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Grinding It Out: The Making of McDonald's Mass Market Paperback – August 2, 2016
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In reality he jacked alot of people and supposedly made tons of enemies, much of it due to his alcoholism; but none of that is ever mentioned. Thats the bad part.
But the good is getting to peak into the mind of a bonafide visionary. A true business genius. If your interested in the mechanics of what makes you successful as a businessman you will really enjoy this book. I would have given it a 5 star if it just had a little more detail. Gets a little borong towards the end when he told his story and then had no gas left in the tank but all in all if you saw the movie you will really enjoy the book.
I found this book immensely interesting for two main points: 1) to get an inside view of what McDonald's thinks of McDonald's - especially with the largely negative view I would say the public has for this food chain; and 2) given that it's an autobiography - to see the first hand account of one of our greater rags to riches stories and the man who really did create a new industry.
It's a fast paced story told marvelously - and I never found myself bored or skipping pages...until at least the very end when he went into detail regarding his time with the baseball team.
It will be interesting having read this, to compare against the story that will be told in the upcoming film 'The Founders', the John Lee Hancock film about the founding of McDonald's. I wish there was a more updated and more unbiased look into this story, as I'm sure that a book written 30 years after the fact (and by the founder no less) would be subject to some factual nuances.
But in the end, I found it quite inspiring to look into his life - to learn and understand how he really did have to 'grind it out' to even get to the point of understanding the future surrounding the McDonald's brothers' premise.
The first chapter is by far the best, about when he met the McDonald's brothers in San Bernardino, California. It really gets you pumped to hear what you think will be a wonderful story. Unfortunately, it never really gets going again after that. It seems like he wants to give a pat on the back to every buddy he's ever had in the business. There are some good moments like when he talks about how the Filet-O-Fish or Big Mac was first conceived. But these are short anecdotes and most of the rest feels like fluff. He will wear you out with his self-congratulatory style never forgetting to tell you about how right he's always been. It gives you a strong feeling that Ray Kroc wasn't the greatest guy to be around. Honestly, if you are interested in the McDonald's story you should watch the film The Founder. If you are like me and watched the movie first, save yourself some time and skip this book.
Top international reviews
This book is written in an easy to read manner making it approachable for pretty much anyone a bit like McDonald's. However it is important to take the information from this book with a pinch of salt because it is an autobiography so the author is likely to be biased in certain aspects. Nevertheless anyone interested in management should definitely read this book as it makes you realise why certain companies succeed and others fail!
It is the story of rags to riches.
The story of a smart salesman - who took risks and worked hard to create his own luck.
Contrary to the movie, Ray was a successful milkshake salesman before he went to McDonald - he was success at everything he did, and there was no reason for him to move to a highly risky venture of setting up a burger franchise - he was earning well. But he saw the potential and did everything to make it happen. He worked two jobs while setting up McDonalds in his local area.
Note that other people saw what the McDonald brothers were doing but failed to replicate their success.
This is an entertaining read - a page turner - that will inspire you - to work hard and take risks in business or your job. A must read
The founder of McDonald's Ray Kroc (helped by Robert Anderson) recounts his visit in 1954 to San Bernardino near San Diego to call upon the McDonald Brothers who owned a small 200 feet square food outlet. He was visiting them hopeful of selling them one or more of the milk shake machines he was hawking wherever he saw an opportunity but what he found was at the age of 52, an idea that he instantly thought would be a great business opportunity if 'rolled out' by way of company owned branches or franchises across the States.....low cost quality hamburgers (in those days selling for fifteen cents) with well sourced and cooked fries, a milk shake, and little else. He tried to persuade the Brothers to go into business together with the intention of expanding the business but were only interested if Ray Kroc was solely responsible for the opening of all new outlets as they were quite happy with their lifestyles and didn't want the additional aggravation. A contract was drawn up and at the age of 52 with diabetes and incipient arthritis he found himself embarking upon a business for which he had little experience.
The outcome of this entrepreneurial 'gamble' is well known and just about everybody is aware of the phenomenal success of the McDonald business but this book in a very 'folksie' narrative fills in the way the McDonald very simple and straightforward philosophy was evolved, and implemented across the whole business of fast food retailing from ingredient sourcing, preparation, staff attitudes, interior design, imaging, marketing and advertising.
Whilst this book was completed in 1977, just 7 years before Mr Kroc died aged 82, and only obviously deals with the company's progress until that time, it certainly very comprehensively 'paints the picture' and explains the whole ethos by which the company based and still bases it's success.
A truly inspirational book that would be of great interest and benefit to the casual reader, a McDonald's aficionado, or any established or intending entrepreneur already in or wanting to be in the fast food business.
It tells the story of how a middle aged salesman spotted a great product invented by two slightly unambitious characters and then set about world domination.
Due to the time in which it was written, it has a few comments which would now be seen as sexist (for example he employed a man as a secretary so he could also send him out as a salesperson), there is a lot to be learnt from this book.
However, like many books by successful businessmen one thing stands out as the key ingredient to make success- and that is hard work and dedication above all else, or as Ray liked to say; "Grinding it out".
I'm neither and still enjoyed the book.
and adding "sam walton, Walmart" you will find the key of success: share your profit with your employees and call them partners.
It is never too late to strike it big with the right attitude as you will see (although that was a long time ago!).