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Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates Paperback – August 17, 2014
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About the Author
Jascha Kaykas-Wolff believes in two key principles: find opportunities where no one else is looking and never fail the same way twice—a methodology centered around Agile market- ing practices. Coupled with a B.A. in Psychology from Whittier College, it’s served him extremely well as an executive marketer and venture startup consultant at Yahoo!, Microsoft, Webtrends, Involver, Mindjet, BitTorrent and, now, at Mozilla. Jascha lives in Marin County with his wife Rebecca, three whip-smart children, one puppy, one cat, two rats and six or seven fish. You can find him online at @kaykas.
Kevin Fann believes great writing comes from both commercial constraint and artistic vision, that numbers tell stories, too, and that elegant ideas and shared human moments are the only stones worth mining. He has a B.S. in physics and a B.A. in English literature from Vanderbilt University. He lives where he ought between sea and cirque. kfann.com
Sean Martinez designs logos, packaging, music albums, t-shirts, posters, websites and just about anything else he can get his hands on, including collages made from grocery flyers and raw black ink. He believes simplicity is profound and that there’s a lot more that can be known than can be proved. He has a B.F.A. from Pacific Northwest College of Art in Portland, Oregon, where he calls home. seanmtnz.com
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The thing that impressed me the most about their approach to explaining agile and management was the "how we got here" context that I think will help anyone new to the agile paradigm understand really why they are hearing about agile and lean in the culture so much these days.
There are many, many fine books written about agile, lean and change management in business but most don't approach the topic so effortlessly. Reading Growing Up Fast felt like that perfect landing where the pilot has such complete control that the big jet touching down on the runway barely stirs you in your seat.
This book will help Marketers and their colleagues smoothly adopt and adapt to the agile marketing environment challenges they face today with technology and business changing so very quickly. Read this book and share it with your Team, your CMO and your colleagues. You'll be working better immediately, launching your Sprint 0 and never looking back. Thanks kindly Jascha Kaykas-Wolff and Kevin Fann!
Art Bell, PhD Director, Center for Service Leadership, Clarkson University