There's some interesting material in this book, but let us define our terms: is it a book? There are two versions of this: the full version, at 336 pages, and a "gift" version, at 208 pages. I got the gift, but it wasn't. How would I know that there was more than one edition? How would you?
It has numerous pages missing, with filler pages saying that the full content can be bought from the publisher, and with the ominous words "Premium Gift Edition: Put Your Company Name Here" on the cover, and numerous panels throughout the text urging you to get the real thing.
We learn in the preface, and indeed, throughout the book, that the author has been an entrepreneurial genius, with thoughtful cross-references to his websites. Perhaps in his next edition he can include the term "oversell," but it might not need explanation.
I can see the virtue of a branded product (G-Rated) that can be handed out like logo'd mouse pads, engraved pens and the like, but I expected a book, not a marketing tool or a pre-book. It's a bit like buying a DVD of a favourite film, only to find key scenes cut out (with a slide saying Key Scene Cut Out- Get the 2-disc set now!), and also full of commercials.
I'm sure that the full version is really great, but I am so annoyed that I won't be buying it. Perhaps Amazon needs to flag this information on the site, but this might be difficult.
Perhaps the publisher should withdraw the gift edition from Amazon, and simply market it through other channels, starting with an insert in the full version.
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club?
Learn more
Join or create book clubs
Choose books together
Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back
Flip to front
Follow the Author
Something went wrong. Please try your request again later.
Journey into Reading
Explore reading recommendations for children ages 6 - 12. See this week's recommendations.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
-
Apple
-
Android
-
Windows Phone
-
Android
To get the free app, enter your mobile phone number.
Customers who viewed this item also viewed
Page 1 of 1 Start overPage 1 of 1
