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Green Is Good: Save Money, Make Money, And Help Your Community Profit From Clean Energy Paperback – October 2, 2012
“If 'Greed is good' is a catchphrase for unbridled capitalism, then ‘Green is good’ should be its flipside: There are amazing economic opportunities for those who act with environmental responsibility. Brian F. Keane educates us that green is not only the color of a healthy planet, it is also the color of money."
“The Imagine Peace Tower in Iceland uses geothermal power to send a beam through the universe. That beam represents love of each other and of mother earth. It’s an absolutely pure message! Brian Keane’s message about clean energy is as important, and it must travel as far.”
—Yoko Ono Lennon
"Green is good—and Keane is green!"
“Keane proves it’s possible to still teach an old dog new tricks. This book is for those who know they can do more to go green but don’t know where to start. A must-read for every generation.”
“Brian Keane’s practical, idea-filled book takes living ‘green’ from a good idea to a reality.”
—Douglas I. Foy, former Massachusetts secretary of Commonwealth Development and former president of the Conservation Law Foundation
"A no-nonsense and easy-to-read approach to going green. Keane shows how to leverage the power of community to have the most cost-effective programs."
—Gary Simon, former senior vice president of Northeast Utilities
"There are countless opportunities to implement clean energy effectively. Through insightful examples drawn from his experience, Keane makes the powerful case that crisp communication and compelling marketing are critical for the industry's success."
—Alex Laskey, president and founder of Opower
"Green Is Good is a critical book for our age. Environmental degradation is the most important strategic challenge we face, but, unless people understand the issues and the opportunities at a personal level, we can't achieve the cultural shift necessary to create major change. Brian Keane expertly does this."
—R. Seetharaman, CEO of Doha Bank
“Credible, consumer-friendly … engaging writing … Keane expertly tells the clean energy story with humor and anecdotes likely to capture readers who want to learn more. … Keane takes us to a place where economic advantage and public good align. … Green Is Good offers an economic message that even Gekko might buy.”
From the Back Cover
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Top customer reviews
The premise is this: green energy simply makes sense from just about every perspective. It won't replace non-renewables completely any time soon, but it should flourish side by side with them. Our energy needs are enormous, and this book shows how renewables have the potential to rise to meet them.
But there are problems. Green energy has a strong stigma, and is often associated with crazy environmentalists or left wing liberals. Green energy is for everyone though, and it simply makes sense, economically, environmentally, and sustainability-wise. Brian Keane makes the argument that we need to change the image and advertise green energy technologies and companies with the same vigor and budget that Coca Cola or Nike or McDonald's advertises. Once green energy becomes more mainstream, it can really rise to fill the great potential that it has.
I purchased this from Audible, and it should be noted that the recording is extremely rough with apparently no editing. The author narrates his own book, so the passion for the subject carries through, but every time he makes a reading mistake, he goes back to the beginning of the sentence and re-reads it. This is pretty low quality for what ought to be a professional recording.