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Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today Paperback – April 7, 2011

4.8 out of 5 stars 449 customer reviews

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Editorial Reviews

From the Back Cover

In today's job jungle, the guerrilla is king

Landing your dream job today requires that you be both the hunter and the hunted. Guerrilla Marketing for Job Hunters 3.0 explains in step-by-step detail how to use the newest social networking sites and digital tools to perform a precision-guided, all-out job-hunting assault. Get access to cheatsheets, case studies, before-and-after sample resumes and cover letters, and proven tactics that you can tailor to your situation to make it drop-dead simple to find a job fast.

"It's rare to find an expert whose advice is novel and tangible. So much career counseling tends to be one or the other or neither. Guerrilla Marketing for Job Hunters 3.0 manages both; it's loaded with original ideas for job seekers stuck in a rut." —New York Post

"Levinson and Perry avoid the airy-fairy, none of that 50,000-foot-view stuff you're used to reading in career books. This is down n' dirty, practical advice for today's hyper competitive job market." —J. Donaldson, Job Hunter, Detroit

"Anyone unfortunate enough to be seeking a job in this market knows that the traditional methods can be dead ends. Here, many of the latest techniques recommended by headhunters are punctuated with war stories and step-by-step advice." —Kiplinger's Personal Finance

"An e-mail chain letter combined with a targeted Facebook ad generated leads within hours." —Christa MP, Student, Toronto

"David is the most intelligent and tenacious recruiter I know, and he's put all of his energy and more into this book. If you're looking to effectively attack the job market with zeal and enthusiasm I've got only one piece of advice for you: read this book."—Jim Donnelly, Editor-in-Chief, Ottawa Business Journal

About the Author

Jay Conrad Levinson is Chairman of Guerrilla Marketing International as well as the author of the number one bestselling marketing series in history, Guerrilla Marketing. Along with his fifty-seven other books, he has collectively sold 22 million copies in over sixty-one languages worldwide. He taught this topic for ten years at the University of California in Berkeley. www.gmarketing.com

David E. Perry is coauthor of Guerrilla Marketing for Job Hunters as well as the author of Career Guide for the High-Tech Professional. Nicknamed the "Rogue Recruiter" by the Wall Street Journal, he has personally negotiated more than $184 million in compensation as Managing Director of Perry–Martel International, one of North America's top recruiting and placement firms.

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Product Details

  • Paperback: 368 pages
  • Publisher: Wiley; 3rd Updated edition (May 3, 2011)
  • Language: English
  • ISBN-10: 1118019091
  • ISBN-13: 978-1118019092
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (449 customer reviews)
  • Amazon Best Sellers Rank: #47,004 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Let me start off by saying, "This book changed my life!"

Here's my story:
On March 7, I lost my job as a National Sales Manager. My husband is a stay-at-home dad, so our stakes were greater than most. The following day I began applying for positions on career builders, linked in, Monster. I even paid to have my resume posted on The ladders. (which was a total waste of money) Every morning began the same, 7 a.m. I began applying, 7 p.m. I sent my last for the day. Not knowing any better, I was working with an extremely long 4 page resume, even at 30 years of age.

On June 9th I found out that I had been passed over for a regional Sales Management role, a role that I didn't want for any other reason except for the pay check. Devastated, I went to my local library to hide my shame and look for answers. Up until this point, I had been on 4 interviews in 3 months. The calls just weren't coming in like they had in the past. It was during that very trip to the library that I stumbled upon the 1st version of Job hunters. After reading the reviews online, I decided to spend the $13.17 to buy the updated Guerrilla Marketing for Job hunters 3.0 e-book on Amazon.

