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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Paperback – September 30, 2014
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"Finally, a crystallization and explanation of growth hacking in easy-to-understand terms—and better, real strategies and tactics for application." —Alex Korchinski, growth hacker at Scribd
"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." —Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor
“Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too.” —Jason Harris, CEO of Mekanism
About the Author
- Publisher : Portfolio; Reprint edition (September 30, 2014)
- Language : English
- Paperback : 176 pages
- ISBN-10 : 1591847389
- ISBN-13 : 978-1591847380
- Item Weight : 4 ounces
- Dimensions : 5.1 x 0.43 x 7.75 inches
- Best Sellers Rank: #72,179 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from the United States
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Skip his one. At least the first half of “Trust me, I’m Lying” contained actual ideas that could be used. (The second half is him whining that someone used the same tactics on him), this book doesn’t even have that.
This book is a rehash of the airBnB stunt, how Dropbox went viral and the fact that hotmail.com was the first growth hacking company. There, I saved you $6.
In Growth Hacker Marketing, Holiday argues that growth marketing is the way of the future, and that ultimately it will overtake the typical methods of marketing. I enjoyed how all of his examples pertain to newer companies, as it also allows most readers to have witnessed these companies growing. Throughout the book, Holiday uses examples from Airbnb, Facebook, Google, Uber and Evernote, modern companies that are well-known across different generations. For each point he makes, Holiday has a good example of a real-life situation to support it. This is evident throughout his point that having a massive and expensive marketing campaign for a startup isn’t necessary. Holiday explains that Growth marketers aim to bring attention to their brand and product but in a “cheap, effective, and unusually unique and new way,” (Holiday, 21). His example of Dropbox, and how they began as a wait-list service that required an invite to join, is a great example of how it is not necessary to spend millions of dollars to make a successful company. His many examples throughout his book prove that spending millions of dollars on traditional marketing campaigns does not ensure a better outcome than the newer method of growth hacking. If these newer million-dollar companies have managed to become so popular with little to no traditional marketing methods, why shouldn’t other companies follow in their footsteps and reduce the price they pay for traditional marketing.
Overall, I believe this is a good book to read if you are interested in learning about growth marketing or if you have a product or business that you would like to market without the expense of hiring a marketing firm. This book along with a good product, would give an individual with limited marketing experience the skills and knowledge to use these same techniques to possibly build their own company. This was an interesting book to read and I feel as though it taught me a beneficial method of marketing that focuses on building a ‘self-marketing’ business that can make millions with little money put into marketing.
If you're new to the concepts of lean startups, product market fit, online marketing and virality then this will be a good primer for you.
I'm no marketing expert myself, but its just that I've read about these elsewhere on the internet.
This book gave me the core boost idea I needed for my business and in return the book was instantly worth it 10 folds. Highly recommended 🙏
Top reviews from other countries
Ryan is a convert to Growth Hacking and explains how it challenges conventional marketing. He briefly introduces the concept and then breaks it down into its component stages.
Again, if you haven't read any of the books in the Lean Startup movement (search for Lean Startup and dig around the tons of resources now online) you might appreciate this chatty and light read.
Unfortunately for me, I wanted a few more tricks, tips and ideas. I wanted more of a 'How To' guide than a 'this is what Growth Hacking means' ebook.
I admit, Ryan doesn't claim that this book is an instruction guide.
Nevertheless, his examples are very obvious and known to many in the marketing/digital marketing world e.g. how Hotmail gained traction by encouraging Word of Mouth.
In conclusion, I'd give this book 3.5 stars if I could.
Buy it if you need the intro level stuff. It will get you on your way. But, even though it's a cheap and quick read, don't expect a huge amount of value in return.
1) The danger of subscribing to a Whiggish interpretation of history, where every action is an inevitable step towards enlightenment and progress. Saying "these 20 companies used these techniques and are now worth billions" ignores the possible thousands of companies who used the same methods and failed. Remember, someone has to win; that doesn't mean that everything they did meant they would inevitably win.
2) Describing as "industry changing" a method that is applicable for a very narrow set of problems. If you have a great new product, with little competition, in an un-established market, this is great. However, I'd suggest that your marketing isn't super important if you have all of those things to begin with.
That's just nitpicking though - if this was 300 pages long and cost twenty pounds you could sniff at it, but at about a quid and readable on a short commute, there's nothing to get bothered about.
If you liked this, you'd probably enjoy ReWork: Change the Way You Work Forever - although I note, the price of this hasn't gone down.
It's got a really great glossary of terms at the back and the price is perfect for both the amount and quality of information you get. I bought the book on a recommendation of a friend after learning of my interest to expand my knowledge of the discipline and it'll definitely be a book I revert back to time and time again.
The author, Ryan Holiday, writes very concisely and directly so it makes for a very easy read which is fantastic for both learning and absorbing all his tips and tricks - I'll definitely be buying his other works, too.