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Andrew S. Winston

Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top Hardcover – Illustrated, August 1, 2009

by Andrew S. Winston (Author)

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When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.

Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities.

Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to:

-Get lean: Amp up your energy and resource efficiency to survive tough times

-Get smart: Use environmental data about products and supply chains for competitive advantage

-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"

-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges

Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.

Print length

208 pages
Language

English
Publisher

Harvard Business Review Press
Publication date

August 1, 2009
Dimensions

5.5 x 1 x 7.5 inches
ISBN-10

1422166546
ISBN-13

978-1422166543
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Andrew S. Winston
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Editorial Reviews

Review

“Winston's experience in speaking on green innovations at blue-chip companies shines through in a multitude of anecdotes throughout the 208-page booklet…” - Reuters, August 20, 2009

Product details

Publisher ‏ : ‎ Harvard Business Review Press; Illustrated edition (August 1, 2009)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 1422166546
ISBN-13 ‏ : ‎ 978-1422166543
Item Weight ‏ : ‎ 10.5 ounces
Dimensions ‏ : ‎ 5.5 x 1 x 7.5 inches

Best Sellers Rank: #4,378,612 in Books (See Top 100 in Books)
- #1,304 in Green Business (Books)
- #3,277 in Sustainable Business Development
- #10,490 in Environmental Economics (Books)

Customer Reviews:
11 ratings

About the author

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Andrew S. Winston

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Andrew Winston is a globally-recognized expert on megatrends and how to build companies that thrive by serving the world. Named to Thinkers50 Radar Class of 2020 as a “thinker to watch,” his views on strategy have been sought after by many of the world’s leading companies, including 3M, DuPont, J&J, Kimberly-Clark, Marriott, PepsiCo, and Unilever. Andrew is the author of the bestsellers Green to Gold and The Big Pivot. Andrew’s latest book, Net Positive: How Courageous Companies Thrive by Giving More than They Take (co-authored with renowned CEO Paul Polman), is a finalist for the Financial Times & McKinsey Business book of the Year Award. Andrew is also a respected and dynamic speaker, reaching audiences of thousands at executive meetings around the planet. He received degrees in economics, business, and environmental management from Princeton, Columbia, and Yale.

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Jim Estill

It Pays To Be Green

Reviewed in the United States on February 12, 2010

Last night I read Andrew S. Winston's new book Green Recovery - Get Lean, Get Smart, And Emerge From the Downturn on Top.

The book was awesome and obvious. The gist of the message is it's smart business to be green and that many of the things which companies do to save money are actually environmentally friendly.

One of my tenants in business has always been to try to get 100% utilization of resources, so if I happen to have a board room that wasn't being used, if I get someone to use it (and pay something for that), it was a good way to cover my overheads. It also happens to be good for the environment because I was already going to pay to heat that part of the building.

For some reason, there is a lot of 'Green' in my family. My parents must have raised us right. One brother owns a biodiesel refinery and has written a book on biodiesel. My other brother Glen runs a wind farm and my son has started a business selling solar installations.

The book talks about:
Get lean by revving up your energy and resource efficiency to survive the downturn.
Get smart by using environmental data about products and value chains to save money, innovate, and generate competitive advantage.
Get creative and rejuvenate your innovation efforts by asking heretical questions such as "Can we run our business with no fossil fuels?"
Get your people engaged and excited by asking employees to solve their own, the company's, and even the world's environmental challenges.
Winston had written a previous book called Green to Gold, which described how Green is good for business.

Any business that invests money is always looking for a positive ROI and some parts of ROI are tough to measure. I would argue that Green projects should be given a longer ROI than other projects because it's probable the cost of energy is going to increase also because it's good to good in the world and being green is likely to inspire some loyalty in both staff and in customers.

He talks about the obvious savings.
-Replacing ordinary incandescent bulbs with energy efficient lights, etc.
-Shut off your technology (computers can draw a lot of power). I toured a company called Chromis Fiberoptic in Connecticut Monday that makes plastic fiber optic cables. Very interesting company with potentially disruptive technology but that is another story. One advantage of fiber over copper is it uses less than 1/10 of the energy which in a datacenter environment results in huge savings because you not only save on the power in the first place, but you save on the power to cool it.
-Fill the trucks, drive fewer miles, redesign distribution.
-Travel less - telecommute and teleconference. I had spoken earlier about one of the companies I invested in called Calliflower , teleconferencing / WebEx software.

It's a short book, it's an easy read. Anyone in business can benefit by going green.

One person found this helpful

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Frank Roettgers

Going Green = White Knight

Reviewed in the United States on February 21, 2011

Andrew S. Winston stands for quality. Not for nothing this book and Green to Gold are bestselling books in the field of environmentalism and green business strategies. In "Green Recovery" he outlines tactics and techniques how to arise from an economical downturn, making use of green and sustainable business strategies. Although, while I was reading the book, I sometimes thought that Winston sees it a bit black and white (regarding becoming green being the only way out of a crisis) I was very impressed by this book.

"Green Recovery" is not only written as a guide on how to go green, stay green, and become the next environmental steward, but also provides the reader with a lot of background information. This mix made the book a nice read apart from being an extremely valuable resource for everyone who tries to restructure an organization. If you want to get a few tips and tricks on how to become greener and more successful at the same time, this book delivers you insights from years of experience.

- Frank Roettgers, author of Going Green Together - How to Align Employees with Green Strategies

One person found this helpful

Helpful

Informed guide to the commercial value of going green

Reviewed in the United States on December 7, 2009

Climate change and sustainability are tremendous challenges for businesses. Inflexible firms will find the future difficult as the prices increase for oil and other scarce resource. Therefore, nimble, visionary firms are adjusting to new environmental realities. Sustainability expert Andrew S. Winston explains why going "lean and green" can be the best move a business can make, in good times and bad. He details how firms can implement green initiatives to survive and thrive in today's new economic and environmental climate. getAbstract recommends Winston's book to executives and managers who want to learn how going green can improve their strategies, business models, and profits.

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