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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Paperback – September 30, 2014

by Ryan Holiday (Author)

708 customer reviews

in Public Relations

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A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

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Editorial Reviews

Review

"Pragmatic and actionable...if you’re tasked with growing a company, you can’t afford not to read this book."
—Ryan Delk, Director of Growth, Gumroad

“Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”
—Alex Korchinski, growth hacker at Scribd

"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
—Andrew Chen, Silicon Valley entrepreneur, essayist and advisor

“Ryan’s strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth.”
—Patrick Vlaskovits, coauthor of The Lean Entrepreneur

"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it."
—Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth

"Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product.”
—Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo

"Finally, a crystallization and explanation of growth hacking in easy to understand terms—and better yet, real strategies and tactics for application."
—Alex Korchinski, Director of Growth, Soma

“A must-read.”

—Derek Halpern, SocialTriggers.com

About the Author

Ryan Holiday is the bestselling author of multiple books, including Trust Me I’m Lying: Confessions of a Media Manipulator. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians, and served as director of marketing at American Apparel. He currently lives in Austin and writes for Thought Catalog and the New York Observer. Visit www.RyanHoliday.net.

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Product details

Paperback: 144 pages
Publisher: Portfolio; Reprint edition (September 30, 2014)
Language: English
ISBN-10: 1591847389
ISBN-13: 978-1591847380
Product Dimensions: 5.1 x 0.4 x 7.8 inches
Shipping Weight: 4.2 ounces (View shipping rates and policies)
Average Customer Review: 4.3 out of 5 stars See all reviews (708 customer reviews)
Amazon Best Sellers Rank: #3,863 in Books (See Top 100 in Books)
- #1 in Books > Business & Money > Marketing & Sales > Public Relations
- #12 in Books > Business & Money > Marketing & Sales > Marketing > Web Marketing
- #21 in Books > Business & Money > Processes & Infrastructure > E-Commerce

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Customer Reviews

708

4.3 out of 5 stars

5 star		64%
4 star		20%
3 star		10%
2 star		3%
1 star		3%

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Top Customer Reviews

If you have a startup this book could be worth thousands to you!

ByFranco C.on April 2, 2017

Format: PaperbackVerified Purchase

Purchased this book because I was new to this topic, also have you ever bought a book on Amazon without really reading too much into it ? Yeah that was me, purchased this and I don't regret it. This book is an eye opener, if you don't know about growth hacking this book is essential and also if you are a young entrepreneur or working on a startup this book could be worth thousands if not millions to you.

This book gave me the core boost idea I needed for my business and in return the book was instantly worth it 10 folds. Highly recommended 🙏

0Comment 4 people found this helpful. Was this review helpful to you?YesNo

An Excellent Investment -- Would Buy Again

ByAndrew Gallion February 22, 2015

Format: PaperbackVerified Purchase

Thoroughly enjoyed this book. Used it as a platform for understanding how "young people and the folks who invest in them think".

The author has created not only a book about boot-strapping marketing but he does it as a former large budget veteran of traditional marketing (American Apparel). So his perspective is from someone who 'was there' and is now 'over here'.

Took a lot of notes. Came up with some really innovative ways to use his teachings. I can't say more than that, can I? An excellent investment, would buy again.

0Comment 7 people found this helpful. Was this review helpful to you?YesNo

At first I thought it was just stories, but then I found actionable ideas

ByDouglas Goldsteinon December 20, 2015

Format: Kindle EditionVerified Purchase

When I began reading this book, I got the feeling that it was just reviewing famous stories of major companies and how they got started. I was afraid it would not apply to me and my medium size business. However, it was a very easy read and after a little while I realized that I was taking notes about specific changes that I wanted to make in my company's marketing. I ended up with a list of several action items which I believe will improve our numbers. Even though none of the ideas in "Growth Hacker Marketing" were brand new, I was inspired by reading this book to make some changes. In fact, just by reading the book, I thought of a new idea that wasn't even mentioned. I will go through the top videos that I have on YouTube and add a link for people to click to bring them back to my website. It's such an easy change that will allow people to engage with me and my company. If you run a company or are responsible for marketing an idea, it's worth a couple of hours to read this book. If you pull out just a few ideas, it will have been worth your while.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Gives a good overview of growth marketing

ByChanon Sajjamanochaion August 24, 2015

Format: Kindle EditionVerified Purchase

I got and read Traction: A Startup Guide to Getting Customers before this book and felt that the Traction book covered a lot more and was/is a lot more useful than this book. This book is more of an overview of the basics, while the Traction book will give you more concrete ideas for how to actually plan and implement your marketing.

If you're new to the concepts of lean startups, product market fit, online marketing and virality then this will be a good primer for you.

