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Guerrilla Marketing in 30 Days by [Levinson, Jay]
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Guerrilla Marketing in 30 Days Kindle Edition

4.4 out of 5 stars 29 customer reviews

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Length: 304 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

From Publishers Weekly

Levinson and Lautenslager succeed in taking all the lessons from their bestselling Guerrilla Marketing series and boiling them down into one simple, month-long learning session. The authors structure the book as a series of basic lesson plans that can be taught one day at a time, with the ultimate goal to expand a client base and boost profits. The book starts with "The Purpose of Your Marketing" (Day 2), moves on to "Telephone Selling and Marketing" (Day 15) and "Public Relations" (Day 20), and winds down with "Marketing Budgets" (Day 27). In theory, this is a reasonable approach, and it certainly covers a lot of ground. In practice, however, the book is uneven, especially lacking in presenting workable scenarios. Generalized, obvious points like "be upbeat, enthusiastic, and full of energy" appear throughout, with few exceptions (such as Day 16's advice, which covers printed brochures and sales sheets and freshly suggests readers examine the junk mail they receive and don't throw out, and analyze what about that sales material that made them keep it). This fine executive summary of basic marketing principles will be helpful for anyone just starting out in business, but likely won't appeal to professionals. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Want to quickly make your organization more marketable and user-friendly? Begin by reading this book and applying its concepts on a daily basis. It will jumpstart your engine and lead you down the most effective path in only 30 days!
-Dr. Stephen R. Covey, author, The 7 Habits of Highly EffectivePeople and The 8th Habit: From Effectiveness to Greatness

"Authors Jay Levinson and Al Lautenslager methodically explain strategies to help all businesses and organizations with their marketing. Spending 30 days with this book could be one of your more profitable actions this year."
-Jack Canfield, author of Chicken Soup for the Soul, The Power of Focus, and The Success Principles

"Only Jay and Al can deliver on the promise to fix your marketing in 30 days. Buying this book and taking 30 days to turbo-charge your company is a no brainer."
-Guy Kawasaki, author of The Art of the Start and CEO Garage Technology Ventures

Product Details

  • File Size: 1377 KB
  • Print Length: 304 pages
  • Publisher: Entrepreneur Press; Second Edition edition (September 1, 2009)
  • Publication Date: September 1, 2009
  • Language: English
  • ASIN: B004SNPSKC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,425,470 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

By Kurt H. Scholle on January 15, 2005
Format: Roughcut Verified Purchase
I've read several guerrilla marketing books because I found Jay Conrad Levinson's "Guerrilla Marketing - 3rd Edition" to be so significant in the marketing success of Novacon Internet Services and several other organizations that I have been associated with. Other marketing and sales books and seminars have been useful to a great extent, but I really resonate with guerrilla marketing techniqes for our company, one of the largest independant ISPs in Chicago. I use my guerrilla marketing library of books for reference and problem solving. A great resource for ideas and real-world insights.

Now comes "Guerrilla Marketing in 30 Days" with a unique twist. Your whole marketing plan laid out in 30 days, and a process that accomodates even the most time-challenged manager. The book distills proven marketing techniques that are found in dozens of other guerrilla marketing books and lays out an effective action plan that can be implemented quickly, leading to client acquisition and improved profits. The chapters are clearly written, easy to understand and the techniques should be easy for all small & medium sized businesses to execute. Guerrilla marketing is all about inspiration, perspiration, a battle plan and an expenditure of little or no money on weapons (guerrilla marketing techniques).

Chapter 1 - The Guerrilla Marketing Mindset begins by showing the reader how to approach business development as a guerrilla. Everything you say and do as a person or organization can affect your brand, revenues and profits. Levinson and Lautenslager encourage readers to ask themselves the same question every day; "How am I building awareness with my prospects and clients through our marketing?
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Format: Roughcut
There are several challenges to reaching an audience in the world of marketing, advertising, and public relations. A marketing plan has to meet the needs of the business. Budgeting must be done with finesse and pinpoint accuracy. Above all, the message has to reach an organization's target audience. In "Guerilla Marketing in 30 Days," authors Jay Conrad Levinson and Al Lautenslager provide the instructions on just how to achieve the aforementioned goals and then some.

