales Message Kindle Edition
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You have to understand how much your prospects know about your product, and how they feel about what they know.
I strongly suggest that you copy the headlines and leads discussed in the book so you can get a feel for the difference between the headlines.
You're not going to get a feel for the difference between the leads/headlines if you just read the book and put it down.
It's definitely a book you have to read twice. But you also have to put pen to paper if you want to ingrain these leads into your head.