It's hard to do justice to this book because it covers so much territory. I've been reviewing, promoting, and marketing for a long time, but I learned a lot more in this book; and even as I was reading it, I used the Tweet, etc. icons function on myAmazon buy page, per her suggestion. Thank you, Carolyn!
She tells you how to use endorsements and blurbs--and blurb excerpts--in promotion--and how long an excerpt should be (fair use) and how to use elipses in these excerpts. (I knew that about elipses, but not everyone does.) I appreciated the Amazon info about the excerpt length she shared.
Re: Networking: I've written blurbs for books and acknowledgments and received acknowledgments; she gives tips about that and more; and she addresses the importance of exposure and frequency. "This is a process, not aproject."
I also learned more about Amazon Prime and I may use it. Oh, and that "As seen in ..." tip is another one I can use right now. I'll be rereading it again. And I learned more about reusing your Amazon review.
So much inFo, including the Ten-Best Lists tip. (One of my books was listed on MyShelf.com; I'd forgotten that!) Oh, oh. I haven't kept track of my bookreviews. I could have had a notebook for that!
The Questions and Answers section is very helpful; and then there are the Appendices:
"... Each publishing occasion that calls for a query...is different. Ditto for each circumstance that requires a media release. Thus, the samples (templates?) in my appendices are merely suggestions. ..."
I've only scratched the surface! This is a must-read book for writers; I know I have to read it again. I wish I had a print copy 'cause it'd be full of flags! Highly recommended.
MORE ABOUT THE REVIEWER
From the Author
My first novel, This Is the Place, won eight awards and my book of creative nonfiction, Harkening: A Collection of Stories Remembered, won three. My fiction, nonfiction, and poems have appeared in national magazines, anthologies, and review journals. A chapbook of poetry, Tracings,was named to the Compulsive Reader's Ten Best Reads list and was given the Military Writers' Society of America's Award of Excellence. My poem "EndangeredSpecies" won the Franklin Christoph Prize for poetry. I speak on Utah's culture, tolerance, book promotion, and editing and have appeared on TV and hundreds of radio stations nationwide.
Both The Frugal Book Promoter and The Frugal Editor are in their second editions and have awards from names like USA Book News, the Irwin Award, Dan Poynter's Global Ebook Award, Readers' Views Literary Award, and Next Generation Indie Book Award. How to Get Great Book Reviews Frugally and Ethically is the third in my HowToDoItFrugally Series of books for writers.
Because I started my publishing career rather late in life, I am especially proud that I was the recipient of the California Legislature's Woman of the Year in Arts and Entertainment Award, and that my community gave me their Character and Ethics award for my work promoting tolerance with my writing. I was named to Pasadena Weekly's list of Fourteen women of "San Gabriel Valley women who make life happen" and was given my community's Diamond Award for Achievement in the Arts. I loved being an instructor for UCLA Extension's world-renown Writers' Program for nearly a decade.
Travel is a hobby that inspires my writing. I have visited eighty-nine countries and studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. And, yep! I carry a pen and journal wherever I go.