I'm no marketing expert myself, but its just that I've read about these elsewhere on the internet.

0Comment 4 people found this helpful. Was this review helpful to you?YesNo

In defense of Growth Hacker Marketing.

ByGrant Polachekon December 28, 2015

Format: Kindle EditionVerified Purchase

I am very surprised by the one and two star reviews of this book. Sure it is short. Yes, it could have more detail and more case studies. But, I'm surprised that anyone could read this book without developing at least one valuable new idea. Today, we live in the world of blogs, white papers, PDF/ebooks, etc.. We can get almost any tid-bit of information for free. A book does not bring new ideas, it brings us through a complete thought process--a chain of ideas starting with idea A and ending with idea Z. Growth Hacker Marketing is an easy little book that I'm confident will make my company money--not because it presents new, exciting technique, but because I spent two hours reading about Holiday's discovery of Growth Hacks, and while doing this I had many great ideas. My advice to many of the people who left poor reviews of this book is to slow down and begin thinking about reading an a new way. Dumbing Us Down: Stop the Google Love and Start Smart Marketing

0Comment 8 people found this helpful. Was this review helpful to you?YesNo

Welcome to a New World of Marketing!

BySteven Woloszykon February 10, 2017

Format: PaperbackVerified Purchase

Ryan Holiday tells us that that glamorous advertising days of Don Draper are over in this book on Growth Hacker Marketing.

He tells us that the days of multi-million dollar advertising campaigns on billboards, television, and radio are numbered. They are being replaced with social media campaigns, funnels, giveaways, and ways of creating "virality" to promote products.

The book tells us that advertising, promotion, and marketing isn't one major campaign for a product launch, but rather an on-going process that tested, refined, and improved upon. He says we need to start with a "minimum viable product," and through this testing find a "product market fit."

The book gives us insight on new marketing terms such as stickiness, A/B testing, bootstrapping, bounce rate, cohort analysis, sales funnels, and of course growth hacking, amongst others.

The book started as a short blog, turned into an article for a website, then into an e-book, and eventually into this final form, a short 111 page book where Ryan tested his theories with this release.

There's no doubt we're seeing a major "shift" or "pivot" with marketing, advertising, and PR today with the growth of social media where everything can be done right from our smart phones.

I enjoyed this simple book for the introduction to these concepts but it really doesn't give much in terms of practical tools. It's more just an overview of the technology and provides some background. The book does offer the reader several options for learning more via recommended books, blogs, presentations, classes, shows, and conferences.

Overall, I enjoyed the book but likely would've been satisfied with the original form of a blog as I think it was a bit of a stretch to turn this into an actual book. Still, a good starting point for anyone looking to learn more about the basics of promoting a new product in today's digital world.

0Comment 4 people found this helpful. Was this review helpful to you?YesNo

Great Read!

ByLance Andersonon January 28, 2017

Format: Kindle EditionVerified Purchase

Best book on marketing I've ever read. As an experienced entrepreneur with 1 unicorn and 2 IPOs under my belt I wish I had access to the information in this book years ago. Any one focused on growing their business, no matter what stage the company is in, would do well to put the lessons in this book into practice.

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

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Most Recent Customer Reviews

Insightful! Really got my wheels turning...

I recommend this read for any entrepreneur that is trying to make a splash with a tight budget. Growth Hacking is the new wave!Read more

Published 4 days ago by Stacey D.

Very helpful

Points are clear. Enlightened me on my own marketing strategy. The author is consistent with what he wrote and how he wrote his book, as he marketed himself at the end of the book.Read more

Published 6 days ago by Amazon Customer

Great overview of a new marketing trend

The author offers several examples of companies using new techniques to grow their brands into huge enterprises.Read more

Published 10 days ago by Thomas Clark

ok Read more

Published 17 days ago by Dariusz Balcer

Five Stars

Quite interesting approaches regarding currently ongoing business marketing Read more

Published 22 days ago by Amazon Customer

Marketing

Great read for the do it yourself entrepreneur.Read more

Published 22 days ago by Art Maldonado

Introduction and argument for Growth Hacking

This is a nice introduction to what is Growth Hacking, its importance, and its potential. A good book for someone who wants to know what is Growth Hacking.Read more

Published 22 days ago by Rahmad Dawood

Five Stars

great read.Read more

Published 23 days ago by Clickdawg

Great introduction!

I was eager to learn what is that fuss about the idea of growth hacking and Ryan's book definitely let me take a first step into new, measurable and scalable future. Thanks Ryan!Read more

Published 28 days ago by Damian Skotzke

Highly recommend it . An eye opener for all

I enjoyed this book although it was published few years ago but the information provided is a platform and does not get old with the passage of time .Read more

Published 1 month ago by Amir al shamy

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