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The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity Hardcover – April 27, 2010
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From Publishers Weekly
In this optimistic but too-broad look at the present economic crisis and the opportunities it presents, social and business commentator Florida (The Rise of the Creative Class) examines the latest of the "Great Resets," moments of transformative upheaval (like the Great Depression) "when new technologies and technological systems arise, when the economy is recast and society remade, and when the places where we live and work change to suit new needs." Though he cautions that "not all Resets are the same," and presents enough real-life examples, Florida too often rushes back to neat generalities and cheerleading: "we must do all we can to turn service jobs into more innovative, more engaging, more fulfilling and much better-paid work." Florida also has a tendency toward gratuitous personal stories. Though the book would have benefited from fewer platitudes and authorial intrusions, the problem that looms largest for Florida-and other post-crash survival guide authors-is that the national economic calamity hasn't fully played itself out, meaning that the ability of any observer to describe the specifics of its turnaround are necessarily limited.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
“In his usual lucid and compelling way, Florida argues that elected officials ‘need to get over their love affair with big renewal projects’ and steer money toward neighborhood ventures that improve people’s lives.” (—Harvard Business Review)
“Enticingly contrarian” (—New York Post)
“The Great Reset is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer…It’s well worth reading as a starting point for the future that’s coming our way whether we’re ready or not.” (—Miami Herald)
“Richard Florida can be counted among the great prophets of our age. This incredibly interesting and well-written commentator on the socio-economics of the modern era has hit yet another grand slam, eclipsing his phenomenal ‘Rise of the Creative Class.’” (—Falls Church News-Press)
“A breath of fresh air for anyone hoping that Americans (and economists) will learn from their past mistakes.” (—The Daily Beast)
“A thoughtful, generally hopeful assessment of where we are now, how we got here—and how we can rebuild in the future.” (—BizEd magazine)
[U]seful in inspiring thinking about the future of communities, of different types of jobs, and of the nature of work itself.” (—The Conference Board Review)
“The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery….must reading for anyone who wants to understand where we are now and where we are headed.” (—Chris Anderson, editor, Wired magazine)
“This timely and thought-provoking book gives us important insights into the reshaping of America’s economic and physical landscape.” (—Jeffrey D. Sachs, director of the Earth Institute, Columbia University)
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However, the book never got off the ground or made a real point.Read more
The old thing passes away.
Everything becomes new.
It is necessary to change into the history.Read more