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The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function Hardcover – April 19, 2011
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— Jeff Immelt, Chairman and CEO, GE
There are many books out there exhorting companies to reduce their environmental impacts, but very few that give detailed practical guidance. From product design to facilities management, from information technology to logistics and transport, this book contains insightful suggestions as to how businesses can be more sustainable, reduce carbon emissions, and yet at the same time save money and drive top line growth.
— Paul Polman, CEO, Unilever
Environmental performance has become an essential part of company strategy. Esty and Simmons provide a clear road map for how companies can turn this agenda into a competitive advantage.
—Michael Porter Bishop William Lawrence University Professor, Harvard Business School
The Green to Gold Business Playbook is a terrific practical roadmap to help companies reduce their environmental impact while also improving economic performance.
— Andrea Jung, CEO, Avon
We need smart corporate engagement for major environmental efforts to be successful. Here's the guide to realizing both environmental and bottom-line gains through eco-strategy.
— Mark Tercek, The Nature Conservancy
Economic gravity always wins – The Green to Gold Business Playbook reveals how simple economics can drive greener businesses.
— Vinod Khosla, Khosla Ventures
Business is what changes the world. Esty and Simmons’ seasoned guidance is pure gold for 21st century entrepreneurs who know that sustainability comes out of a drive to innovate.
—Gary Hirshberg, CE-Yo of Stonyfield Farm
Leading companies are now embedding sustainability into every aspect of their business -- not as a PR exercise but as a core strategy to be a successful enterprise in the 21st Century. The Green to Gold Business Playbook is an invaluable resource.
— Muhtar Kent, Chairman and CEO, The Coca-Cola Company
The private sector’s decisions to design, source, and distribute products will in no small part determine the future of the world’s wildlife. The most progressive companies are looking ahead and charting a course for sustainability. Dan Esty and P.J. Simmons' book provides them with invaluable tools to move in that direction.
— Carter Roberts, World Wildlife Fund
Part of Waste Management’s strategy has been to gain an Eco-Advantage. This book picks up where Green to Gold left off with a really practical playbook for companies seeking to execute their own eco-strategies.
—Dave Steiner, CEO Waste Management
Top Customer Reviews
I bought 10 copies...
There is a mountain of information available on Sustainability, on line and in print. Green to Gold Business Playbook has been extensively researched, such that it organizes the gist of that information in a manner that businesses can actually use to construct a Sustainability initiative.
Two caveats: First, Green to Gold Business Playbook is intended for businesses in general. Specific businesses will need additional research to locate information specific to their industry and situation. Second, Green to Gold Business Playbook is a book, so its contents are limited to information available to at the time the book went to press. Of course, the book may be revised in the future as new information becomes available. Additionally, the authors provide a website, which may be helpful in the future.
Bottom line: Green to Gold Business Playbook is a slam dunk for those involved with developing a Sustainability initiative. Casual readers will find Esty's earlier books more useful.
Most Recent Customer Reviews
This book was required for class, and it is a great resource for any product stewards or business people looking to make their products more sustainable and green.Published 4 months ago by Jeremy
The book is obviously written by greenies. Some of the information is useful but the content leans too far toward the false premise of man made global warming.Published 12 months ago by Daniel Wirt
Received my book within a week. Highly satisfied with my purchase!!Published on August 8, 2014 by Adela Barajas
Exactly what I thought it would be. I will definitely recommend this to others. I have no complaints with the order.Published on June 14, 2014 by Russell