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Growth or Bust: Proven Turnaround Strategies to Grow Your Business Paperback – July 1, 2011
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There are cookbooks -- just like there are business books -- where you slavishly (and mindlessly) follow a recipe to achieve an outcome, but you learn little through that process, you have little notion of why the ingredients were there and what role they played in the flavor, texture or color of the final product. There are other business and recipe books that delve into the science of the field, array all the tools and techniques and leave you standing there going "Okay, but now how do I put all that together and actually do it?" Finally, there are business and recipe books that regale you with captivating case studies, history and even nice pictures, but have little depth.
This book is a consummate cookbook -- it blends concept with structure, ideas with process, activity with outcomes. It is not a quick read, not should it be; there is just too much here to digest in one sitting. What it does is break down and demystify these elusive grails called innovation and change and places them in the right context -- turnaround. He makes a solid case for how the energy, focus and resolve that are inherent in a turnaround effort are exactly the same qualities that underpin exceptional growth of any business, not matter its current condition.
This book will appeal to an action-oriented leader, but it should be read very deeply in the organization. Its call for a "turnaround" culture starts at the top but needs to have its own fuel and ignition throughout the organization. I think this book could be a critical touchtone or reference point throughout a company to focus its turnaround efforts and really unleash potential.