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The Greatest Movie Ever Sold [Blu-ray]

3.8 out of 5 stars 78 customer reviews

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Editorial Reviews

First, he was bugged by the almighty burger, now Oscar®-nominated renegade filmmaker Morgan Spurlock (Super Size Me) is biting the hand that feeds him by exposing Hollywood’s dirtiest little secret: the games they play to get advertisers’ products strategically placed in movies and on television. Spurlock uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch meetings to show how far they will go without our even knowing it!

Special Features

Commentary with Director Morgan Spurlock, Producer Jeremy Chilnick, Cinematographer Daniel Marracino & Editor Thomas M. Vogt
At the Sundance Film Festival
Shooting for Perfection: Hyatt & JetBlue Behind-the-Scenes
The Greatest Vacation Destination: Aruba
Farris Yakob’s “Phased” Approach
No Ad New York
JetBlue Commercial
Meeting of the Minds: Extended Brand Summit
The Greatest Airline You’ll Ever Fly: JetBlue In-Flight
Hyatt Commercial
Who Owns the News: Dan Rather
My Favorite Commercial: A Montage
Softer Is Louder: Frank Luntz
The Greatest Hotel You’ll Ever Experience: Hyatt Welcome
Buying Self-Confidence: Alternative Marketing
Ralph Nadar: Words of Wisdom
Norm Product Places Morgan
Workin’ Nine to Five (AM): POM Behind-the-Scenes
Alternate Pom Wonderful Commercial
A Diamond Is Forever (A Burden): Sut Jhally
Delving into the Consumer Unconscious: ZMET Extended

Product Details

  • Actors: Morgan Spurlock, Ralph Nader
  • Directors: Morgan Spurlock
  • Format: AC-3, Blu-ray, Dolby, NTSC, Subtitled, Widescreen
  • Language: English
  • Subtitles: English, French, Spanish
  • Subtitles for the Hearing Impaired: English
  • Region: Region A/1 (Read more about DVD/Blu-ray formats.)
  • Aspect Ratio: 1.85:1
  • Number of discs: 1
  • Rated:
    PG-13
    Parents Strongly Cautioned
  • Studio: Sony Pictures Classics
  • DVD Release Date: August 23, 2011
  • Run Time: 87 minutes
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (78 customer reviews)
  • ASIN: B004UXUVFW
  • Amazon Best Sellers Rank: #76,313 in Movies & TV (See Top 100 in Movies & TV)
  • Learn more about "The Greatest Movie Ever Sold [Blu-ray]" on IMDb

Customer Reviews

Top Customer Reviews

By Bobby Hami on April 26, 2011
Format: DVD
I sat through Morgan Spurlock's The Greatest Movie ever sold with fascination, but when it concluded, I wondered where was the film? Spurlock's idea is ingenious. One that very few people could have dared, and pulled of. He makes a film about the difficulty of finding sponsors to give funding for a project. The film however is the mission to meet with sponsors and advertisers; in other words, this seems like a behind the scenes sort of preproduction of funding your project. The money is going towards the film itself which IS the journey to get the funding. With commercials from official sponsors, one wonders if Spurlock himself is embracing the commercial enterprise. In other words, when does a spoof become to close to the subject it lampoons or critiques?

What I always enjoy about Spurlock, including here, is that even though he may disagree with advertising or the nutritional benefits of McDonalds, he appears for a large majority of his films as quite fair and balanced; unlike some people who from the get go detest their subject-*cough* Bill Maher. He actually gets in the game, calls countless companies and corporations for a deal, and gets rejected countless times for good reason. Not many companies would feel great about helping a film that is trying to demonstrate the intrusion of product placement in films. However, he eventually does get a good number of sponsors willing to spend from $25,000 to upwards of a million. Yet, the money is not delivered on the spot. There are countless contractual obligations that need to be followed so the rights of both sides are not compromised.

Morgan Spurlock is not Michael Moore. It's not that Moore is better or ruder than Spurlock, but that their styles differ. This shows for better and worse in this project.
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I saw this once and had to buy it. It is smart, funny and can be eye-opening to those less knowledgable about what goes on in the branding industry. I gave this to a pre-teen to wake them up to what they are consuming and it worked for the better. Spurlock is both funny and keeps it light while also educating people about how much influence the companies that are household names control what goes into making movies they back and how much control they exert. The teens who saw it loved it, so this is a very approachable documentary with great production values.

Kudos to the companies that had the guts to back him. I made it a point after to let each one know that their willingness to peel bak they veil is why I have at least tried their products (still not rich enough to “try” a Mini). And not surprisingly, those companies tend to actually have quality products since they can stand the scrutiny Spurlock shines on them. Also, it was vey cool on Mane and Tail to allow one of Spurlock’s best jokes… Still waiting for that great POM commercial Morgan pitched but was shot down. C’mon POM: I know that you are a Jewish mother [the POM Marketing VP] but surely your kids have a sense of humor. Do it for the children. ;)
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I like Morgan Spurlock and his approach to making documentaries but this one misses the mark. While it's definitely watchable and has interesting parts, the film inadvertently becomes guilty of doing the same things that it criticizes mainstream movies for doing.

It's a neat idea to have corporate sponsors pay for the production of the movie but the problem is that it takes over the entire documentary. Literally 80-90% is Morgan seeking out advertisers and only a tiny fraction covers the premise of the title.

So how much does corporate sponsorship influence Hollywood? Are advertisers drawn to scripts or are scripts written entirely to promote certain products? What is the agenda? All of these are great questions the film teases us with but never really answers in any detail. And that's a shame since it's a fascinating topic and Morgan Spurlock should be been the perfect guy to expose product placement practices.
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Fantastic documentary that I have watched for my own entertainment and have shown to classrooms of business and marketing students. Morgan Spurlock does a wonderful job of presenting the world of marketing in an educational and entertaining way. I believe it shows a very unbiased approach to the world of marketing. I particularly liked the portions on marketing in Brazil and his interviews with industry experts.
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I expected this to be another slam and this time the movie industry. Actually, it was much more clever than that. It left you with a much clearer understanding of how advertising is woven into our movies and TV shows, and how the money generated by this advertising sways the artistic freedom of the directors of these shows. Not bad, not good, just interesting.
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I have enjoyed everything Morgan Spurlock has produced and this is no exception, its pithy honest and not over the top. Morgan tackles issues while remaining objective in a way that I always wished my homie Micheal Moore had done. I could watch his tv shows and documentaries with my republican parents without making too much of a stir which is perfect for helping us all get closer to the same page on the issues that matter to me. That said this isn't really a home run in the way most all of his other stuff has been, presumably we are feeling the effects of some compromise that was inevitable given this concept: How to sell out and still tell the story you WANT to tell #impossible in that way this film more perfectly illustrates the concept it set out to illustrate that all the world is watered down by our need to avoid offending big business and interest groups that control with their dollars. $$$$ worth a watch.
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