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Groundswell: Winning in a World Transformed by Social Technologies Hardcover – March 25, 2008

4.2 out of 5 stars 168 ratings

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Editorial Reviews

Review

There is no question that this is the book to read if you are in a corporate environment. – 800 CEO Read’s Social Media University’s Reading List, August 2009

About the Author

Charlene Li is a vice president and principal analyst at Forrester Research. She is one of the driving forces behind Forrester s Social Computing and Web 2.0 research. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

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Product details

  • Publisher ‏ : ‎ Harvard Business Review Press; 1st edition (March 25, 2008)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 286 pages
  • ISBN-10 ‏ : ‎ 1422125009
  • ISBN-13 ‏ : ‎ 978-1422125007
  • Item Weight ‏ : ‎ 15 ounces
  • Dimensions ‏ : ‎ 6.5 x 1 x 9.5 inches
  • Customer Reviews:
    4.2 out of 5 stars 168 ratings

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4.2 out of 5 stars
4.2 out of 5
168 global ratings
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Reviewed in the United States on April 19, 2009
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Reviewed in the United States on May 22, 2008
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Reviewed in the United States on May 13, 2009
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Top reviews from other countries

Mark Pack
4.0 out of 5 stars Still has some handy ideas despite its age
Reviewed in the United Kingdom on April 24, 2016
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S. Gale
5.0 out of 5 stars Really enjoyable reading
Reviewed in the United Kingdom on February 21, 2009
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Bm Levitan
5.0 out of 5 stars This is a "must read"
Reviewed in the United Kingdom on September 23, 2008
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Cornish Patsy
5.0 out of 5 stars So useful
Reviewed in the United Kingdom on October 26, 2010
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A. Peel
5.0 out of 5 stars Seller beware
Reviewed in the United Kingdom on June 22, 2009
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