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Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work Paperback – November 1, 2000
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There are writers who would be horrified at the tactics laid out in Guerrilla Marketing for Writers, perhaps because marketing oneself as one might a commodity is at odds with the artistic temperament. Alas, those writers are unlikely to find themselves at the helm of such publishing fleets as the Chicken Soup or, well, Guerrilla Marketing series.
HarperCollins publishes 1,200 books a year, according to the authors of Guerrilla Marketing for Writers. Is there a snowball's chance in hell that their publicity department can adequately promote all of them? Of course not. Don't let someone else's publicity department drop the ball when it comes to your book. Guerrilla Marketing's 100 weapons for selling your work range from creating media kits and promotional calendars to appearing at book-group discussions and fundraisers. Each "weapon" is rated by its monetary cost to the author, and well over half are free. While the authors advise that this book will help in the promotion of "any kind of book, from poetry to textbooks," most of its tactics seem best suited to nonfiction. The authors' overarching philosophy? Think like an entrepreneur. "Don't think like a writer who has something to say; think like an author who has a lifetime of books, products, and services to sell." --Jane Steinberg
"Fortunately there is a Guerrilla Marketing book for the writer. Enlist now and requisition your weapons. Don't go into the publishing jungle unarmed." -- Dan Poynter, author of THE SELF-PUBLISHING MANUAL
"This book teaches the marketing tools every writer needs to know today." -- John Gray, Author of MEN ARE FROM MARS, WOMEN ARE FROM VENUS
"Writers create babies called books and then orphan them. Read this book and make your book a bestseller ... and that's the right idea!" -- Mark Victor Hansen
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This is not just a book to read and put down. It is a reference book that I constantly pick up and refer to on a regular basis. It has great tips on how to sell and promote your work.
The only down side of this book is that focuses a lot on books that already have publishers or are seeking major publishers. I would like to see more of a focus on those that, like myself, are self-published.
Monica Marie Jones
Author of "The Ups and Downs of Being Round" and "Taste My Soul"
Just be aware.
Steven Bustin Author: Humble Heroes, How The USS Nashville CL43 Fought WWII.
Humble Heroes: How the USS Nashville CL43 Fought WWII
You have to ask: How much good is knowing what to do if you don't know how to do it? Go rebuild the engine in your car. I told you what to do; you will have to find out how to do it somewhere else. Save yourself the trouble and go somewhere else to begin with.
I bought this book to learn how to market my novels. I get: "In this respect [promotion] novelists are luckier than nonfiction writers. Not much is expected from them in the way of promotion.(page 87)" How much less? None? A little bit? Which ones of the 100 "weapons" should I use? Though I forced myself through the rest of the book and its interminably boring lists, I never found the answer.
I will have to say the authors practise what they preach. I would bet they have used all the gorilla (my spelling) weapons in this book, and then some, to sell every copy they can; including, I suspect, many of the glowing reviews on this page from members of their "network." You push my book and I will push yours.
It is a shame that American literature has come down to who is the best marketer. Maybe that is why many new novels, which used to keep me glued to my seat, now get slammed shut after the first few chapters. Maybe the next one will be better.
This book is cotton candy: real yummy but no substance: sugar air. The best part is the money-back guarantee, which the authors proudly proclaim, is a safe bet because most people won't take you up on it.
I have to give it some credit for the appendixes. Of course, you could get the same thing with a few simple internet searches, but I hate to be all negative.
If you buy this book, you may find yourself saying: "I've been guerillaed."