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Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (Guerilla Marketing Press) Paperback – Bargain Price, August 1, 2008

by Jay Conrad Levinson (Author), Mitch Meyerson (Author), Mark Victor Hansen (Foreword)

13 customer reviews

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Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you're going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers...even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates, * The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep. Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!

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Editorial Reviews

About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

Series: Guerilla Marketing Press
Paperback: 300 pages
Publisher: Morgan James Publishing (August 1, 2008)
Language: English
ISBN-10: 1600373771
ASIN: B0064XGJAW
Product Dimensions: 6.2 x 0.9 x 9.3 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review: 13 customer reviews
Amazon Best Sellers Rank: #6,751,351 in Books (See Top 100 in Books)
- #31317 in Books > Business & Money > Marketing & Sales > Marketing
- #33011 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
- #99981 in Books > Deals in Books

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Deborah E. Bifulco

Packed with easy to implement ideas for any business

September 24, 2008

Format: PaperbackVerified Purchase

This is one of the best books I've read in terms of proven, easy to execute marketing strategies for businesses. My copy is already dog-eared and highlighted! I am recommending this book to all of my fellow business owners and entrepreneurs.

Comment 3 people found this helpful. Was this review helpful to you?

Yes

Ann Snelling

Practical and easy to read

July 18, 2016

Format: PaperbackVerified Purchase

Excellent tutorial about marketing for anyone wanting to know the next step developing a business presence online.

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Amazon Customer kip G.

Marketing Secrets Unleashed

September 20, 2008

Format: Paperback

This is the book every business has been waiting for; every chapter will empower your business to break free from where they are now. This is a how to manual for success and can take any business from good to great. This is a silver bullet for any business arsenal and will allow anyone to tap into marketing secrets never available to a business owner in the past. Kip G. business coach

Comment 2 people found this helpful. Was this review helpful to you?

Yes

Dan

Feedback

September 23, 2008

Format: Paperback

"Guerrilla Marketing On The Front Lines"Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring has been receiving great feedback from professionals.

" I loved this book, and it was easy for someone without a marketing background to follow." MJ

It's great to have a chapter in a book- that when you walk into a place of business, the manager states, "wow, I am really enjoying this book you have a chapter in!"

Business owners are enjoying it, because they can read it in sections as time permits and still acquire valuable information from it.

Comment 2 people found this helpful. Was this review helpful to you?

Yes

Ray

Look carefully if you are considering buying this book

February 2, 2009

Format: Paperback

I got this book a few weeks ago. I read it in 30 minutes, which was easy because the type is big and there is a lot of space between the paragraphs and more importantly, there is almost nothing to be learned from this book if you have read any other book on marketing... ever.

So I put it down and went back to Amazon to see if I had misread the ratings the book had. I could not understand why 11 people would give it 5 stars. I shop Amazon specifically because of the rating system and I wanted to know how 11 people could possibly have given this thing more than 2 stars at most. Not only is it sophomoric, it seems nobody cared about its publication either; there are typos and missing words all over. Now here is the interesting part: 10 of the reviewers who gave it 5 stars did so in a 6 day period in Sept 2008 right after the publication date. After that there is a 3 star review from someone who actually addressed the contents of the book and then one more review after that. And if you look closely, only that one 3-star review actually addresses the contents of the book, the others all say almost the same thing - please read them closely - every single one of them could have been written off the book jacket. So what we have here is a book that teaches nothing, that is being promoted in Guerrilla fashion by his friends who all gave it 5 star reviews in the first week the book shipped. Out of curiosity, I quickly looked at what other books the first 3 reviewers had reviewed, and saw that all 3 had only reviewed this one book except that #3 had also given 5 stars to a book by reviewer #1.

If the book was any good I would say who cares, but it is not a 5 star book. Luckily I was able to return my book, because even an orchestrated effort like this to fool us Amazon shoppers into BUYING the book cannot stop us from returning it.

Comment 18 people found this helpful. Was this review helpful to you?

Yes

J. Sheldon Snodgrass

Guerrilla Marketing on the Frontlines will motivate you, tickle you and entertain you.

September 24, 2008

Format: Paperback

I believe we remember most those stories to which we can relate. I believe we understand best those concepts we see in action. I believe we apply best those lessons we work through ourselves.

This book is chock-full of stories than any small business owner can relate to. The table of contents makes it easy to select specific topics that one can apply to one's own unique situation.

For this reason, I think guerrilla marketing on the front lines should remain one of those books that sits on your nightstand so you can go to sleep inspired by the lessons of others, and ponder through the night I you'll apply them to your business.

It's simple: read a story, learn from people who've been where you are, do what they say.

Sheldon Snodgrass, Owner, [...]

Comment One person found this helpful. Was this review helpful to you?

Yes

Bea Fields

You're Going to Want to Buy 10 Copies Of This Book

September 23, 2008

Format: Paperback

This is one of the most comprehensive marketing books I have read, and trust me...I have read about 200 marketing books. I purchased a few copies for three top business leaders in my community, and they are calling wanting to know how to buy the book in volume. Each chapter is jam packed with stories, strategies and quotes that are bound to keep you totally engaged. Don't just pick up one copy...go ahead and pick up 10, and hand them out as gifts. Your clients and colleagues will thank you forever!

Comment One person found this helpful. Was this review helpful to you?

Yes

Leslie A. Hamp

A Must-Have Reference Book!

September 22, 2008

Format: Paperback

Wow! Not only does the latest guerrilla marketing book feature dozens of low-cost, high-impact strategies from experts in the field, it also highlights real-world case studies that will inspire you to take action. Entrepreneurs, educators and marketing managers at small, medium and large businesses and non-profits will definitely want to have this among their reference books as it's chock full of actionable tips and tactics guaranteed to skyrocket success. Another winner from Jay Conrad Levinson and Mitch Meyerson!

Comment 2 people found this helpful. Was this review helpful to you?

Yes