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Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money Paperback – July 1, 2010
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About the Author
Jay Conrad Levinson, the Father of Guerrilla Marketing, has sold more than 20 million copies worldwide. He is founder of the Guerrilla Marketing Association and the Guerrilla Marketing Business University, www.gmarketing.com
Frank Adkins is the vice president of special projects for Guerrilla Marketing International. He is a certified Guerrilla Marketing business coach and internationally licensed Guerrilla Marketing master trainer
Chris Forbes is a certified Guerrilla Marketing coach specializing in nonprofit marketing. He frequently consults within the Southern Baptist Convention with 16 million+ members
Top Customer Reviews
They try to be "cutting edge" but unfortunately in a book about technology and websites, you need to focus on the ideas and concepts, not the tools themselves because half of the ones mentioned here are obsolete or out of date (more than a few MySpace references).
I found very few actionable items and even fewer practical pieces of knowledge. They claim a list of 200 weapons ("many free") that sounds intriguing until you realize the list consists of things like "write", "write well", "write compelling headlines", "write interesting copy" (and without much support on how to go about doing those things).
If you're looking for a practical guide on marketing on a budget for your non-profit, you should look at books like Guy Kawasaki's Enchantment, Ann Handley and C. C. Chapman's Content Rules, Michael Stelzner's Launch, Lee Odden's Optimize or Arnie Kuenn's Accelerate. Although they are all focused on online marketing, most (if not all) of the ideas, advice and practical action items are things that can be done for free or cheap and work for shoestring budgets trying to gain a stronger online presence.
This book is packed with useful ideas, detailed strategies, and helpful tips from experienced professionals. The authors discuss crafting your message, defining your "product," using traditional media, using new media like blogging...they even cover how to effectively use social media tools like Twitter and Facebook.
I'm thrilled that the authors also include great fundraising strategies in their coverage of marketing.
Guerrilla Marketing for Nonprofits clearly outlines ways to market your nonprofit and conduct effective fundraising initiatives. Best of all, you'll be able to to easily implement them with relatively little cost.
Here are the chapters in the book:
1. What Nonprofits Need is Better Marketing
2. Getting to Know Nonprofit Guerrilla Marketing
3. The Guerrilla Marketer's Personality
4. How to Turn Your Mission Statement into a Marketing Tool
5. Guerrillas Focus on People
6. Guerrillas Understand Their Marketplace
7. Mini-, Maxi-, and E-Media Weapons
8. Info-, Human-, and Non-Media Weapons
9. Attributes and Attitudes of Your Organization
10. Guerrilla Publicity
11. Guerrilla Marketing on the Web
12. Guerrilla Social Media
13. Niche Marketing Guerrilla Style
14. Meeting Needs While Changing Minds
15. Expressing Your Organization's Unique Identity
16. Cultivating Winning Relationships for Your Nonprofit
17. Seven Golden Rules for Fundraising Success
18.Read more ›
They focus on how to market a nonprofit, charitable or volunteer organization when you don't have much in the way of money or funds. They give real-world tactics that any organization can start applying right away to promote their organizations better. For example, when the authors talk about using mission statements to inform guerrilla marketing, they offer a three-sentence guerrilla mission statement (pp. 67 -70). They take the reader through the process in a step-by-step fashion that is easy to follow.
The book goes over traditional tactics, as well a modern ones, such as how to use social media effectively for nonprofit marketing. The 7-sentence marketing plan is brilliant for nonprofits (p. 318). Suddenly marketing plans are demystified and easy to construct.
I have been working in marketing of educational programs since 1996, and I've authored a book on marketing myself (101 Ways to Market Your Language Program: A Practical Guide for Language Schools, Second Edition)
Guerrilla Marketing for Nonprofits opened my eyes in a way that few other books have. I highly recommend it to anyone who markets a social sector organization.
This book is brilliant, compelling and chock full of excellent-quality content.
Most Recent Customer Reviews
I'm sure this would be helpful to someone, but that person is not me. As this was printed in 2010, it is really out of date--contains several references to using MySpace as an... Read morePublished 10 months ago by Marklar
Something in this book for all non-profits to benefit fromPublished 21 months ago by RandolphGoodies
I really love this book and its way of making the complexities of marketing in to a fun learning tool for me and the learners in my course...Published on May 20, 2014 by Michael Hinson
This was a great book filled with incredible idea for nonprofits of various sizes. All of the material was well-presented. Read morePublished on October 5, 2013 by Storm
I am teaching a course in marketing for the first time to a group of high school students. I am a talented storyteller but I knew little about marketing... Read morePublished on August 6, 2013 by John
I was completely satisfied with the content and the quality of this book. I would highly recommed it to anyone in the "non-profit sector.Published on April 13, 2013 by Om
I'm beginning to think all how-to books on nonprofit marketing are essentially the same: feel-good language here, catchy phrases there, bullet points, shaded boxes, distractions to... Read morePublished on May 27, 2012 by Amy
This treasure has pushed me to make a 180 degree turn in the business plan of an organization I recently opened -New Muslim Ambassadors. Read morePublished on July 17, 2011 by Amazon Customer
Wow! What a great book.
I pastor an urban church in Oklahoma City and I've also been involved in business and real estate for the past 15 years or so. Read more