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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Paperback – September 30, 2014
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"Pragmatic and actionable...if you’re tasked with growing a company, you can’t afford not to read this book."
—Ryan Delk, Director of Growth, Gumroad
“Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”
—Alex Korchinski, growth hacker at Scribd
"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
—Andrew Chen, Silicon Valley entrepreneur, essayist and advisor
“Ryan’s strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth.”
—Patrick Vlaskovits, coauthor of The Lean Entrepreneur
"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it."
—Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth
"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.”
—Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo
"Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application."
—Alex Korchinski, Director of Growth, Soma
—Derek Halpern, SocialTriggers.com
About the Author
Ryan Holiday is the bestselling author of multiple books, including Trust Me I’m Lying: Confessions of a Media Manipulator. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians, and served as director of marketing at American Apparel. He currently lives in Austin and writes for Thought Catalog and the New York Observer. Visit www.RyanHoliday.net.
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Top Customer Reviews
This book gave me the core boost idea I needed for my business and in return the book was instantly worth it 10 folds. Highly recommended 🙏
Really easy to read and short, so no excuses not to check it out! I am going to order Ryan Holiday's other book. Just going to read through the other marketing books I bought first.
I'll sum it up for you, use your analytics, start an email list, and be creative with your advertising. Oh, and traditional advertising is totally useless and not worth the money. There, just saved you $10. Stick to online tutorials. You'll learn more.
It helped me a lot in clearing up my confusion over how traditional marketing fits into digital World. It appears like the 4 P's of marketing are still relevant, however In a digital dimension. Product market fit, out of box thinking, delivering right message to right people at right time and making the product self evolutionary in marketing capacity is what growth hacking is about.
These are tired stories, found in almost all strategic literature for the tech entrepreneur. Dropbox's video. Facebook's college strategy. Hotmail's email tagline. If you've read any other books about the brilliant moves made by tech's biggest players, you've already heard them.
Contrast this book with Nir Eyal's brilliant and actionable book, Hooked. Eyal tells many of the same stories, but takes a rigorous academic approach to analyzing why these strategies worked, not just what they were. Why did the email tagline work for hotmail? Because it increased their viral coefficient and dropped their viral cycle time to practically minutes. If you want information like that, don't look to this book.
I'm giving it two stars instead of one because I could see this as a very broad overview of what the phrase growth hacking means, but as a strategy guide or a methodology, it fails completely.
Most Recent Customer Reviews
A nice first book into the subject. Read it.