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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Paperback – September 30, 2014
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"Pragmatic and actionable...if you’re tasked with growing a company, you can’t afford not to read this book."
—Ryan Delk, Director of Growth, Gumroad
“Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”
—Alex Korchinski, growth hacker at Scribd
"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
—Andrew Chen, Silicon Valley entrepreneur, essayist and advisor
“Ryan’s strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth.”
—Patrick Vlaskovits, coauthor of The Lean Entrepreneur
"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it."
—Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth
"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.”
—Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo
"Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application."
—Alex Korchinski, Director of Growth, Soma
—Derek Halpern, SocialTriggers.com
About the Author
Ryan Holiday is the bestselling author of multiple books, including Trust Me I’m Lying: Confessions of a Media Manipulator. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians, and served as director of marketing at American Apparel. He currently lives in Austin and writes for Thought Catalog and the New York Observer. Visit www.RyanHoliday.net.
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Top customer reviews
This book gave me the core boost idea I needed for my business and in return the book was instantly worth it 10 folds. Highly recommended 🙏
He tells us that the days of multi-million dollar advertising campaigns on billboards, television, and radio are numbered. They are being replaced with social media campaigns, funnels, giveaways, and ways of creating "virality" to promote products.
The book tells us that advertising, promotion, and marketing isn't one major campaign for a product launch, but rather an on-going process that tested, refined, and improved upon. He says we need to start with a "minimum viable product," and through this testing find a "product market fit."
The book gives us insight on new marketing terms such as stickiness, A/B testing, bootstrapping, bounce rate, cohort analysis, sales funnels, and of course growth hacking, amongst others.
The book started as a short blog, turned into an article for a website, then into an e-book, and eventually into this final form, a short 111 page book where Ryan tested his theories with this release.
There's no doubt we're seeing a major "shift" or "pivot" with marketing, advertising, and PR today with the growth of social media where everything can be done right from our smart phones.
I enjoyed this simple book for the introduction to these concepts but it really doesn't give much in terms of practical tools. It's more just an overview of the technology and provides some background. The book does offer the reader several options for learning more via recommended books, blogs, presentations, classes, shows, and conferences.
Overall, I enjoyed the book but likely would've been satisfied with the original form of a blog as I think it was a bit of a stretch to turn this into an actual book. Still, a good starting point for anyone looking to learn more about the basics of promoting a new product in today's digital world.
Having some chops, I found some value and jotted down sone neat ideas while reading and followed some of the names cited. But not changing my perception of the world in any meaningful way.
4 stars then maybe because I am comparing to "Trust me, I'm a liar" which was a huge eye opener for me.
This book did feel a little superficial and lacked the my-guts-on-the-table style I was longing. Maybe it is too optimized, a little asepticized and not as authentic.
Maybe too much of a good thing?
Really easy to read and short, so no excuses not to check it out! I am going to order Ryan Holiday's other book. Just going to read through the other marketing books I bought first.
As far as the shipping and everything is concerned, I got my book the next day and it came in perfect condition!