- Paperback: 304 pages
- Publisher: Houghton Mifflin Co.; First Edition edition (June 8, 1994)
- Language: English
- ISBN-10: 0395687187
- ISBN-13: 978-0395687185
- Product Dimensions: 6 x 0.8 x 9 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 4.2 out of 5 stars See all reviews (9 customer reviews)
- Amazon Best Sellers Rank: #1,229,893 in Books (See Top 100 in Books)
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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success Paperback – June 8, 1994
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From the Back Cover
At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a good ad campaign when they see one, but as Jay has proven over and over again - what you don't know will hurt you! Step-by-step chapters cover developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media. Teeming with anecdotes about past and current advertising successes and failures, Guerrilla Advertising will entertain readers as they learn the nuts and bolts of cost-effective advertising for their small business.
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Top Customer Reviews
It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.
Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!