Share <Embed>

Buy New

$12.60

List Price: $14.00
Save: $1.40 (10%)

In Stock.

Ships from and sold by Amazon.com. Gift-wrap available.

Turn on 1-Click ordering for this browser

This item ships to France. Want it Friday, Oct. 12? Order within and choose AmazonGlobal Priority Shipping at checkout. Learn more

Deliver to France

Buy Used

$11.87

FREE Shipping on orders over $25.

Deliver to France

Used: Good | Details

Sold by buy used and save!

Fulfilled by Amazon

Turn on 1-Click ordering for this browser

Added to

Unable to add item to List. Please try again.

Other Sellers on Amazon

Add to Cart

$12.45
+ $6.99 shipping

Sold by: AncientStore

Add to Cart

$9.31

Sold by: Gama1521

Add to Cart

$9.36

Sold by: booksXpress

Have one to sell? Sell on Amazon

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 3 images

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Paperback – September 30, 2014

by Ryan Holiday (Author)

797 customer reviews

See all 5 formats and editions Hide other formats and editions

Price

New from

Used from

Kindle

"Please retry"

$6.90

—

Paperback

"Please retry"

$12.60

$7.00

$3.91

Audible Audiobook, Unabridged

"Please retry"

$0.00

Free with your Audible trial

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Frequently bought together

Total price: $37.72

Buy the selected items together

This item:Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday Paperback $12.60
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details
Contagious: Why Things Catch On by Jonah Berger Paperback $10.87
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details
Hooked: How to Build Habit-Forming Products by Nir Eyal Hardcover $14.25
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Jonah Berger

809

Paperback
$10.87
Sean Ellis

79

Hardcover
$19.72
Ryan Holiday

396

Paperback
$13.29
Allan Dib

786

Paperback
$10.39
Nir Eyal

1,106

Hardcover
$14.25
Gabriel Weinberg

313

Hardcover
$19.00

Editorial Reviews

Review

"Pragmatic and actionable...if you’re tasked with growing a company, you can’t afford not to read this book."
—Ryan Delk, Director of Growth, Gumroad

“Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”
—Alex Korchinski, growth hacker at Scribd

"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
—Andrew Chen, Silicon Valley entrepreneur, essayist and advisor

“Ryan’s strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth.”
—Patrick Vlaskovits, coauthor of The Lean Entrepreneur

"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it."
—Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth

"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.”
—Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo

"Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application."
—Alex Korchinski, Director of Growth, Soma

“A must-read.”

—Derek Halpern, SocialTriggers.com

About the Author

RYAN HOLIDAY is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over thirty languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised brands such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.

See all Editorial Reviews

Product details

Paperback: 176 pages
Publisher: Portfolio; Reprint edition (September 30, 2014)
Language: English
ISBN-10: 1591847389
ISBN-13: 978-1591847380
Product Dimensions: 5.1 x 0.4 x 7.8 inches
Shipping Weight: 4.2 ounces (View shipping rates and policies)
Average Customer Review: 797 customer reviews
Amazon Best Sellers Rank: #12,518 in Books (See Top 100 in Books)
- #6 in Books > Business & Money > Marketing & Sales > Public Relations
- #37 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
- #53 in Books > Business & Money > Processes & Infrastructure > E-Commerce

Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?

Customer reviews

Write a customer review

See all 797 customer reviews

By customer groups

Marketing & Sales fans

4.3 out of 5 stars

Advertising fans

4.1 out of 5 stars

Social Media Marketing fans

3.8 out of 5 stars

Is this feature helpful?

Thank you for your feedback.

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Chanon Sajjamanochai

Gives a good overview of growth marketing

August 24, 2015

Format: Kindle EditionVerified Purchase

I got and read Traction: A Startup Guide to Getting Customers before this book and felt that the Traction book covered a lot more and was/is a lot more useful than this book. This book is more of an overview of the basics, while the Traction book will give you more concrete ideas for how to actually plan and implement your marketing.

If you're new to the concepts of lean startups, product market fit, online marketing and virality then this will be a good primer for you.

I'm no marketing expert myself, but its just that I've read about these elsewhere on the internet.

19 people found this helpful20 people found this helpful

Helpful

Comment

Franco C.

If you have a startup this book could be worth thousands to you!

April 2, 2017

Format: PaperbackVerified Purchase

Purchased this book because I was new to this topic, also have you ever bought a book on Amazon without really reading too much into it ? Yeah that was me, purchased this and I don't regret it. This book is an eye opener, if you don't know about growth hacking this book is essential and also if you are a young entrepreneur or working on a startup this book could be worth thousands if not millions to you.

This book gave me the core boost idea I needed for my business and in return the book was instantly worth it 10 folds. Highly recommended 🙏

9 people found this helpful10 people found this helpful

Helpful

Comment

Megan Polachek

In defense of Growth Hacker Marketing.