"Guerilla Marketing in 30 Days" is packed with an enormous amount of information, including how to create a marketing plan, what to do when planning a direct mail campaign, and when to use PR instead of traditional marketing. The book is a comprehensive guide to almost everything that marketing encompasses. For example, the authors give expert advice and a dose of reality in regards to creating a marketing plan with the following:

"`Build it and they will come' is not an effective marketing plan or strategy. A successful plan boils down to two essentials:

1. Knowing the market inside and out, including what customers want and expect.

2. Knowing the way to satisfy customers by knowing competitors, barriers to entry, costs, outside influences, budgets, knowledge, etc."

Though the book is filled with useful information, it does have a few problems. For one thing, the writing is sort of plain and reads more like a college textbook than a "guerilla" marketing guide. Secondly, it leaves out a lot of some of the latest trends in marketing such as when to use pop-up ads, weblogs, and viral marketing. And finally, lots of the material seems to be outdated and at least five years late.

This book would make an ideal book for a college student in Marketing 101.
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Format: Roughcut
Al Lautenslager really knows his stuff, and also has consulted widely in compiling this jointly authored work with Jay Conrad Levinson - the father of Guerrilla Marketing.

This Book provides the reader with information on a full working armoury of marketing weapons in only 30 days.

The marketing weapons discussed are also referenced to other Guerrilla Marketing books in this very successful series, so that the reader can explore further if they want to.

But, the information in this book alone should easily help the ambitious business owner to build or multiply their Sales Turnover.

That gives the reader a potentially huge return for the small investment in the price of this book.

I rate it as a "must have" in any serious business person's library.
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Format: Roughcut
This book really did give me a starting point with my marketing. I wasn't sure where to start, which books to read or what marketing weapons to use. I know there are a lot to use, but this book sorted out which ones would be perfect for my organizing business, Hire Order. I wish I would have had this book when I started up. The action plans at the end of each day were exactly what I needed to guide me through. It's nice to see a book come out like this that is as useful and that I actually see results from. I would recommend this book to any business including one and two person practices.

Jeannie Triezenberg

Hire Order, Inc.

[...]
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Format: Roughcut
I've read a couple of Levinson's books but this may be the last. This book was flawed in so many important ways that I would not recommend it for anyone with more than a cursory understanding of marketing.

As a couple of other reviewers pointed out. Levinson is trying to take complex marketing principles and transform them into bullets and coy little catchphrase. In the process he looses the complexity and richness of the topic, reducing the principles to a "taste great, less filling" tagline. While this might be successful if he is selling beer where "taste great less filling" is enough information for us to make a decision about what beer we are going to drink it is too superficial for framing our marking efforts.

Second, the writing is so awful it's uncomfortable. Poorly constructed sentences, incorrect word choices, and mixed and sometimes inappropriate metaphors abound. For example, on page 30 we are to believe that marketing is a bit like being a duck hunter were we blast our target (our customers) with a shot gun but on page 31 were the "big ducks" that flap our wings presumable being shot at by others if we are to follow his metaphor?. This doesn't make sense.

Third, the structure of the book--30 days to guerrilla marketing--is artificial and not very helpful. A thematic arrangement (like in his other books and most other marketing books) might have been more useful.

Now, on the other hand I did find helpful the basic messages of the book--that marketing is an ongoing process, not something you doing once or twice, that marketing is about knowing who you are and who your competitors are, and so forth. Unfortunately the messengers gets in the way of the message in far too many cases.

For my money, Levinson's other books are a better value as is The Portable MBA in Marketing.
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