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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Paperback – September 30, 2014
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"Pragmatic and actionable...if you’re tasked with growing a company, you can’t afford not to read this book."
—Ryan Delk, Director of Growth, Gumroad
“Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”
—Alex Korchinski, growth hacker at Scribd
"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
—Andrew Chen, Silicon Valley entrepreneur, essayist and advisor
“Ryan’s strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth.”
—Patrick Vlaskovits, coauthor of The Lean Entrepreneur
"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it."
—Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth
"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.”
—Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo
"Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application."
—Alex Korchinski, Director of Growth, Soma
—Derek Halpern, SocialTriggers.com
About the Author
Ryan Holiday is the bestselling author of multiple books, including Trust Me I’m Lying: Confessions of a Media Manipulator. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians, and served as director of marketing at American Apparel. He currently lives in Austin and writes for Thought Catalog and the New York Observer. Visit www.RyanHoliday.net.
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This book gave me the core boost idea I needed for my business and in return the book was instantly worth it 10 folds. Highly recommended 🙏
If you're new to the concepts of lean startups, product market fit, online marketing and virality then this will be a good primer for you.
I'm no marketing expert myself, but its just that I've read about these elsewhere on the internet.
The author has created not only a book about boot-strapping marketing but he does it as a former large budget veteran of traditional marketing (American Apparel). So his perspective is from someone who 'was there' and is now 'over here'.
Took a lot of notes. Came up with some really innovative ways to use his teachings. I can't say more than that, can I? An excellent investment, would buy again.
Skip his one. At least the first half of “Trust me, I’m Lying” contained actual ideas that could be used. (The second half is him whining that someone used the same tactics on him), this book doesn’t even have that.
This book is a rehash of the airBnB stunt, how Dropbox went viral and the fact that hotmail.com was the first growth hacking company. There, I saved you $6.
Really easy to read and short, so no excuses not to check it out! I am going to order Ryan Holiday's other book. Just going to read through the other marketing books I bought first.