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Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money Paperback – July 1, 2010
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"Rebound" by Kwame Alexander
Don't miss best-selling author Kwame Alexander's "Rebound," a new companion novel to his Newbery Award-winner, "The Crossover,"" illustrated with striking graphic novel panels. Pre-order today
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About the Author
Jay Conrad Levinson, the Father of Guerrilla Marketing, has sold more than 20 million copies worldwide. He is founder of the Guerrilla Marketing Association and the Guerrilla Marketing Business University, www.gmarketing.com
Frank Adkins is the vice president of special projects for Guerrilla Marketing International. He is a certified Guerrilla Marketing business coach and internationally licensed Guerrilla Marketing master trainer
Chris Forbes is a certified Guerrilla Marketing coach specializing in nonprofit marketing. He frequently consults within the Southern Baptist Convention with 16 million+ members
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
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They try to be "cutting edge" but unfortunately in a book about technology and websites, you need to focus on the ideas and concepts, not the tools themselves because half of the ones mentioned here are obsolete or out of date (more than a few MySpace references).
I found very few actionable items and even fewer practical pieces of knowledge. They claim a list of 200 weapons ("many free") that sounds intriguing until you realize the list consists of things like "write", "write well", "write compelling headlines", "write interesting copy" (and without much support on how to go about doing those things).
If you're looking for a practical guide on marketing on a budget for your non-profit, you should look at books like Guy Kawasaki's Enchantment, Ann Handley and C. C. Chapman's Content Rules, Michael Stelzner's Launch, Lee Odden's Optimize or Arnie Kuenn's Accelerate. Although they are all focused on online marketing, most (if not all) of the ideas, advice and practical action items are things that can be done for free or cheap and work for shoestring budgets trying to gain a stronger online presence.
This book is packed with useful ideas, detailed strategies, and helpful tips from experienced professionals. The authors discuss crafting your message, defining your "product," using traditional media, using new media like blogging...they even cover how to effectively use social media tools like Twitter and Facebook.
I'm thrilled that the authors also include great fundraising strategies in their coverage of marketing.
Guerrilla Marketing for Nonprofits clearly outlines ways to market your nonprofit and conduct effective fundraising initiatives. Best of all, you'll be able to to easily implement them with relatively little cost.
Here are the chapters in the book:
1. What Nonprofits Need is Better Marketing
2. Getting to Know Nonprofit Guerrilla Marketing
3. The Guerrilla Marketer's Personality
4. How to Turn Your Mission Statement into a Marketing Tool
5. Guerrillas Focus on People
6. Guerrillas Understand Their Marketplace
7. Mini-, Maxi-, and E-Media Weapons
8. Info-, Human-, and Non-Media Weapons
9. Attributes and Attitudes of Your Organization
10. Guerrilla Publicity
11. Guerrilla Marketing on the Web
12. Guerrilla Social Media
13. Niche Marketing Guerrilla Style
14. Meeting Needs While Changing Minds
15. Expressing Your Organization's Unique Identity
16. Cultivating Winning Relationships for Your Nonprofit
17. Seven Golden Rules for Fundraising Success
18. Seven Platinum Rules for Recruiting Volunteers
19. Guerrilla Marketing Behavior Change
20. Launching and Maintaining Your Marketing Attack
The parts of the last chapter are indicative of the whole book:
* Write a Marketing Plan in Just Seven Sentences
* The 17 Secrets to Maintaining Your Marketing Attack
* How to Spy on Yourself and Improve Your Marketing
And that's just one of the chapters! The subtitle of this book is "250 tactics to promote, recruit, motivate, and raise more money". And I believe them.
Read it yourself or buy a copy to give to your favorite cause.
I know it's a book I'll keep returning to!
Don't waste your money.
I pastor an urban church in Oklahoma City and I've also been involved in business and real estate for the past 15 years or so. When I first came across Jay Levinson and Seth Godin's original "Guerilla Marketing" book, some of the concepts were just what our small company needed to go from me and my wife in the garage...to 8-10 employees in a storefront. I know that's small potatoes for some people, but for us it was huge. The concept of guerilla marketing and methods we've learned through the years have saved us money and given us a massive return. Actually because of it we've been able to invest more heavily into ministry even though the churches we've served in haven't been able to support fulltime staff members.
When I first heard about "Guerilla Marketing for Nonprofits" I was excited about the concept. There are some differences between the bottom line in business and the bottom line with non-profits. This book notes the differences and gives loads of practical tools that non-profits can use to increase involvement and revenues. If you're involved in directing a non-profit or a ministry...this needs to be one of your "must read" books. Seriously, don't let this one pass.
For those of you familiar with the Guerilla Marketing concept and Jay Levinson, there will be repetition of a number of basic concepts but most of the book is completely new material, and the reminders of guerilla basics were good for me too.