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Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money Paperback – July 1, 2010
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About the Author
Jay Conrad Levinson, the Father of Guerrilla Marketing, has sold more than 20 million copies worldwide. He is founder of the Guerrilla Marketing Association and the Guerrilla Marketing Business University, www.gmarketing.com
Frank Adkins is the vice president of special projects for Guerrilla Marketing International. He is a certified Guerrilla Marketing business coach and internationally licensed Guerrilla Marketing master trainer
Chris Forbes is a certified Guerrilla Marketing coach specializing in nonprofit marketing. He frequently consults within the Southern Baptist Convention with 16 million+ members
- Item Weight : 1.05 pounds
- Paperback : 336 pages
- ISBN-13 : 978-1599183749
- Product dimensions : 6 x 0.7 x 9 inches
- Publisher : Entrepreneur Press; 1st edition (July 1, 2010)
- Language: : English
- Best Sellers Rank: #793,167 in Books (See Top 100 in Books)
- Customer Reviews:
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They try to be "cutting edge" but unfortunately in a book about technology and websites, you need to focus on the ideas and concepts, not the tools themselves because half of the ones mentioned here are obsolete or out of date (more than a few MySpace references).
I found very few actionable items and even fewer practical pieces of knowledge. They claim a list of 200 weapons ("many free") that sounds intriguing until you realize the list consists of things like "write", "write well", "write compelling headlines", "write interesting copy" (and without much support on how to go about doing those things).
If you're looking for a practical guide on marketing on a budget for your non-profit, you should look at books like Guy Kawasaki's Enchantment, Ann Handley and C. C. Chapman's Content Rules, Michael Stelzner's Launch, Lee Odden's Optimize or Arnie Kuenn's Accelerate. Although they are all focused on online marketing, most (if not all) of the ideas, advice and practical action items are things that can be done for free or cheap and work for shoestring budgets trying to gain a stronger online presence.
Don't waste your money.