--ArtGensler, Founder, Gensler
"Oneof the most significant arguments for sustainability I have ever come across.Rick's approach to this topic is different from any work to date, demonstratingthe power of profitability and the simple case for why adopting 'green'principles is no longer just a choice, but a necessary edge to survivecompetitively in business."
--PaulScialla, Founder and Chairman, DELOS Living
"With Greenthink, Rick Fedrizzi brings muchneeded clarity, coherence, and urgency to this generation's singularopportunity to align behind a common set of shared values that underscores theuniversality of human health and environmental quality, with transparency andreporting driving massive innovation as cornerstones of a prosperous future forall."
--Gail Vittori,Codirector, Center for Maximum Potential Building Systems
As a cofounder of the U.S. Green Building Council, Fedrizzi oversaw the creation of LEED—Leadership in Energy & Environmental Design—which has certified more than fourteen billion square feet of sustainable real estate worldwide. According to Paul Hawken, a legendary environmentalist, “USGBC may have had a greater impact than any other single organization in the world on materials saved, toxins eliminated, greenhouse gases avoided, and human health enhanced.”
But that’s only half the story: the green building industry has also sparked billions of dollars of economic impact and created millions of jobs. This stunning revelation—that sustainability is profitable—is at the heart of Fedrizzi’s call to action. Fedrizzi turns conventional wisdom on its head by showing how profit can save the planet, and how sustainability is the biggest business opportunity of the twenty-first century.
A must-read for anyone who cares about the future of our environment, or the future of our economy. Because, in Fedrizzi’s words, “they will share the same fate.”