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Paperback – August 17, 2014
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The thing that impressed me the most about their approach to explaining agile and management was the "how we got here" context that I think will help anyone new to the agile paradigm understand really why they are hearing about agile and lean in the culture so much these days.
There are many, many fine books written about agile, lean and change management in business but most don't approach the topic so effortlessly. Reading Growing Up Fast felt like that perfect landing where the pilot has such complete control that the big jet touching down on the runway barely stirs you in your seat.
This book will help Marketers and their colleagues smoothly adopt and adapt to the agile marketing environment challenges they face today with technology and business changing so very quickly. Read this book and share it with your Team, your CMO and your colleagues. You'll be working better immediately, launching your Sprint 0 and never looking back. Thanks kindly Jascha Kaykas-Wolff and Kevin Fann!
Great and useful read.
Hifi Digital, Inc.