There's some interesting material in this book, but let us define our terms: is it a book? There are two versions of this: the full version, at 336 pages, and a "gift" version, at 208 pages. I got the gift, but it wasn't. How would I know that there was more than one edition? How would you?
It has numerous pages missing, with filler pages saying that the full content can be bought from the publisher, and with the ominous words "Premium Gift Edition: Put Your Company Name Here" on the cover, and numerous panels throughout the text urging you to get the real thing.
We learn in the preface, and indeed, throughout the book, that the author has been an entrepreneurial genius, with thoughtful cross-references to his websites. Perhaps in his next edition he can include the term "oversell," but it might not need explanation.
I can see the virtue of a branded product (G-Rated) that can be handed out like logo'd mouse pads, engraved pens and the like, but I expected a book, not a marketing tool or a pre-book. It's a bit like buying a DVD of a favourite film, only to find key scenes cut out (with a slide saying Key Scene Cut Out- Get the 2-disc set now!), and also full of commercials.
I'm sure that the full version is really great, but I am so annoyed that I won't be buying it. Perhaps Amazon needs to flag this information on the site, but this might be difficult.
Perhaps the publisher should withdraw the gift edition from Amazon, and simply market it through other channels, starting with an insert in the full version.
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Green Weenies and Due Diligence: Insider Business Jargon-Raw, Serious and Sometimes Funny Hardcover – August 15, 2005
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Ron Sturgeon
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Ron Sturgeon
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Print length314 pages
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LanguageEnglish
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PublisherM. French Pub.
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Publication dateAugust 15, 2005
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Dimensions6.28 x 1.02 x 9.28 inches
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ISBN-100971703116
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ISBN-13978-0971703117
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Product details
- Publisher : M. French Pub.; First edition (August 15, 2005)
- Language : English
- Hardcover : 314 pages
- ISBN-10 : 0971703116
- ISBN-13 : 978-0971703117
- Item Weight : 1.46 pounds
- Dimensions : 6.28 x 1.02 x 9.28 inches
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Reviewed in the United States on November 20, 2006
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Reviewed in the United States on June 9, 2005
Ron Sturgeon has accomplished far more than he set out to do in writing this creative, imaginative, and thoroughly entertaining book: not only has he unraveled the secret terminology of the powerful Inner America of Big Business, he has served it up in an astute and often hilarious parody of how the Big Guys talks.
Using a format that is incisive yet instructional, Sturgeon's GREEN WEENIES AND DUE DILIGENCE unearths the phrases and terms that make the corporate world sting and defines them then uses them in examples that not only are suitable but also poignant. From 'Alpha Dog' to 'Pencil Whip' to 'Nibbled by ducks' and 'Three finger booger' Sturgeon whips out the phrases like a pro. His lists are alphabetically arranged - a fact that allows the neophyte at the boardroom table to utilize this knowledgeable manual sub rosa while appearing to pay attention to the gobbledygook topside.
Though some of the terms (no, many of them!) are hilarious out of context, they can be vitriolic in context and most assuredly enhance the readers' view of how the corporate mind works. To add to the success of the book, Sturgeon has enlisted the brilliant artist Gahan Wilson to make the whole book visually exciting. This is a treasure map to the jargon of the tall steel palaces that mastermind the workings of us all. Welcome to it and Bravo to Sturgeon for an ingenious concept well done! Highly recommended. Grady Harp, June 05
Using a format that is incisive yet instructional, Sturgeon's GREEN WEENIES AND DUE DILIGENCE unearths the phrases and terms that make the corporate world sting and defines them then uses them in examples that not only are suitable but also poignant. From 'Alpha Dog' to 'Pencil Whip' to 'Nibbled by ducks' and 'Three finger booger' Sturgeon whips out the phrases like a pro. His lists are alphabetically arranged - a fact that allows the neophyte at the boardroom table to utilize this knowledgeable manual sub rosa while appearing to pay attention to the gobbledygook topside.
Though some of the terms (no, many of them!) are hilarious out of context, they can be vitriolic in context and most assuredly enhance the readers' view of how the corporate mind works. To add to the success of the book, Sturgeon has enlisted the brilliant artist Gahan Wilson to make the whole book visually exciting. This is a treasure map to the jargon of the tall steel palaces that mastermind the workings of us all. Welcome to it and Bravo to Sturgeon for an ingenious concept well done! Highly recommended. Grady Harp, June 05
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Reviewed in the United States on June 9, 2005
Every human endeavor develops its own way of speaking. We call these specialized terms jargon, lingo, patois, idiom, argot, vernacular, or, boringly, its terminology. If we are outsiders to that field we call it gibberish, slang, babble, blather, nonsense, or twaddle. The point being that if you want to or have to function within a given field you have to find the meaning of these strange phrases and words.
Business is a very rich field for harvesting new words and phrases. It is such a large area of human activity that its practitioners and victims find especially apt ways of describing what it is that just happened to them. Ron Sturgeon has provided us a handy and entertaining way to get clear definitions and examples of how this lingo is used by those already in the know.
While you may know some or even many of the more than 1,200 terms included here, there are some very useful phrases you probably don't know. One of my favorite terms that I had never heard of before I read this book is "Seagull Management". Sturgeon credits this to Ken Blanchard and defines it as, "A style in which managers behave like seagulls: They swoop down, pick up a scrap of data, an error or something different, squawk loudly, crap all over the people in the vicinity and then fly off." Perfect! You may even wonder what a "green weenie" is. No, it isn't an enviro-nut. It is something in a deal or a project that is unexpected, but found like a hot dog found in fridge that has been stored unplugged in a garage over the summer. Nice visual, huh?
Another treat offered are the drawings by the wonderful Gahan Wilson. Yes, they have his humorously macabre style, but they also illustrate the definitions and add to your understanding of what they actually mean. I have found his illustrations and drawings a treat since I first saw them back in 1973.
Mr. Sturgeon has also provided a way for you to submit your own terms for future editions of this book. I look forward to those editions and enjoying the creativity of my fellows in the business salt mines.
Business is a very rich field for harvesting new words and phrases. It is such a large area of human activity that its practitioners and victims find especially apt ways of describing what it is that just happened to them. Ron Sturgeon has provided us a handy and entertaining way to get clear definitions and examples of how this lingo is used by those already in the know.
While you may know some or even many of the more than 1,200 terms included here, there are some very useful phrases you probably don't know. One of my favorite terms that I had never heard of before I read this book is "Seagull Management". Sturgeon credits this to Ken Blanchard and defines it as, "A style in which managers behave like seagulls: They swoop down, pick up a scrap of data, an error or something different, squawk loudly, crap all over the people in the vicinity and then fly off." Perfect! You may even wonder what a "green weenie" is. No, it isn't an enviro-nut. It is something in a deal or a project that is unexpected, but found like a hot dog found in fridge that has been stored unplugged in a garage over the summer. Nice visual, huh?
Another treat offered are the drawings by the wonderful Gahan Wilson. Yes, they have his humorously macabre style, but they also illustrate the definitions and add to your understanding of what they actually mean. I have found his illustrations and drawings a treat since I first saw them back in 1973.
Mr. Sturgeon has also provided a way for you to submit your own terms for future editions of this book. I look forward to those editions and enjoying the creativity of my fellows in the business salt mines.
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