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The Greatest Movie Ever Sold

DVD

3.9 out of 5 stars 90 customer reviews

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(Aug 23, 2011)
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Editorial Reviews

Product Description

First, he was bugged by the almighty burger, now Oscar®-nominated renegade filmmaker Morgan Spurlock (Super Size Me) is biting the hand that feeds him by exposing Hollywood’s dirtiest little secret: the games they play to get advertisers’ products strategically placed in movies and on television. Spurlock uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch meetings to show how far they will go without our even knowing it!

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Since the advent of recording devices and on-demand services, consumers have been bypassing commercials like never before, so advertising agencies have stepped up their use of product placement. In The Greatest Movie Ever Sold, Morgan Spurlock (Super Size Me) renders the process transparent as he documents his attempts to get Madison Avenue to fund his film. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with his--and make no mistake, Spurlock is as much a brand as Donald Trump or Outkast's Big Boi, who show up to talk about product endorsement. The director's entertaining and enlightening journey even leads him to a juice purveyor that opens its wallet for placement above the title--hence the name of the pomegranate beverage which appears on all promotional materials. As one observer puts it, "You're selling out, but not selling out." For perspective, Spurlock solicits commentary from progressive thinkers, like Ralph Nader and Noam Chomsky, and Hollywood types, like J.J. Abrams, who created Lost, and Quentin Tarantino, who admits that a certain all-night diner rejected his offer to appear in Reservoir Dogs. Spurlock even travels to São Paulo to take a look at their ban on outdoor ads: no billboards or messages on cabs and buses, rendering the city clean and downright dull for those accustomed to American-style marketing. The film as a whole resembles a full-length version of a Mad Men pitch meeting--but funnier. --Kathleen C. Fennessy


Special features

Commentary with Director Morgan Spurlock, Producer Jeremy Chilnick, Cinematographer Daniel Marracino & Editor Thomas M. Vogt
Workin’ Nine to Five (AM): POM Behind-the-Scenes
Alternate Pom Wonderful Commercial
JetBlue Commercial
The Greatest Airline You’ll Ever Fly: JetBlue In-Flight
Hyatt Commercial
The Greatest Hotel You’ll Ever Experience: Hyatt Welcome
The Greatest Vacation Destination: Aruba
My Favorite Commercial: A Montage
Softer Is Louder: Frank Luntz
Ralph Nadar: Words of Wisdom
Delving into the Consumer Unconscious: ZMET Extended

Product details

  • Actors: Morgan Spurlock, Ralph Nader
  • Directors: Morgan Spurlock
  • Format: Multiple Formats, AC-3, Closed-captioned, Color, Dolby, NTSC, Subtitled, Widescreen
  • Language: English
  • Subtitles: English, Spanish, French
  • Subtitles for the Hearing Impaired: English
  • Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  • Aspect Ratio: 1.85:1
  • Number of discs: 1
  • Rated:
    PG-13
    Parents Strongly Cautioned
  • Studio: Sony Pictures Classics
  • DVD Release Date: August 23, 2011
  • Run Time: 88 minutes
  • Average Customer Review: 3.9 out of 5 stars 90 customer reviews
  • ASIN: B004UXUV98
  • Amazon Best Sellers Rank: #78,844 in Movies & TV (See Top 100 in Movies & TV)
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  • Learn more about "The Greatest Movie Ever Sold" on IMDb

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