Groundhog Day is an Event, Not a Business Strategy: Use the S.P.R.I.N.G. Formula to Unearth the Opportunities Burrowed Within Your Business 1st Edition
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The second is that he very quickly introduces the S.P.R.I.N.G Formula. No, I won't tell you what that means, but it is the premise for the book so my best advice is that you grab the very favorably priced Kindle version, grab a mug of something warm and be entertained and educated all at the same time.