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Guerrilla Marketing for the Home-Based Business Paperback – January 1, 1995

by Jay Conrad Levinson (Author), Seth Godin Productions (Author), Seth Godin (Author)

3.7 21 ratings

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Addressing the special challenges confronting small businesses, this helpful manual provides practical advice on how entrepreneurs can market themselves and their products and services, discussing the art of promotion, marketing strategies, and other valuable information. Original.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Godin is author of nine books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

Print length

182 pages
Language

English
Publisher

Mariner Books
Publication date

January 1, 1995
Dimensions

6 x 0.5 x 9.25 inches
ISBN-10

0395742838
ISBN-13

978-0395742839
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Product details

Publisher ‏ : ‎ Mariner Books (January 1, 1995)
Language ‏ : ‎ English
Paperback ‏ : ‎ 182 pages
ISBN-10 ‏ : ‎ 0395742838
ISBN-13 ‏ : ‎ 978-0395742839
Item Weight ‏ : ‎ 11 ounces
Dimensions ‏ : ‎ 6 x 0.5 x 9.25 inches

Best Sellers Rank: #5,821,768 in Books (See Top 100 in Books)
- #25,311 in Marketing (Books)
- #126,523 in Business Management & Leadership (Books)

Customer Reviews:
3.7 21 ratings

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Jay Conrad Levinson

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Shane Gibson is an international speaker and author on sales performance, B2B Selling, and sales leadership who has addressed over 200,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World.

Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson. His latest book co-authored with Dr. Denis Cauvier is called "Real Results in a Virtual Economy - How to Future-Proof Your Business."

He is a certified Master Trainer and contributing author in the Complete Sales Action System™ and Managing Complex Business Relationships. Shane is Canada’s only Guerrilla Marketing Master Trainer. He is also co-founder and facilitator of the Langara College Online Professional Sales Certificate Program; a 72-hour 4-month program based upon Shane’s sales processes and programs.

Blogging since 2002 and podcasting since 2004, Shane is a veteran in the social selling arena and cited as an expert in the use of social media platforms and channels. Published in numerous publications including CMA Magazine, the Financial Post, the Globe and Mail, Entrepreneur.com and Business In Vancouver Magazine.

Shane’s speaking and training clients include: Great West Life, BDC, Sun Life, BMO Financial, CPA, HUB International, Canaccord Financial, Ford Motor Company, Manitoba Motor Dealers Association, American Marketing Association (BC and MB), CMA Canada, ACL, HeroX, Reliance Industries (India), Corning Cable Systems, IUOE, The Vancouver Board of Trade, Seminarium Colombia, Seminarium Chile, the Sauder School of Business, the University of British Columbia, and hundreds of entrepreneurs, individual sales people and marketers over the past 20 years. When he’s not selling or speaking, you can find Shane hiking or skiing in British Columbia’s Coast Mountain range with his family.

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3.7 out of 5

21 global ratings

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Harvey Johnson

an excellent reference book

Reviewed in the United States on September 20, 2014

Verified Purchase

Guerilla Marketing for the Home Based Business is so chocked full of practical everyday suggestions that I have had to take it real slow so I can have time to implement some of the ideas. This book is one of those rare books I call "a bible" in its class, an excellent reference book. Even though it is a bit older it is still applicable today. The book was sent and arrived in excellent time, no more than about 5 days, so Amazon was on the case. I am extremely happy with this purchase as well as Levinson's Guerilla Marketing for the Internet.

Reviewed in the United States on May 12, 2015

very informative!

Not a fan of the Guerrilla

Reviewed in the United States on February 19, 2013

Verified Purchase

These books never seems to offer what I'm looking for. The information is just like any of other business books written for the general public, except it has a catchy brand "Guerrilla Marketing". I don't have anything against them, but these books are like eating candy. It's sweet and entertaining for a while, but doesn't satisfy that hunger for true marketing knowledge.

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Jay

I love the guerrilla marketing series

Reviewed in the United States on January 10, 2016

Verified Purchase

I love the guerrilla marketing series. Very practical approach to marketing your business. Great for those who just want to understand the marketing environment using practical techniques.

Reviewed in the United States on June 26, 2015

Verified Purchase

Its a joke... not sure how Seth Godin got involved in this junk

Helpful

Miranda Fitzgerald

Worth getting if used

Reviewed in the United States on May 10, 2013

Verified Purchase

Many of these techniques can still be used today, others are way outdated & even laughable! If you're going to buy it, go for a used copy.

Reviewed in the United States on June 23, 2014

Verified Purchase

Much of the information contained here is dated at this point. If this was "updated" in 2012 it must have been to change the dates at the front of the book. And now I can't even resell it!

2 people found this helpful

Helpful

Kristen Riley

Straight forward, easy-to-read. Great Supplimental Work.

Reviewed in the United States on August 2, 2006

I picked up this book on a whim. Turns out it was a good choice, even now, years after its first publication.

The easy format make it simple to scan through and, if you're like most business owners, time is precious so it helps.

The array of marketing materials it covered, plus the simple "case studies" kept it interesting.

I'd recommend this to home-based business owners looking to expand on their marketing techiniques. It can be daunting to launch a new campaign or seek out another avenue, this book takes some of the tension away while familiarizing the reader with his options.

5 people found this helpful

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