December 28, 2015

Format: Kindle EditionVerified Purchase

I am very surprised by the one and two star reviews of this book. Sure it is short. Yes, it could have more detail and more case studies. But, I'm surprised that anyone could read this book without developing at least one valuable new idea. Today, we live in the world of blogs, white papers, PDF/ebooks, etc.. We can get almost any tid-bit of information for free. A book does not bring new ideas, it brings us through a complete thought process--a chain of ideas starting with idea A and ending with idea Z. Growth Hacker Marketing is an easy little book that I'm confident will make my company money--not because it presents new, exciting technique, but because I spent two hours reading about Holiday's discovery of Growth Hacks, and while doing this I had many great ideas. My advice to many of the people who left poor reviews of this book is to slow down and begin thinking about reading an a new way. Dumbing Us Down: Stop the Google Love and Start Smart Marketing

16 people found this helpful17 people found this helpful

Helpful

Comment

Andrew Galli

An Excellent Investment -- Would Buy Again

February 22, 2015

Format: PaperbackVerified Purchase

Thoroughly enjoyed this book. Used it as a platform for understanding how "young people and the folks who invest in them think".

The author has created not only a book about boot-strapping marketing but he does it as a former large budget veteran of traditional marketing (American Apparel). So his perspective is from someone who 'was there' and is now 'over here'.

Took a lot of notes. Came up with some really innovative ways to use his teachings. I can't say more than that, can I? An excellent investment, would buy again.

9 people found this helpful10 people found this helpful

Helpful

Comment

Cal Evans

Overpriced rehash of other people’s work

June 2, 2018

Format: Kindle EditionVerified Purchase

Ryan has done it again. In what might be his best marketing stunt to date, he has conned us all into buying an article that he sold to a magazines. (Fast a Company? Wired? What’s the difference these days) He did add content to the book, he added an entire chapter on how he sold people a magazines article labeled as a book. Oh yeah and a glossary of “growth hacking” terms.

Skip his one. At least the first half of “Trust me, I’m Lying” contained actual ideas that could be used. (The second half is him whining that someone used the same tactics on him), this book doesn’t even have that.

This book is a rehash of the airBnB stunt, how Dropbox went viral and the fact that hotmail.com was the first growth hacking company. There, I saved you $6.

One person found this helpful2 people found this helpful

Helpful

Comment

Denise DC

It works.

June 25, 2016

Format: PaperbackVerified Purchase

This is not another book on what might work. It's a book on what will work, and how you can determine it works. If you are tired of blasting prospects with email with limited results, tired of overspending on branding that doesn't produce qualified leads, then read this book and hire someone for your team with growth hacking skills. Get your marketing team up-to-speed on market research and make them part of the product conversation. You won't believe the value you get from this tiny investment.

2 people found this helpful3 people found this helpful

Helpful

Comment

Edward G. Palmer

Growth Hacker Alters Marketing Mindset

December 4, 2017

Format: Kindle EditionVerified Purchase

Everything you think you know about marketing gets thrown out the window with the book “Growth Hacker”. It is refreshing to learn some new techniques for marketing effectiveness and lower costs. Old fashion marketing ideas seem like an awful waste of money coupled with a lot of uncertainty. Author shows how to scale up a business or product using modern techniques that allow you to track results. Nice!

One person found this helpful2 people found this helpful

Helpful

Comment

Lance Anderson

Great Read!

January 28, 2017

Format: Kindle EditionVerified Purchase

Best book on marketing I've ever read. As an experienced entrepreneur with 1 unicorn and 2 IPOs under my belt I wish I had access to the information in this book years ago. Any one focused on growing their business, no matter what stage the company is in, would do well to put the lessons in this book into practice.

5 people found this helpful6 people found this helpful

Helpful

Comment

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway

This item: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Set up a giveaway

Customers who viewed this item also viewed

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Allan Dib

786

Paperback
$10.39
Jonah Berger

809

Paperback
$10.87
Nir Eyal

1,106

Hardcover
$14.25
Sean Ellis

79

Hardcover
$19.72
Jonah Berger

88

Paperback
$9.16
Ryan Holiday

396

Paperback
$13.29

Pages with related products. See and discover other items: web design and development, web design development, web design portfolio, digital marketing strategy, public relation

Buy New

$12.60

Turn on 1-Click ordering for this browser

Buy Used

$11.87

Turn on 1-Click ordering for this browser

Other Sellers on Amazon

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Paperback – September 30, 2014

Frequently bought together

Customers who bought this item also bought

Sponsored products related to this item (What's this?)

Editorial Reviews

Review

About the Author

Product details

Great insights about what the evolution of marketing, watch our summary video!

Sponsored products related to this item (What's this?)

Customer reviews

Read reviews that mention

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Customer images

Most recent customer reviews

Set up an Amazon Giveaway

Customers who viewed this item also viewed

Buy New $12.60

Turn on 1-Click ordering for this browser

Buy Used $11.87

Turn on 1-Click ordering for this browser

Sorry, there was a problem.

Sorry, there was a problem.

Other Sellers on Amazon

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Paperback – September 30, 2014

Frequently bought together

Customers who bought this item also bought

Sponsored products related to this item (What's this?)

Editorial Reviews

Review

About the Author

Product details

Related Video Shorts

Sponsored products related to this item (What's this?)

Customer reviews

Read reviews that mention

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Customer images

Most recent customer reviews

Set up an Amazon Giveaway

Customers who viewed this item also viewed

Buy New

$12.60

Buy Used

$11.87