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75 Green Businesses You Can Start to Make Money and Make A Difference Paperback – August 1, 2008
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The 75 businesses are divided into 11 larger segments, like "Fueling Green Energy", "Finding Business Solutions in the Living World," and "Green Farms."
The reader is encouraged to view the 75 careers as a starting point, and Cruston encourages mixing and matching them and thinking creatively about more opportunities. This makes a lot of sense, as we are in the infancy of the green movement, and many other green work choices will soon develop.
For each career opportunity, Cruston provides information on what the market need is for the service/product, the mission, any special challenges, what education is required to do the job, the capital required, the timing, resources and examples of actual businesses.
Here are some examples of green businesses:
* small wind-turbine installer
* Green chief sustainability officer
* Philanthropy management
* Building green homes and businesses
* fab green prefabs
* Green building certification
* Paperless office consultant
* Sell or manufacture reusable shopping totes
* Eco-friendly and healthy fast food
* Home food safety testing kits
* Green bed & breakfast
* Green car dealership
* Gas free gardening
* Green cafes
This book is loaded with great real life examples of green businesses and includes lots of resources. As Cruston notes, these 75 job opportunities are just the beginning. A careful reading of the book can motivate and be a great starting point for a successful green entrepreneurial career.
By the author of the award winning book, Harmonious Environment: Beautify, Detoxify and Energize Your Life, Your Home and Your Planet.
The review boxes are very helpful in making the reader aware of capital and special challenges right off the bat. But just because a particular opportunity isn't for you, keep reading- every page has several cool nuggets of information. The insets serve to break up the text nicely, making this book very easy to read.
With the government pouring billions into the green economy, there are a myriad of ways to get a business off the ground. Dr. Croston has provided 75 good ideas. Maybe green really is the new black.
This book is everything I could have wanted and more--it exceeded expecations. For each of 75 "opportunities" sorted within eleven chapters it provides a summary table (Market Need, Mission, Knowledge to Start, Capital Rquired, Timing to Start, and Special Challenges, along with a multi-page discussion and a variety of "sidebar" elements that vary but generally address Related Trends, In the Long Run, Green Leader, Industry Information, Information Resource, Eco-Tip, or Eco-Issue.
This is a book that can be read quickly to focus in as I did on an opportunity that I believe anyone could pursue in any area, as a Sustainability Savings Officer (the author uses Chief Sustainability Officer which I consider too grandiose). The value propositiion here is straight-forward: go into any client, offer a free evaluation and recommendations of remediation measures, and collect 20% of the savings in year one, 10% in year two, 5% in year three, and then repeat the cycle.
I have this book set aside to go through a second time, for two reasons: it has a ton of interesting information that I picked up "in passing" and want to go back to (for example, most chemists are not trained in toxicology, bottled water costs 10,000 times more than tap water, use Google Earth to identify best neighborhoods for offering energy saving white roof service, and on an on.Read more ›
However, the only thing I find lacking in this book is a simple section on "the first steps to get started." As I mentioned in the title, this is great when you have some business experience and have done it many times before, but to earn that extra 5 star I want it to be open to all individuals regardless of experience.
Most Recent Customer Reviews
All of these businesses that were mentioned were businesses that I would never see myself in. I can't say the book was bad, but it just didn't suit me.Published on January 12, 2014 by Scott B. Vaupen
Very informative and really gave me more than I expected. Explains the basics of starting a green business and the many different kinds of green businesses.Published on November 14, 2013 by sbouie
I thought this book would be a good way to grab some ideas for starting a green home business. While there are good ideas they are not really meant for the average person who is... Read morePublished on August 21, 2013 by your mom
I recently had Glenn on my Radio Show "The Mark Kohler Show" broadcasted BlogTalkRadio.com, and was I was thoroughly impressed. Read morePublished on July 30, 2013 by Mark J. Kohler, CPA, Attorney
This book gives an inside look into the careers (and obviously business ideas) of the renewable energy field. Read morePublished on May 1, 2013 by Chris
If you are really interested in green and sustainable activities, living, life style and integrating it into your life and business, this is one of the books to get.Published on February 24, 2011 by 3423
The author share his research in this book. So it is a useful guide for you to start a green business or make a difference. Read morePublished on January 4, 2010 by Jerry Liu