- Series: Oracle Press Series
- Paperback: 336 pages
- Publisher: McGraw-Hill; New edition edition (June 9, 1999)
- Language: English
- ISBN-10: 0071347984
- ISBN-13: 978-0071347983
- Product Dimensions: 6 x 0.8 x 9 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 46 customer reviews
- Amazon Best Sellers Rank: #2,139,718 in Books (See Top 100 in Books)
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Growing Up Digital: The Rise of the Net Generation New edition Edition
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Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers. --This text refers to an out of print or unavailable edition of this title.
From Library Journal
Following right behind the Boomers are their children, the Baby Boom Echo, or Net Generation (N-Gen). This population is nearly 90 million strong and is the first generation to grow up surrounded by digital media. Tapscott (The Digital Economy, LJ 11/15/96) interviewed 300 N-Geners who participate in online chat groups such as FreeZone to identify the characteristics and learning styles of this already influential segment of society. Anticipating that over 40 percent of U.S. households will be on the net by the year 2000, Tapscott predicts how the N-Geners, many of whom are already expert net users, will be the catalyst for change in education, recreation, commerce, the workplace, the family, and government. His immediate advice is to listen to our children because we can learn from them. Recommended for all libraries.?Laverna Saunders, Salem State Coll. Lib., Mass.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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The book is an easy read, written in a way that draws you into the world of today's youth. Common misconceptions about kids are tossed away in favor of information about the realities of this generation. Companies that wish to compete in the new millennium are urged to throw off the past and embrace the new generation and its ideas. Tapscott describes the Net Generation in a very good light - almost too good to be true. The book is well written and interesting. It can help any organization prepare for the future. We at getAbstract recommend the book to executives who deal with strategic issues or manage technology intensive companies.
Book Review: Linda Larson Pepperdine University Doctoral Student
Armed with their digital devices, the Net Generation, 80 million strong and aged 2-22, is not content to recline in an easy chair or couch and take in the baby boomers' equivalent of broadcasted episodes of Gunsmoke. The N-Geners (Net Generation) expect the power to decide, when they watch the episode, when they pick-up their digital six-gun and when they become an active participant in the action. They might interact with the computer or with other net savvy kids. The digital revolution has created a generation with unbridled access to information and communication. Their parents, according to Tapscott, are searching to understand this new technology, while their digital savvy kids control the technology with ease.
The N-Geners gladly surrender the remote control to Dad. They want to exchange this antique remote technology for the thrill of the computer joystick. Interactivity is the mantra of the N-Generation. They expect their access to media technology to be on demand and interactive. They are accustomed to role-playing in video games. Their participation might be at home, with the computer as an opponent, or with a virtual teammate who is on-line. This player(s) could be across the globe or across the street. They are interacting with the media, as opposed to passively watching television. One way this interactivity is emerging is through the use of the Internet. The growth of the Net is matching the growth of television in households in the 1950s.
Is the Net Generation's use of computers and technology just limited to entertainment? Certainly, it is not. N-Geners use computers for numerous aspects of their lives: learning, communicating, shopping, and personal management. For example, they actively communicate on-line. Many of them prefer this to television because adults control television content. In fact, Tapscott points out that by the year 2000 children will be watching 100 hours less television. N-Geners find new freedom where they are active and communicative. In the on-line environment, they are reading and responding to e-mail messages. In on-line communities, they can play different roles and create multiple selves. They can try out ideas in virtual worlds and if they make a mistake, they can always change identities. On-line, virtual communities are also formed without regard to physical proximity. Some kids even have cyber-dates. They can built a web site to share with the world or search for information of interest by utilizing the World Wide Web as a digital library.
I enjoyed many of the insights offered by Tapscott, but I also feel compelled to point to one of the shortcomings of the book. I see some limitations in the sampling that Tapscott and his contributors used to arrive at their findings and the all-encompassing generalizations. This is really evident in regard to the techo-savvy of all the children born during or after 1977. He needs to address more thoroughly the population of kids that do not have access to technology or that have limited access. He never really addresses to my satisfaction how they fit into his scenario.
Even with the above limitations, I believe that parents, educators, and businesses people who will soon be interacting with the Net-Generation can obtain many useful insights by reading Tapscott's Growing Up Digital. Tapscott supplies a myriad of ways using examples, interviews and studies, that the N-generation surpasses the previous generations in their use of technology; however, the fundamental question still is are kids are really all that different growing up in the digital environment? If they are, this has serious implications as this generation enters college and the work force.
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