- Hardcover: 208 pages
- Publisher: Harvard Business Review Press (August 1, 2009)
- Language: English
- ISBN-10: 1422166546
- ISBN-13: 978-1422166543
- Product Dimensions: 5.5 x 1 x 7.5 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 9 customer reviews
- Amazon Best Sellers Rank: #2,136,991 in Books (See Top 100 in Books)
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Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top
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About the Author
Andrew Winston advises many of the world's largest companies on how to profit from environmental thinking. A globally recognized expert on green business, he is coauthor of the bestseller Green to Gold. Andrew's earlier career included corporate strategy at Boston Consulting Group and management positions at Time Warner and MTV.
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Top customer reviews
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The book was awesome and obvious. The gist of the message is it's smart business to be green and that many of the things which companies do to save money are actually environmentally friendly.
One of my tenants in business has always been to try to get 100% utilization of resources, so if I happen to have a board room that wasn't being used, if I get someone to use it (and pay something for that), it was a good way to cover my overheads. It also happens to be good for the environment because I was already going to pay to heat that part of the building.
For some reason, there is a lot of 'Green' in my family. My parents must have raised us right. One brother owns a biodiesel refinery and has written a book on biodiesel. My other brother Glen runs a wind farm and my son has started a business selling solar installations.
The book talks about:
Get lean by revving up your energy and resource efficiency to survive the downturn.
Get smart by using environmental data about products and value chains to save money, innovate, and generate competitive advantage.
Get creative and rejuvenate your innovation efforts by asking heretical questions such as "Can we run our business with no fossil fuels?"
Get your people engaged and excited by asking employees to solve their own, the company's, and even the world's environmental challenges.
Winston had written a previous book called Green to Gold, which described how Green is good for business.
Any business that invests money is always looking for a positive ROI and some parts of ROI are tough to measure. I would argue that Green projects should be given a longer ROI than other projects because it's probable the cost of energy is going to increase also because it's good to good in the world and being green is likely to inspire some loyalty in both staff and in customers.
He talks about the obvious savings.
-Replacing ordinary incandescent bulbs with energy efficient lights, etc.
-Shut off your technology (computers can draw a lot of power). I toured a company called Chromis Fiberoptic in Connecticut Monday that makes plastic fiber optic cables. Very interesting company with potentially disruptive technology but that is another story. One advantage of fiber over copper is it uses less than 1/10 of the energy which in a datacenter environment results in huge savings because you not only save on the power in the first place, but you save on the power to cool it.
-Fill the trucks, drive fewer miles, redesign distribution.
-Travel less - telecommute and teleconference. I had spoken earlier about one of the companies I invested in called Calliflower , teleconferencing / WebEx software.
It's a short book, it's an easy read. Anyone in business can benefit by going green.
"Green Recovery" is not only written as a guide on how to go green, stay green, and become the next environmental steward, but also provides the reader with a lot of background information. This mix made the book a nice read apart from being an extremely valuable resource for everyone who tries to restructure an organization. If you want to get a few tips and tricks on how to become greener and more successful at the same time, this book delivers you insights from years of experience.
- Frank Roettgers, author of Going Green Together - How to Align Employees with Green Strategies