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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies Paperback – May 24, 2011

4.2 out of 5 stars 101 ratings

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Editorial Reviews

Review

“If you haven’t read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it.” - Business 2 Community

About the Author

Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

Product details

  • Paperback : 352 pages
  • Item Weight : 12.3 ounces
  • ISBN-13 : 978-1422161982
  • ISBN-10 : 9781422161982
  • Dimensions : 5.5 x 1 x 8.25 inches
  • Publisher : Harvard Business Review Press; Expanded and Revised edition (May 24, 2011)
  • Language: : English
  • ASIN : 1422161986
  • Customer Reviews:
    4.2 out of 5 stars 101 ratings

Customer reviews

4.2 out of 5 stars
4.2 out of 5
101 global ratings
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Top reviews from the United States

Reviewed in the United States on November 7, 2014
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4 people found this helpful
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Reviewed in the United States on September 16, 2016
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Reviewed in the United States on July 20, 2011
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Reviewed in the United States on June 7, 2020
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Top reviews from other countries

DougW
4.0 out of 5 stars Good but more aimed at those beginning in social media
Reviewed in the United Kingdom on December 18, 2012
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Seanie11
4.0 out of 5 stars Interesting Book
Reviewed in the United Kingdom on February 11, 2013
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Steve Sampson
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on October 11, 2014
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Meh
5.0 out of 5 stars Satisfied
Reviewed in the United Kingdom on April 22, 2013
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SBuckle
4.0 out of 5 stars Essential reading on social technologies for anyone in business
Reviewed in Canada on February 11, 2012
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