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Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (Guerilla Marketing Press) Paperback – Bargain Price, August 1, 2008
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" I loved this book, and it was easy for someone without a marketing background to follow." MJ
It's great to have a chapter in a book- that when you walk into a place of business, the manager states, "wow, I am really enjoying this book you have a chapter in!"
Business owners are enjoying it, because they can read it in sections as time permits and still acquire valuable information from it.
So I put it down and went back to Amazon to see if I had misread the ratings the book had. I could not understand why 11 people would give it 5 stars. I shop Amazon specifically because of the rating system and I wanted to know how 11 people could possibly have given this thing more than 2 stars at most. Not only is it sophomoric, it seems nobody cared about its publication either; there are typos and missing words all over. Now here is the interesting part: 10 of the reviewers who gave it 5 stars did so in a 6 day period in Sept 2008 right after the publication date. After that there is a 3 star review from someone who actually addressed the contents of the book and then one more review after that. And if you look closely, only that one 3-star review actually addresses the contents of the book, the others all say almost the same thing - please read them closely - every single one of them could have been written off the book jacket. So what we have here is a book that teaches nothing, that is being promoted in Guerrilla fashion by his friends who all gave it 5 star reviews in the first week the book shipped. Out of curiosity, I quickly looked at what other books the first 3 reviewers had reviewed, and saw that all 3 had only reviewed this one book except that #3 had also given 5 stars to a book by reviewer #1.
If the book was any good I would say who cares, but it is not a 5 star book. Luckily I was able to return my book, because even an orchestrated effort like this to fool us Amazon shoppers into BUYING the book cannot stop us from returning it.
This book is chock-full of stories than any small business owner can relate to. The table of contents makes it easy to select specific topics that one can apply to one's own unique situation.
For this reason, I think guerrilla marketing on the front lines should remain one of those books that sits on your nightstand so you can go to sleep inspired by the lessons of others, and ponder through the night I you'll apply them to your business.
It's simple: read a story, learn from people who've been where you are, do what they say.
Sheldon Snodgrass, Owner, [...]