Determined not to waste any time, I began reading. By Sunday, 36 hours later, I had read the book and begun the process. I felt the urgency, the clock was ticking, day & night. I followed the book step by step, reading and re-reading, like a mad-woman on a mission. By Monday, June 13, 2011 I had written my Guerrilla resume, updated my extended resume, (For content purposes only) created my cover letter and posted my resume. I spent the following week networking and completing profile after profile. It wasn't until the week after, June 27-July 1st that the calls from potential employers started coming in.
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Format: Kindle Edition Verified Purchase
Although this book may benefit people is sales and advertising etc, the majority of advice supplied by the authors is NOT suitable for professional engineers, accountants, lawyers etc.

There is something imbecile about sending coffee cups and boxes along with pamphlet-like resumes full of logos to potential employers. Maybe one has to be able to differentiate oneself from the crowd, but I certainly do not want to look like an idiot among sheep.
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Format: Paperback
And only this book. Any time i see an overwhelming number of five star reviews I check out what other material the reviewers have reviewed. In this case there are an awful lot of people who have only read this book. Guerrilla marketing, indeed.
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Format: Paperback
First review: March 13, 2010
Now, September 12, 2011, 18 months later...

If you are truly serious about finding a new career opportunity, this book is required reading. Don't do another thing at all in your job search until you have this book in your hands and read it. It is better that you do nothing at all than to do something without David Perry's guidance, coaching, wisdom and insight.

Do you want a larger paycheck sooner rather than later? If so, invest in yourself. Buy this book. Not buying it will probably cost you thousands of dollars. Buying it will cost you what two Starbucks coffees would cost you. If you had the opportunity to buy David Perry a Starbucks, sit down with him for 3 hours and pick his brain, I bet you would do it. That is what you are doing here...having a "virtual cup of coffee" with the best in the business in job hunting. But it gets even better...with his book you have all of the notes from that meeting, in writing, to review and use over and over again.

So why was I eagerly waiting for the release of "Guerrilla Marketing for Job Hunters 3.0?"

I am a "headhunter." I do not call myself a recruiter. I do not call myself an "executive search" consultant. I PLACE PEOPLE into COMPANIES. I help companies "hire to win." I am 100% commissioned in what I do. If I do NOT place my candidate into an open position, I don't get paid. I don't eat! I am in the JOB HUNT BATTLE EVERY DAY OF MY LIFE!

Thus, what I do MUST WORK! All too many job hunting books are written by HR professionals and career counselors who will get their salary or get their "career counseling consulting fee" regardless of whether you get hired or not.

SO WHAT DOES THIS HAVE TO DO WITH GUERRILLA 3.0?? In one word, "EVERYTHING"!
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Format: Paperback Verified Purchase
I was 8 months without a job and tried everything "old school" to find a job - no luck!! But you know what - as Gary Player said "The harder you work, the luckier you get!!" Yes, LUCK does play an important part in you getting a job - BUT how do you get "lucky" - stay focus here - I'm talking about JOB HUNTING!! To really stand out from the crowd - as we business types learned from school - you have to "differentiate", be different from the crowd/masses, it could be the "coffee invitation" or a special report you found that would help the company. Great, so how do you "be different" and get "luckier" with your job hunting amongst the tens of thousands out there?

This guide shows you the step by step way to "market" YOU!! You'll learn and apply different approaches to not only the traditional ways of job hunting but also what the current trends are and how to use the latest online platforms to add ammunition to your arsenal to hit your target dream job!!

As I mentioned above, I was out of work for 8 months and I have heard from other people who are still looking after 12 months, 18 months, 24 months....it's a very sad situation indeed!! Having been thru to the process - I cannot emphasize enough the need to be different - I got this book around mid-May 2011. Before getting this, I had already rewritten my resume of 4 pages a million times and had the 2-page, 3-page 4-page versions for all kinds of different roles. The "shot gun" approach!! Nothing worked!! So, instead of hitting my head against the same brick wall and hoping for a different result - I decided to apply the "rules of engagement" from GMJH 3.0!

My 1-pager resume started to get noticed and even though I didn't get offers straight away - recruiters were calling back - YES, they were calling back!!
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