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Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients Paperback – October 8, 2004
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From the Back Cover
Proven guerrilla marketing tactics specifically designed for consultants
Jay Conrad Levinsons Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energyinstead of moneyto get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.
"Wow! If youre the sort of person who tells someone how to build a watch when they ask you what time it is, this is the book for you. No baloney, essential, useful hands-on advice for anyone whos serious about being a consultant."
Seth Godin, author of Free Prize Inside
"Great consultants dont just talk about marketing, they do itevery day. Thats why they win. Follow the marketing advice in this book, and youll outsell, outperform, and outlast your competitors."
Jeffrey Fox, marketing consultant and author of How to Become a Marketing Superstar
"Mike McLaughlin and Jay Levinson are two of the smartest, street-savvy marketers around. Guerrilla Marketing for Consultants distills their collective wisdom into a practical field guide, chock-full of practical tips and tactics."
Harry Mills, author of The Rainmakers Toolkit and Artful Persuasion
About the Author
JAY CONRAD LEVINSON is Chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. He is the creator of the Guerrilla series, the best-selling marketing series ever published. Levinson is a former vice president and creative director at J. Walter Thompson and Leo Burnett Advertising.
MICHAEL W. McLAUGHLIN is a Principal with Deloitte Consulting, and has over twenty years of consulting experience. He has worked with clients in businesses of every size, from small start-ups to some of the worlds highest-profile companies. McLaughlin has sold and delivered more than $300 million in consulting services in his career, and he knows what works in the market and what doesnt.
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Top customer reviews
But an awareness of what you're buying goes a long way. Between the (expectedly) out of date bits, there are lovely helpful chunks of content. If you're at all familiar with any of the Guerrilla series from Jay Conrad Levinson, you know what I mean. I easily found over a dozen actionable ideas to implement immediately, plus more to put on the to-do list. Comparing my potential gain to the price I paid...I think I got the better deal.
It repeats itself along the book, too many times, that this guerrilla book will help with this and that and at the end it just doesn't deliver on its promises. They could save the reader a lot of time with a summary of just 10 pages, saying the same things that redundantly express in this book.
I also bought a couple of proposal-writing books when I purchased this book, and wish I hadn't. The proposal-writing axioms in this book were more inline with the attitude of guerrilla marketing; after all, proposals are another way to solidify your company's identity. The other books' proposals were very stuffy.
All of the advise is cheap, effective, and applicable to the real world. The firm that i work for now employes almost every one of his tips in the book, and I can proudly say that our current clients are more satisfied than ever, and we're able to attract new clients regardless of the current economic climate. A must read for any consultant that wants to effectively expand their maket and customer base.
Most recent customer reviews
People doing consulting for a living should read this book. The author calls out some myths around branding.Read more