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The Guerrilla Marketing Handbook Paperback – November 19, 1994
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Top Customer Reviews
The problem I felt with this book, was that it was more of a product showcase then a real resource. It basically told you about certain things you could do to save lots of money on marketing and advertising, and then listed a certain company in conjunction with that service. While it was informative, I felt sometimes that I was trying to be sold on certain products.
I offer this suggestion: Read this book after you read Guerrilla Marketing. I think it best serves as companion to that book.
dream of becoming market leaders.
Packed with practical examples of marketing that delivers results, this book will become a repeat reader for any one who cares about market share.
I have rarely come across any other books that can claim to be so simply written on a difficult subject and at the same time so effective.
It is admittedly weak on the web side of things but I have never really found that to be a very useful avenue for anyone but the major players that can afford to buy costly advertising. No this is for small businesses that do most of their deals face to face.
The book is divided into 7 sections - traditional advertising, mini-media, targeted media, promotion, telephone, non-media, and resources (this last section is the appendix). As I mention in the subject of this review, the only thing missing is a section on web marketing but the Internet was just born at the time of this book's publication. At the very beginning of the book, a few pages are devoted to explaining a seven step process to come up with a marketing plan. This simple process is good enough for most small businesses.
Marketing plan in hand, you are ready to start with the rest of the book. The information is very clear, makes sense, and easy to implement. Here's an example of what you can expect to find on any given page of the book - in the traditional advertising section, there is a sub-section on tips for ads in newspapers and magazines. It starts out with the golden rule of repetition and addresses the topic of designing the ad, the best days to run the ad, 13 tips for doing a successful ad, and headline tips! The sub-section then moves on to magazine ads.
The only downside to this book is the lack of a section addressing the world of the Internet. At the time of publication, the Internet was just being formed so we can't blame the book. I am hoping that the author will release an updated version with at least a third of the book dedicated to websites and web marketing.
With small business budgets, we are stuck doing some of these crucial business activities ourselves.Read more ›
Most Recent Customer Reviews
I am really enjoying this book. It has some visual examples as well as clear written information on how to have your business succeed.Published 2 months ago by Amazon Customer
Boring. Just boring. And not the best I have seen for new business owners.Published 13 months ago by Rebecca Lambert
Great tips for promoting your business. Quick easy read with practical information on things I can do now to get my name in the marketplacePublished on December 13, 2013 by Lisa Lusby
Worked in big business for 32 years, took an early out and opening my own business- this book gave me some good ideas. In an eas to read format. Read morePublished on September 16, 2013 by Mark L
Great book for my college class. A true Guerrilla Marketing Handbook for beginners that are learning how to market their business. Seller was very fast in delivering my book.Published on October 5, 2011 by SHANG-EN CHIN
Great information but a little dated. The book was written in 1994(?) so some of the presentation is ... meh. But there are still some great concepts and information to be had. Read morePublished on February 10, 2010 by David Curt Moreno
A great foundation for Guerrilla Marketing. A very easy read. Very good from a market share and a tactical standpoint. Give a boost to your marketing plan. Read morePublished on April 18, 2009 by Amazon Customer